News You Can Use - August, 2001

We stopped dead in our tracks when we saw the bold headline
on a local newspaper. Getting attention remains the first step in
marketing anything today, and that headline got ours. Read this
month's issue of "News You Can Use!" for the amazing details...

* My latest book, "Spiritual Marketing," has been climbing the charts
at amazon. One day it was ranked at 25,000 in sales. The next it was at
9,500. Then it went to 4,350. While the hardcover version sits around
the 800,000 sales rank setting---meaning it isn't moving---the paperback
version continues to rock and roll. What's amazing is that I'm not doing
anything to promote it!

That's not entirely true, of course. For anything to sell, there has to
be some form of marketing, even if it's word-of-mouth. I did send out an
email or two to my list of friends and peers (meaning you). My best guess
is that you are buying the book, buying copies for others, and urging others
to buy it, as well.

Whatever the case, I'm pleased. This is almost "no effort" marketing.
But in reality it is the result of something that I talk about in the book
itself. Spiritual marketing is being so in alignment with your intention
that your product is a magnet that pulls the right people to it.

Apparently "Spiritual Marketing" is such a magnet.
Visit www.amazon.com and see 19 or more thrilling reviews
for my newest book. Just do a search on the title or my name.

* I must be starting a trend. I've seen at least three emailed sales
letters so far that were direct copies of one of my own sales letters
that began, "I'm nearly in tears..." Most of the time directly copying
any writing won't work, because it neglects what is unique about
your product or service (besides being illegal). There's nothing
wrong with being inspired by good writing, though. That's why
ad writers are often called "copywriters": We copy. To see the
sales letter by me that is "inspiring" some folks to plagiarize me,
click here: http://www.mrfire.com/0057.html

* Larry Chase, publisher of one of my favorite weekly ezines, released
a book I think you should go get right now. It's called "Essential Business
Tactics for the Net" and contains more info, links, tips, and tools on
doing business online than I've seen in many moons. Find the book at
bookstores and find most of the book's goldmine of incredible links at
http://www.wiley.com/compbooks/chase

* Have a pro build your site, get it ranked high in the search engines, create
your eBook, and/or develop your e-marketing strategy! You'll get fast, friendly
communication and a site that sells.

But only for a limited time.

See http://www.mrfire.com/webdesign.html.

* Mike Litman is a fire-breathing intense high-energy NYC radio
interviewer. He just released a set of tapes where you can listen and
"Discover The Money-Making Genius of: 1-800-FLOWERS, Chicken Soup for the
Soul, Tony Robbin's Mentor-Jim Rohn, Rich Dad Poor Dad, Guerrilla Marketing,
Robert Allen, The E-Myth's Michael Gerber, and even Wally Famous Amos!" Get
it at http://hop.clickbank.net/?outrageous/durham

NOTE: Mike recently said, "Clips from my radio show with famed
Marketer Joe Vitale just hit #1 on the Mp3.com 'history' charts."
These clips are 5-7 minutes long, and very entertaining. Download at
http://stations.mp3s.com/stations/173/insights_on_success.html

* Legendary guerrilla marketer Jay Conrad Levinson will be leading
a marketing boot camp this October. This will be an in-the-trenches,
proven cash-producing system tailored to your business. Get all the
details at http://www.roibot.com/r_gmbc.cgi?R620_campaign

* Murray Raphel is a marketing genius who wrote the foreword to my book,
"The AMA Complete Guide to Small Business Advertising." He has a terrific
free e-zine. Subscribe: http://www.raphel.com/Newsletter/subscribe.html

* What would you like to manifest in the months ahead? A new car? New
house? More money? Increased sales? I'll be teaching a breakthrough new
e-class in September on how to "Attain Your Desires." See the details at
http://www.mrfire.com/0061.html

* There is now a list of "Unspoken Marketing Secrets" at my website.
Not everyone wanted me to release it. I will soon send out weekly memos
explaining each truism in this collection of forbidden insights. Curious?
Click here to see it: http://www.mrfire.com/0063.html

* You can now create your own e-books in less than 3 minutes!
Click here for details http://www.ebookgenerator.com/outrageous/

* Love your pet? Want a great gift for a pet lover? A brand new
service called "Make Your Pet A Star" can create Video Portraits,
Video Tributes, and Unique Photos for you of your pets. This will
make a GREAT gift for a friend or loved one. Hey, Christmas will
be here soon! Write for free details: pets@MyCreativeEditor.com

* If you read my book, "Spiritual Marketing," you're probably
wondering what happened to Douglas. He's not currently taking
clients. The person I'm seeing right now to help me stay clear
and go for my dreams is Ann Taylor Harcus. Her website is at
http://www.innerhealing.com Email is Miracles22@aol.com.
Her phone is 1-816-478-0722 or toll-free 1-888-816-7822.
You can have 15 minutes free with her. Just use my name.
See my letter on her at http://www.mrfire.com/0059.html

* Nerissa had just bought me dinner at a local restaurant here
in the Hill Country, near our home outside of Wimberley, Texas. If that
weren't unusual enough, as we were walking out the door we noticed a
pile of newspapers on a rack. The headline grabbed us both. It read:

"UFO Lands in Wimberley!"

Nerissa grabbed a copy. So did I. We started reading the paper
even as we walked to my car. She read it as I drove home. And once we were
in our garage, we sat in the car and both read it. We both said, "I'm
advertising in THIS paper!"

Why? Because that paper knows how to get attention. Turns out the
entire newspaper is a National Lampoon/National Enquirer type. Their website
describes the paper this way: "The Sir Lance A lot's Herald is a 24 page,
underground, humorous newspaper in the small town of Wimberley, Texas." It's
written by local Wimberley teens. This boys are in tune. Their juices are
flowing and their imaginations are free. Their ads aren't, though,
so I predict they will be wealthy in a few years.

Anyway, how can you get attention for your product or service? Think
like teenagers with no rules in mind, and maybe pretend aliens are about to
land next door....or maybe they did years ago and it hasn't dawned on you
yet. Hmmmm. How would you get attention if you were an alien?
Read back issues of The Sir Lance A lot's Herald newspaper at
http://www.the-herald.net

* I urge you to attend the BOOK PUBLICITY UNIVERSITY, hosted by Arielle
Ford, owner of the The Ford Group, a highly acclaimed book publicity firm
whose clients have included Deepak Chopra, Neale Donald Walsch, Marianne
Williamson, Wayne Dyer, Chicken Soup for the Soul, Debbie Ford, Gary Zukav,
Louise Hay, Dean Ornish and many other bestselling authors.

Event will be Oct. 6 & 7 in Los Angeles and Nov. 3 & 4 in New York City.
In addition to two full days of detailed information, participants will
receive a workbook with samples of winning press releases, bios, etc. PLUS
an invaluable CD of all the media contacts you will need to plan a
successful book tour. The cost to attend Book Publicity University is $895
(early registration) and $1095 if you sign up after September 4, 2001. To
register call the Jodere Group at 800-569-1002. (Tell them I sent you.)

* If you have a really long web name url, you can reduce it
at: http://reduce.to/

* Are you being ripped off by your long distance service? Read this
fascinating new Special Report and brace yourself.
http://www.eztel.net/specialreport.html

* Get a free e-book on e-marketing when you sign-up for this free e-zine
of marketing advice. http://www.webprozone.com/creative.html

* You can listen to samples of my best-selling Nightingale-Conant
audiotapes, "The Power of Outrageous Marketing!" by clicking here:
http://shop.nightingale.com/index.asp?WCI=ProductDetail&ProductIDN=20320&PD=
L&WCU=504075

* Finally, I need a favor. I'm creating new business cards and seeking
a word or phrase to sum up what I do. Since I do so much---from online
publicity, copywriting, consulting, authoring books to speaking, magic,
mentoring and more---I'm not sure what to say. I'm open to anything,
even a foreign word or phrase, and I'll reward anyone who helps me
by giving them a surprise gift. Send your ideas to ideas@mrfire.com

"We can live more abundantly every time we breathe,
if we consciously breathe with that intention."
-- Charles Haanel, "The Master Key System" (1917)

Smile BIG!

Joe Vitale
joe@mrfire.com

PS - You are receiving this because you either asked to be on
The Copy Writing Profit Center's exclusive announcements list at
http://www.mrfire.com, or you are a personal friend of mine.
Your e-mail address will never be sold or given to anyone by me.
Finally, feel free to forward the above to your friends. Thanks! -- Joe