News You Can Use - February 2002

Publicity tips. Productivity tips. Entrepreneurial tips.
Marketing tips. All free. All yours. All packed inside
this month's surprising issue of "News You Can Use!"
Strap yourself in and let's ride!

Before you leap into this month's hot newsletter,
please take a moment right now to answer just the
*second* question at this quick and easy survey:
http://www.surveymonkey.com/s.asp?u=9401593113
Remember, just answer #2. Thank you. - Joe :)

Also -- How have you benefited? There is now an
online forum where you can post and share ideas
about what works in marketing, copywriting, etc.
It's at http://www.joevitale.com/phpBB/index.php
This is a great way to get a support group going!

* Amazing. At the end of 2000 I was preparing
to be divorced, buy a new home, create a new
life, and move into new directions requiring lots
of money and plenty of healing.

One book that helped me during that intense
period was "I'm Rich Beyond My Wildest Dreams"
by Thomas and Penelope Pauley. It's a fun book
one person described as "Napoleon Hill meeting
Deepak Chopra." It reveals, as the subtitle says,
"How to Get Everything You Want in Life."

It delivers, too. That book is partly why I'm now
living my dream life---country estate, luxury sports
car, best-selling books---and having a blast doing it.

But that's not why I'm telling you about it.

One day last month I received a phone call
from a man who said he found my website and
loved my material. He went on to say he had
written a book and wanted to tell me about it.

His book? You guessed it: "I'm Rich Beyond
My Wildest Dreams." It was author Tom Pauley
on the phone.

We had an exhilarating conversation. We talked
of spirituality, keys to manifestation, publishing,
business, and much more. He was REALLY
fascinated with my track record for success in
selling e-books. He bought the e-book Jim Edwards
and I wrote on how to write your own e-book (in only
7 days) and he was PSYCHED to write one of his own.

I told Tom---and I'm now reminding you---that if
you want to write an e-book in the shortest amount
of time, and learn the inside secrets for making the
most money from it in the fastest ways, then you
need to register for the next e-class Jim Edwards
and I are leading on February 14th. For full details,
see http://www.7dayebook.com/coach/

Note: You can get Tom Pauley's book "I'm Rich
Beyond My Wildest Dreams" from www.amazon.com
or from http://www.richdreams.com

* NEW: If you've ever wanted to write, publish and
make your own book a best-seller, then you MUST
check out best-selling author John Harricharan's
breathtaking new e-course on how to do just that!
Get the scoop at: http://www.writeabestseller.com
Class begins Feb. 22. Hurry! His classes fill up quick!

* PUBLICITY TIP: Lists are still a proven way to
get you or your product into the news.

Recently a reporter from Investor's Business Daily
asked me how I (or anyone) could "beat the blahs."
Since I was feeling pretty blah when her note arrived,
I decided to lift my own spirits by generating 10 ways
to cure the blues. Here they are:

1. Take a walk. Fresh air lifts the spirits.
2. Call a friend. Positive people make a difference.
3. Watch a sit-com. Thirty minutes and you're smiling.
4. Drink juice. The natural sugar brings a quick high.
5. Find a loser. Find moments when greats failed but went on.
6. Remind yourself of time. Everything will pass, including the blahs.
7. Read jokes. A good or even dumb joke book can change you.
8. Think differently. Thoughts create perceptions, so change them.
9. Jump high. A few minutes of intense jumping will cure the blahs.
10. Read my books. They're said to be uplifting.

You may have noticed that I not only gave that reporter what
she wanted---tips on how to beat the blahs---but I also managed
to plug my own work in the process. THAT'S the key to making
publicity work for you with a list.

And that reporter's story with my tips appeared in Investor's
Business Daily on January 29, 2002.

I did something similar back in 1997, when my book
"CyberWriting," first came out. I circulated a "Top 10 Reasons
to Read CyberWriting" joke list around the net. Overnight people
sent the list to other people, creating an early viral marketing
campaign -- and causing that book to become an overnight
best-seller at amazon.

Note: CyberWriting is now out of print but most of it got
reincarnated as "Hypnotic Writing." See www.hypnoticwriting.com

* PRODUCTIVITY TIP: If you're in the USA, consider hiring
someone who lives overseas to do your online leg work. This
way when you go to bed at night, the person overseas will be
doing your work. When you wake up, they've got it done!

I first heard of this tip from coach Terri Levine. She lives in
Pennsylvania. Her assistant lives in Australia. Terri emails
a list of to-dos to Australia. Since night-time here is day-time
down under, Terri's work gets done while she sleeps.

I LOVE this tip!

Note: If you've ever wanted to be a coach, or learn how to
use coaching techniques in your own work, consider Terri's
site: http://www.coachinginstruction.com

* "How to Survive and Prosper in a Recession" will help
you out of any tough time. Get the scoop now at
http://hop.clickbank.net/?outrageous/manyebooks

* Everybody talks about success, self-motivation and self-
discipline. But there is another factor, one that most experts
reject or ignore.

That factor is luck.

Yes, LUCK.

No matter how hard you work, how faithfully you motivate
yourself, unexpected stuff happens.

"Stuff happens," right?

For lucky people, that unexpected stuff works FOR them.
But un-lucky people usually manage to get the dirty end of the
stick - again and again.

If you've ever felt that way, there's a new book you should
check out. "Command More Luck" is written by Charles Burke,
a man who actually raised himself from naturally UN-lucky to
consistently receiving one lucky break after another. And he
tells exactly how you can do the same.

If the luck in your life could stand some improving, go to
http://hop.clickbank.net/hop.cgi?outrageous/moreluck
and read what you can do about it. Do it now.

Why not get lucky right now?

* MARKETING TIP: Get your friends to help you.

When fire-breathing talk-show host Mike Litman decided
he wanted his book, "Conversations with Millionaires," to be
an amazon.com best-seller, he asked his friends for help.

He went to people like me and said, "I'll give $250 worth
of e-products to anyone who buys just one copy of my book.
All you have to do is inform your mailing list. Will you do it?"

Will I? Since I love his book and respect him, I agreed.
I had nothing to gain in any monetary way. That didn't matter.
I wanted to help. So on the morning of January 18 I sent a
letter---a letter Mike drafted and I polished---to my list. You
probably got it.

Well, within a few hours Mike's book hit number 17 on
the amazon.com sales rank list!

Then it went to 15.

Then 9.

Then 3.

And then that same day it became NUMBER ONE!

He kicked John Grisham right out of the throne!

In short, Mike's book became an overnight best-seller
for one main reason: He asked his friends for help.

Of course, for Mike to sell about 1,000 books in 24 hours,
he had to give a lot of his time and energy as well as a lot of
his eproducts. He told me he received 1,700 emails -- which
he answered personally. He also slept 8 hrs in 3 days. So
don't think "asking your friends" is ALL it takes to succeed.
You still need a plan, commitment---and a good product.

Congrats, Mike! And thanks for being an inspiration to us!

Note: While I didn't receive any money for helping Mike,
I did receive an unexpected side-benefit: My own most
recent book, "Spiritual Marketing," began to sell briskly
at amazon as Mike's book sales soared. Why? Seems that
every time someone ordered Mike's book, amazon offered
a list of related books that the customer might like. My book
was one of them. As a result, my sales increased, too! Ah, I
love win-win-wins! (Mike's site is http://www.mikelitman.com)

* How do you keep coming up with fresh news angles so
the media will promote you or your business? Easy. Just
get Chase's Calendar of Events and find something relevant
to publicize every day, week or month of the entire year. The
2002 Chase's Calendar lists more than 12,000 historical
anniversaries, holidays, birthdays, and events. Just tie your
event, product or service to an existing day.
See: http://www.chases.com.

* ENTREPRENEURIAL TIPS: A colorful, easy and fun site
revealing 7 (actually 8) tips for doing better business today
is at http://www.terrystips.com

The tips are by Terry Allen, author of the absolutely great
new book, "No Cash, No Fear: Entrepreneurial Secrets to
Starting Any Business with No Money." Chapter titles suggest
just how delicious this book is--

* Vermont Ski Lodge: Building a Business to Meet Ladies
* Retail Toy Store: How to Get A Bank to Open Its Vaults
* How to Sell Something Before It Even Exists
* How to Get Your Book Banned and Sell 1,000,000 copies
* How to Turn $10 into $10,000,000 in Ten Easy Steps

A delightful read that entertains and inspires while it also
educates. Get it at http://www.amazon.com

* One of the best single audiotapes I heard in January was
"A Prosperity Aerobics Class." It's a 110-minute inspiring
lecture by Cary Bayer, delivered live in New York July, 2000.
Listening to it can help you achieve a prosperity mindset---
which can help you create money-making ideas and find
the confidence to make those ideas turn into actual cash.
See details at http://www.prosperitynetwork.com

* Forbidden Secrets University went live on January 24.
There has never been anything like it---ever. The sales letter
describing it is at http://www.mrfire.com/articles/0084.html
or send a blank email to fsu@mailback.com and you'll
receive the letter in only seconds. (It's truly hypnotic!)

* TRIVIA: The National Geographic News stated
in April 2000 that 15% of Americans were tattooed
(or approximately 40 million people).

* What is the most powerful way to write sales
letters? Get Christian Godefroy's amazing book---
now out of print but now available as an e-book---
called "How to Write Letters that Sell." I still use
his 21-point check-list when writing my own letters.
And his headline generating software is AMAZING.
Get the scoop at http://www.saleslettersthatsell.com

* Paul Hartunian is the most amazing man I know.
He is a mentor, friend, and publicity genius the likes
of which haven't been around since P.T. Barnum.
You can get his FREE e-zine "Million Dollar Publicity
Tactics" and learn how to get FREE PUBLICITY on
radio and TV, in newspapers and magazines anywhere
in the world, by going here: http://www.prprofits.com/ezine

* You can still have my proven marketing e-course---
"Recession-Proof Marketing"---delivered to your e-mail
box every day for a week---for FREE---by sending a blank
e-mail to class@aweber.com

* While you can buy the paper or hardcover versions of
my "Spiritual Marketing" book at http://www.amazon.com,
you can still read the e-book version online FREE by going
here: http://www.mrfire.com/spirit/index.html

* Are you an animal lover? The critters here need homes:
http://www.makeyourpetastar.com/NWRescue.html
(Note: They are in the Austin, Texas area, but of course
can be transported anywhere.)

* Finally, if you want to be an affiliate and sell many of my
products, go here http://www.mrfire.com/affiliates.html

"Mistakes are lessons of wisdom. The past cannot
be changed. The future is yet in your power."
-- Mary Pickford (1892-1979), silent film star,
first woman to earn one million dollars a year,
co-founder of United Artists http://www.marypickford.com

Live! Live!

Joe Vitale
joe@mrfire.com

Joe Vitale is the world's first Hypnotic Marketer. He is the
author of way too many books to list here, including the
new book "Spiritual Marketing," the best-selling e-book
"Hypnotic Writing," and the best-selling Nightingale-Conant
audioprogram, "The Power of Outrageous Marketing."
www.MrFire.com
www.HypnoticWriting.com
www.AdvancedHypnoticWriting.com
www.CreateAdvertisingThatSells.com
http://www.HypnoticWritingSwipeFile.com

©2002 Joe Vitale. All rights reserved.
Feel free to pass the above in its entirety to anyone you wish.