News You Can Use - February, 2001

If you liked my best-selling e-book, "Hypnotic Writing," then
you will LOVE the following news! And if you liked the movie
"The Matrix," you'll also love what else I'm about to tell you. This
month's e-newsletter by Joe Vitale begins with a story that inspired
business people nationwide last year. And here it is ---

* Most press releases never make it.

Those that do rarely amount to much.

A new publicity strategy uses direct marketing techniques to greatly
increase your web site's profitability.

For example, cyber-publicist Joe Vitale used this strategy to help
client Jeff DeLong with his website.

DeLong did more than 25 radio talk shows two weeks after Vitale's news
release hit the media. He then made the Associated Press, which sent the
story nationwide. The news was covered by CNN, 48 Hours, and Internet
Tonight. DeLong's web sales jumped from $2,000 a week to $30,000 a week.
Then Hallmark bought the rights to his line of cards for a six-figure
amount.

How did a single press release create this success story? It was a news
release based on Vitale's new formula for getting publicity. He calls it.
"E-DR Publicity." It means Electronic-Direct Response Publicity.

Here's how it works:

1. Create a USP. In direct marketing a USP means "unique selling proposition."
In E-DR Publicity a USP means "unique story proposition."

Vitale explains three proven ways to generate a unique story in his
Nightingale-Conant audioprogram, "The Power of Outrageous Marketing."
He says you must have news, invent news, or tie your business
to news in order to grab media attention.

* Having news could mean announcing a new product or service. It's what
most news releases contain---if they're lucky. They're often boring.

* Creating news might be sponsoring an event, having an employee break
a record, or somehow Barnum-izing your business. "You have to be a little
creative and a little outrageous to get media attention," says Vitale, who
wrote the only book on the business secrets of P.T. Barnum in "There's A
Customer Born Every Minute."

* Tying your business to news is part of what Vitale did for DeLong:
They sent the news release out (about ending relationships) near Valentine's
Day. "Few web businesses make use of this tactic," says Vitale.

2. Offer a freebie. Visit www.c-ya.com to see how DeLong offers free
virtual cards. This gives the media an excuse to run his story. It also
gives people a reason to visit his web site.

"Editors want to serve their readers, not you," explains Vitale. You can
offer a free report, free gift, free product or service, or sample.

"Offering something free of value to your prospects is how you create a
direct response news release," says Vitale. Putting that freebie on your
web site is how you drive a stampede there.

3. Distribute with precision. Don't send news about your fertilizer to
a children's magazine. This may seem obvious, but too many people blitz the
media. That's a waste of gunpowder. Take aim. Go to news bureau web sites
such as www.imediafax.com and hand select the media you want to feed your
news to. The better you aim, the better your results.

You can see the news release Joe Vitale wrote for Jeff DeLong at
http://www.publicityforum.com/releases/C-Ya.htm. You can reach best-selling
author Joe Vitale at EDR@mrfire.com or visit his websites at
http://www.mrfire.com or http://www.HypnoticWriting.com.
(This story originally appeared in "What's Working Online." For more
info, visit http://www.whatsworkingonline.com or call 1-800-722-9221.)

* "I could not imagine how to get media attention for my product. One
copy written by Joe, managed a fascinating marketing result! With his
hypnotic press release I was in the spotlights almost immediately. Ask
Joe, he knows all about my excitement."

- Eliska Went, CEO, http://www.TrendyChocolate.com

* "Advanced Hypnotic Writing" --- -the long awaited sequel to my best-
selling e-book, "Hypnotic Writing," was put online the last day of
January, 2001. This is an astonishing book (if I say so myself) that
comes with EIGHT bonus articles and is guaranteed to blow your mind!
If you liked the first book, Part Two will scare you with its power!
See details at www.advancedhypnoticwriting.com. (Before you order,
see how many embedded hypnotic commands you can find in the letter!)

* Thanks to master web designer Charles Lewis, my main website
at http://www.mrfire.com has now been completely redesigned.
It contains new articles, new sample sales letters, new products, and
even an entire database of past issues of this newsletter. Everything
is easily searchable, too. Go see! Go see!

* Do emailed sales letters get results? The letter I sent out a few
weeks ago for my Guaranteed Outcome Marketing service brought
in $50,000 -- in only 3 days. And I have 9 leads waiting for follow-ups
by me, and 2 prospects who are upset that I turned them away at this
time! Good sales letters make money! (The sales letter and a new
Q&A about my service is at http://www.mrfire.com/profitcenter.html.
There's also a sales letter there about my new e-class on how to
create and implement Guaranteed Outcome Marketing for yourself.
NOTE: I have only 3 seats left in the class!)

* A terrific website to find local business news for YOUR area is at
http://www.localbusiness.com. You can get email alerts about local news,
search for news releases of interest and even post your own news. Wow!

* If receiving gifts at Christmas spoiled you and you still want more,
visit http://www.shippingonly.com/. You can select from who knows how
many cool items---all free!---just by paying the shipping cost.

* "Weekly Tip" is a free short weekly ezine with a helpful tip, a web
resource, an inspirational quote, and a book review to help you prosper.
Subscribe at http://www.topica.com/lists/weeklytip. The email address
to subscribe is: WeeklyTip-subscribe@topica.com

* If you're interested in affiliate programs---the best way in the world
to sell your product or service online or drive traffic to your website---
then visit http://www.intellectua.com/home/10233.

* "Joe wrote me a simple four line ad, and critiqued my sales letter.
After making the changes, my visitor to buyer ratio went from 1% to 30%.
I've never seen anything like it in my life. The guy is hands down, the
best copywriter on the face of this planet!"

-- Charles Lewis, author of "A Complete Online E-ducation"
See http://www.mrfire.com/Publications/recommended.html

* I don't think I've ever recommended two books by the same author before
in this newsletter, but this month I have to break tradition and do that.
Michael Hall, author of the "Dragon Slaying" book I reviewed last month,
has not one but two more new books out. They are--

"Secrets of Personal Mastery" and "Frame Games." I don't know which
I like better. The first describes advanced techniques for assessing your
higher, or "Executive level" mind. The second reveals how your "frames," or
choices of perception, create the world you experience.

"A very simple philosophy governs 'frame games.' To understand it,
we only need to realize that we can take charge of our lives by 'rising up,'
in our minds, to 'think' about our 'thinking,'" so writes Michael Hall in
"Frame Games: Persuasion Elegance."

If you liked the movie "The Matrix," you should like these books. They
offer you the 'red pill' so you can wake up and transcend the matrix of your
life. Great stuff! Both are stimulating, liberating, and fascinating. Get
more details at http://www.neurosemantics.com.

* Just a reminder: I'll be in Atlanta February 24 and 25 speaking about
"Spiritual Marketing." Get details at http://www.insight2000.com/seminar/.

* Here's an interesting concept: Learn GOOD marketing by looking
at BAD marketing. See Craig Valine's site at http://awfulmarketing.com

* On a personal note, Marian and I were divorced on January 10th, 2001,
after 21 years of marriage. We remain best friends and totally love each
other. Life is change, and this one is good. There is no animosity. We've
simply decided to go down different roads. Let this be an example that
even divorce, well known for being a war zone, can be peaceful and loving.

"Giving is the key to receiving." -- Thomas Pauley & Penelope Pauley,
in "I'm Rich Beyond My Wildest Dreams, I am, I am, I am"
See http://www.richdreams.com

Think BIG!

Joe Vitale
Author of way too many books to list here
Now living in paradise

PS - Have you made a note of my new address and phone number?

Joe Vitale
121 Canyon Gap
Wimberley, TX 78676
Office: 512-847-3414