News You Can Use - February, 2000

Do you want to know a new way to write sales letters--in less than 3
minutes? Do you want to know how to weave words together so they
hypnotize your readers? Do you want to know if people really buy
electronic books online? Then you're going to LOVE this e-newsletter!

You are receiving this because you either asked to be on The Copy Writing
Profit Center's exclusive announcements list at http://www.mrfire.com, or
you are a personal friend of mine. If you don't want to receive these
monthly messages, just send a polite note to me at remove@mrfire.com, and
I'll take your name off my list. BTW, your e-mail address will never be
sold or given to anyone by me. Finally, feel free to forward the
following to your friends. Thanks! -- Joe

* A book I wrote many years ago caused a stir among people around the
world. Business people read it and could suddenly write persuasive sales
letters and memos. Others wrote entire books for the first time in their
lives. The book was called "Hypnotic Writing." It revealed the inside
secrets for writing sales letters, ads, articles, books and more using
super-learning and mind-stretching techniques and tactics that I either
invented or discovered. While the book is still out of print, you can now
get a copy of it in an electronic version--and for very little money! Visit
http://www.HypnoticWriting.com for all the mesmerizing details.
(Read the sales copy at the site---written by Mark Joyner, CEO of
Aesop Marketing Corporation and a student of my book---and
you'll get a free lesson in the art of creating hypnotic writing.)

* Do people actually buy electronic books online? I was Mr. Skeptic,
thinking no one would spend hard earned money for an e-book.
After five years (YEARS!), I decided to test my wisdom. Boy, was
I ever wrong. Within just one hour (ONE HOUR!) of putting the
e-version of my "Hypnotic Writing" online, I received 76 orders!
That's 76 orders for a book that I don't print or stock! That's $3,000
PROFIT for just setting up an e-machine that cranks out money!
At the end of just the first week, there were more than 500 orders!
I suggest you start thinking of ways to sell books online. Information
still rules---off line as well as on. I'm now living proof of it. (And I'm
now scrambling to put two more e-books online: "Spiritual Marketing"
and "How to Get a Million Dollars in FREE Publicity--On the Internet!"
On top of that, we will add an e-video of one of my talks on marketing!)

* At last! My book on the business secrets of P.T. Barnum, "There's
A Customer Born Every Minute," which sold out overnight a few months ago
when a nationally aired A&E TV special promoted it, is FINALLY back in
print. Call 1-800-262-9699 or visit www.amazon.com to order. Better act
now, as the publisher only printed 1,000 copies--when they had 963 orders
waiting to be fulfilled!

* Are you adding a little outrageous creativity to your business to pull in
more sales? A little spin can turn a profit. For example, cooking is
cooking. But the programmers behind the cable TV Food Network
know how to add zip to get viewers.

Consider these titles: "Two Fat Ladies" is, well, two fat ladies who
travel around on a motorcycle with a sidecar and show you how to cook.
"Door Knock Dinners" knocks on some unsuspecting person's door,
with a chef and camera crew, and says we're here to cook a gourmet
meal for you and your family using only what is in your refrigerator,
pantry, freezer, etc. This is all aired live.

And "Iron Chef" is a competition from Japan with interpreters. The iron
chefs (4 of them) are the top chefs of Japan. Their chefs are brought
into the "Kitchen Stadium" to compete with the iron chef of their choice.
It's dramatic, theatrical, and beautiful to watch.

Now consider: All of these popular TV shows are simply cooking shows.
No big deal. But add a little outrageousness and you suddenly have
something fun, different, and well worth watching. How can you do the
same for YOUR business? If P.T. Barnum ran your business, how would
he make it fun?

* "Sixty Second Secrets" is a free e-newsletter by Susan Harrow
dedicated to bringing you innovative ideas for keeping your name
in the news. I always find something of value in this one! Subscribe
by sending e-mail to harrowcom@prsecrets.com

* Trying to write sales letters? If so, you know it's hard work. That's why
copywriters are often paid $10,000 to write one letter. But here's a new
way to write your own sales letters---in less than three minutes! Just go
to http://www.instantsalesletters.com and point and click your way to success.

* Can one news release get you any results? Ask Dr. Scott Lewis, author
of "The Fitness Groove" and the brain behind the trilogy of showgirl
fitness videos, who said--

"With Joe's publicity help and one single MAGICAL press release he
wrote for me, I said lights, camera and action!! Three national TV shows in one
week (BIG shows-THE VIEW, E!, NATIONAL ENQUIRER TV). The segment
on THE VIEW went so well, they were even talking about it the next day. (My
"Showgirl Exercises" were even mentioned by Barbara Walters!) These
are shows I've always dreamed about getting on, and hitting three home runs
in one week is something to brag about. Thanks Joe!"
-- Dr. Scott Lewis, http://www.showgirlworkout.com

* The best-selling author of "The Inner Game of Tennis" and "The Inner Game
of Golf" now reveals an approach to overcoming the inner obstacles that
prevent us from achieving excellence and enjoyment in the workplace. Tim
Gallwey's new book, "The Inner Game of Work," is refreshing, stimulating,
perceptive, and practical. I've been using "inner game" principles in my
writing, speaking, consulting, and living ever since I first learned of
them. Highly recommended. Visit his website at www.theinnergame.com

* If you still haven't heard my audiotape package from Nightingale-Conant,
called "The Power of Outrageous Marketing," you might want to grab it.
Just call 1-800-525-9000. It's a bestseller for the company. And here's
the kind of feedback I'm getting for it--

"'Outrageous Marketing' is outrageously valuable! You've packed more
solid, relevant research into this program than anything else I've heard for quite
a while. Even better, you show simple, workable ways to apply the
information to promote just about any business. From the marketing-impaired
to the battle-weary business veterans, everyone who needs to promote a
business and get more customers will win big by listening to this program."
-- David Garfinkel, author, "The Money-Making Copywriting Course,"
www.overnightmarketing.com

* My e-class on "Spiritual Marketing" is getting rave reviews from the 15
excited students in it. Here's what one person said---

"The content and the underlying power of this course are absolutely
fantastic! After only two days, I've gotten astounding results. In fact,
I've had real breakthroughs in my marketing as well as the feeling of being
much more relaxed with better, more focused intention on getting what
I need. I can't recommend this course highly enough -- it's terrific!"
-- Kenrick Cleveland, author, "Maximum Persuasion," www.maxpersuasion.com

I'll be leading the e-class again, probably in March, before I travel to
Australia in late April. If you're interested in attending, let me know.
Space is always limited as I give each person individual tutoring.

That's it for this month's e-newsletter. I'll leave you with this quote
from one of my favorite authors--

"Remember, everything you possess in a material way, such as your home,
stocks, bonds, land, etc., is a mathematical, accurate reflection of your
mental state. In other words, what you psychologically possess will be
made manifest on the screen of space."
-- Joseph Murphy, author, "These Truths Can Change Your Life", 1982

Onwards!

P.T. Joe

Joe "Mr. Fire!" Vitale - Author of way too many books to list here
So go see my truly amazing giant website at http://www.mrfire.com
Email: joe@mrfire.com * Ph: (281) 999-1110 * FAX: (281) 999-1313
NEW -"The Power of Outrageous Marketing!" fr Nightingale-Conant