Jan. '03"News You Can Use!"
(Sent to subscribers only. - Joe Vitale)

In this issue ---

- What makes a website hypnotic?

- Where is the proof that Hypnotic Marketing works?

- How can you easily learn to think like a genius?

- What are the 5 overlooked areas of marketing?

- How can you easily create Hypnotic Selling Stories?

- What is "Project Phineas"?

You'll find all the answers in this first newsletter of the
new year by yours truly, Joe Vitale. And here we go!

Before you leap into this month's incredible
new issue of "News You Can Use!", I want to
announce the opening of The Hypnotic Marketing
Institute at http://www.HypnoticMarketingInstitute.com

Thanks to my friends Jo Han in Singapore, Scott
Lewis in Vegas, and Larry Dotson in Ohio, we now
have a fully up and running resource for you to learn
the ins and out of Hypnotic Marketing.

To begin, you are welcome to go there and download
your own free copy of "The Proof" --- An entire 144-page
PDF e-book packed with case stories, endorsements,
stories, insights, tips, special reports, and much more---
all designed to prove without question that Hypnotic
Marketing can work for anyone who implements it.

Again, just go to http://www.HypnoticMarketingInstitute.com
The PDF e-book is, of course, yours at no charge.
Feel free to tell others about it, too.

And now to this month's hot news and cool views!

* New: "Hypnotic Marketing Revealed!" is an in-depth interview
of my ideas about marketing, websites and publicity, conducted
by Audri Lanford. This beautiful interview is now a one-of-a-kind
e-book. Get all the details on this money-making new item at
http://www.mrfire.com/hypnomarketing.html

* New: "HYPNOTIC SELLING STORIES" was finally released
the other day. I'm very proud of it. It answers such questions as --

* What is the hidden message in your story?
* How can having a fight help you be hypnotic?
* What's the easiest way to craft hypnotic stories?
* What are 38 ways to make your stories hypnotic?
* How can stories do your selling without even trying?
* What are 58 formulas for creating Hypnotic Selling Stories?
* What did 14 early reviewers say about this new e-book?

Go get it at http://www.hypnoticsellingstories.com
(Ignore the sales letter there. I didn't write it. Just click
order. Your satisfaction is totally guaranteed for 60 days.)

Also: See a "Hypnotic Selling Story" in action here:
http://Mind.HypnoticMarketer.com
You'll love the product -- powerful, powerful stuff!

* Tip: People love to laugh. That's obvious. But what may not
be obvious is how you can spice up your sales copy with a
little humor here and there. Get all the details on how to do it at
http://www.mrfire.com/cantu.html

* Congrats: George Stavrou made his e-book, "How YOU Can
Sculpt A Leaner, Healthier Body In 12 Weeks: A Guide For Beginners"
the first E-book in history to hit #1 at Amazon on December 21st.

How did it do it?

He simply used the same formula I, Kevin Hogan, Mark Joyner,
Mike Litman, Peggy McColl, and many others have used to make
their books best-sellers.

It doesn't matter if you have a mailing list and, in George's case,
it doesn't matter if you have a "real book", either. The formula works
for anyone smart enough to think it through, plan it out, and make it
happen.

Get complete details here: http://www.mrfire.com/amazon.html

* Resource: Where do you send your news releases?

The Gebbie Press "All-In-One Media Directory" lists over
22,000 US Daily and Weekly newspapers, Radio and TV
stations and Trade and Consumer magazines. It's available
in print, on data-only disks for import into your own software
or as PR Pro CD software, which sends email, faxes and
makes mailing labels.

For details see http://www.gebbieinc.com

* Collector's Item: Long before I recorded my best-selling
audiotape package for Nightingale-Conant, "The Power of
Outrageous Marketing," I sold a home-made marketing
package called "Project Phineas."

Phineas consisted of books (most now out of print),
audiotapes, special reports, video, manual, and more.

I sold the privately printed package for $500. People
still ask for that now infamous rare package of "Early Joe."
Until last month, even I didn't have the Phineas set.

Well, I've found two sets. They are owned by Richard
Hatch of H&R Magic Books in Houston. He's willing to
sell them, but for the right price.

A sales letter for Phineas is at http://www.mrfire.com/0002.html
But remember, I don't have the set anymore. Richard does.
Write him and see if he will sell one of them to you.

Richard is at richard@magicbookshop.com

At this point, those early sets are collector's items!

Reminder: You can still get my best-selling program
from Nightingale-Conant, "The Power of Outrageous
Marketing," on either CDs or cassettes. Get details
right here: http://tinyurl.com/3smy

* Lesson: What makes a website hypnotic?

The site at http://tinyurl.com/3t14 just fascinates me. When
I ask myself why I keep looking at it, the answer is it seems real.
It looks and reads as truth.

In this age of high skepticism, trustworthiness is priceless.

But what makes the site sincere?

What creates that trust?

I think all the actual photos do it.

Those are real people.

Those aren't glamour shots, either.

And the case stories sound real. There are real numbers
with concrete facts, too.

In short, the extra details create conviction which helps
close the sale.

So, is your website hypnotic?

Ask yourself --

"Where I have testimonials on my site, can I also get
permission to use the endorsers' pictures, too?"

"Where I state benefits, have I included real numbers,
real facts, real sources and real evidence?"

"Where can my site be improved with added statements,
all true, to help convey how real my business is?"

Visit http://tinyurl.com/3t14 and see for yourself just how
hypnotic a site can be.

* New: You can now create your very own subliminal messages
right on your own PC by using the methods in this great new e-book.
This is the FIRST step-by-step instruction manual on the internet
that shows you how to make your own custom subliminal message
audio cassettes and custom subliminal message audio CDs from
your own computer. You can do some amazing things with this!
See http://tinyurl.com/3t19

* Tip: Most people hate to see long urls. If they have to re-type
it, forget it. They won't. If you put the long url in a newsletter, it
may show up broken, looking like two links on a user's screen,
and not work when they click on it. What are you going to do?

Relax. I have good news. You can make a really long url
really, really short by going to http://www.tinyurl.com

I love the site. It's quick. It takes a url of any length and
reduces it to a handful of letters. And when people click on the
new, shorter url, the link pops up fast. There aren't any
frustrating delays as with other link-shortening tools. Best
of all, the service is free.

Check it out. See http://www.tinyurl.com

* Resource: You can now learn about the "seed money"
principle of making money by giving money at this new site:
http://www.seedmoneyinaction.org Also, if you have
questions about the seed money principle, after you buy
and read the book, you can write the authors at
authors@seedmoneyinaction.org

* Consider: In case you don't believe giving can lead to
getting, consider this from my friend Richard Webster:

"Two years ago, I launched the Richard Webster Popular
Fiction Award. I give $5000 to the author of the best unpublished
popular novel each year. Everyone told me I was crazy to do it,
but it's been giving me enormous pleasure, and interestingly
enough, my income has skyrocketed since I started it. As you
know, these things work!"
-- Richard Webster, www.richardwebster.co.nz

And consider this from Tony Ostian, a reader of this newsletter --

"The chap that won $315 million in the powerball lottery
last week...said on national TV that he doesn't consider
himself lucky because prior to winning the lottery he would
always tithe about 10% of his earnings to the church...and
it would always come back to him ten fold."

And if you still have trouble believing giving can help you, see
my article, "The Greatest Money-Making Secret in History" at
http://www.mrfire.com/copywritingarticles.html

* Resource: If you're thinking of self-publishing, see this
new book covering just about everything you need to know:
http://tinyurl.com/3t1b

* New: "Fool-Proof Marketing: 15 Winning Methods for Selling
Any Product or Service in Any Economy" is the first -- and only
book -- my friend Bob Bly has written specifically to help you market
your product or service during a recession, soft economy,
industry decline, or slow period for your business. If business
is slow for you right now, or you're worried about the market
for your product or service in the near-term, you'll love Bob's
"Fool-Proof Marketing."

Get it at your local book store or from www.amazon.com

* Resource: Meditation and guided imagery tapes and
CD's are popular and very helpful. One of the best is by my
friend, Joan Marie. See www.joanmariewhelan.com

* Lesson: What are 5 areas in marketing most people overlook?

1. Not marketing enough is the most overlooked area. Most
businesses only do one form of marketing, unique to them. But
"one" is a recipe for disaster. They should do everything they
can think of, from direct mail, to radio and TV ads, to speaking,
writing, networking, Internet-ing, etc.

2. Not cross-promoting is another overlooked area. Every
business, no matter what it is, can create alliances with other
businesses that serve the came market. That doesn't mean
bond with your competitors. That means ask yourself what
other businesses serve the same prospects you do. Then
join with them to mutually help each other.

3. Not having a unique selling proposition is a major
overlooked area. Any business that wants to stay in business
has to differentiate themselves from the crowd. What is unique
about your business? State it in one line to create a unique
selling statement that works for you.

4. Not working with the media is another overlooked area.
The media is starving for stories. Feed them what they want.
Just don't send them ads, send them news. Look in your business
and find the stories others might want to know about. I've seen
businesses get rich and famous from a single well-placed news
story. Help the media and they'll help you.

5. Not delegating is another overlooked area. Businesses
that fail are run by people who try to do it all. They read one book
on copywriting and then try to write a sales letter. They read one
book on accounting and try to balance their books. Know what
you are good at and do it. Know what you are not good at and
get others to do it. This is marketing that get results.

* Resource: Do your thoughts affect your business?

You bet. Want proof? Download this free e-book from
my friend Jason Mangrum at this new site http://tinyurl.com/3t1d
and see for yourself. Again, the e-book is free to my readers.

* Reminder: Have you downloaded my free e-book packed
with 92 hypnotic sales letter templates? You can download the
PDF e-book, "Hypnotic Sales Letters: 92 Hypnotic Sales Letter
Templates," from either here http://www.mrfire.com/ebooks.html
or from here http://www.ldpublishing.com (Yes, it's entirely free.)

* New: I am available to do Spiritual Mind Treatments for you
or anyone you care about. (I am a certified practitioner.) Tell me
who to focus on---their name, and your intention for them---and I'll
do a treatment for them. I specialize in helping with your prosperity,
and can do treatments on your business. The fee is $70. You can
pay with check, credit card, or via PayPal. My email is
jgvitale@ix.netcom.com

Note: If you don't know what a Spiritual Mind Treatment is, or
if you want help in defining what you want and then in doing your
own Treatment to realize it, visit the wonderful free resource here
http://www.wmop.org/workout.htm If you still have questions, write
either me or my assistant, rebeccasteiner329@hotmail.com

* Tip: I am a big fan of Darel Rutherford's amazing book,
"Being the Solution." You can now download the first four
chapters of it, at no charge, here: http://tinyurl.com/3ta9

* Resource: Subscribe to Paul Hartunian's free ezine -
"Million Dollar Publicity Tactics" - and learn how to get free
publicity on radio and TV, in newspapers and magazines,
anywhere in the world. Go to: http://www.Hartunian.com/ezine

* Question: Someone wrote me and asked how the average
person prefers to read e-books: Online or printed out?

My answer is, of course, it depends.

I find myself reading short works online, but longer works
printed out.

I have no problem with short articles and emails on my
screen. But full-length books---100 pages or more---make
me weary to read online. I prefer to print them and read
them wherever I like. I'm guessing most people do the same.

When I want to print something out but don't want to wear
out my printer, I send the file by email to http://www.kinkos.com
They will print, bind, and even deliver the e-book to me. It's
simply another way to be efficient.

Note: If you have a question you'd like me to answer here,
just email it to me at question@mrfire.com or write my
assistant rebeccasteiner329@hotmail.com

* Unusual site of the month: http://www.foodfitnessbyphone.com

* Tip: E-mail filters are becoming the Gestapo of the Internet.

Very innocent emails and e-zines are being blocked by filters
that mindlessly reject anything containing the wrong words or
phrases in them. There is little you can do about this (that I'm
aware of right now) except to delete the known trigger words
from your outgoing email.

For a list of filter triggers, see http://tinyurl.com/3ysn

* Resource: There are only one or two newsletters that I eagerly
look forward to reading each week. One of them is for copywriters
but anyone who thinks should get it. It's written by Jack Forde. Each
week he surprises me with clear writing, great ideas, useful tips,
stimulating thoughts, and a twinkle of humor. It's free for the asking
at http://www.jackforde.com/

* Finally, how can you learn to think like a genius?

Easy. Get a copy of the truly fascinating book called
"MegaCreativity" by Andrei Aleinikov. His five steps for
learning to think like a genius are remarkable. I read this
book with a smile on my face and lights going off in my brain.

If you've ever wondered how some people see things
differently than others---how some people see opportunities
where others see just what is before them, for example---
get this book. It will help teach you how to stretch your mind,
awaken new parts of your brain, create startling connections,
and much more.

You'll also love the stories the author tells, such as the one
about the book that was written in 4 minutes and 45 seconds,
and published only 48 hours later. (!)

How did it happen?

By thinking creatively, of course.

Since discovering the book, I have written to the author and
learned his book is only 20 days old. You'll be one of the first
to get it, use it, and dazzle yourself with it.

Get "MegaCreativity" at your local book store or online from
http://www.amazon.com

"If you can imagine the change without it seeming strange,
then the change will exchange with the present."

-- Sidney Friedman, "Mind Dynamics" audioprogram
Get complete details here: http://tinyurl.com/3smr

Happy New Year!

Joe Vitale
#1 Best-selling Author
Featured in The New York Times

PS -- Remember to visit the new Hypnotic Marketing Institute
at http://www.HypnoticMarketingInstitute.com and download
your free copy of "The Proof."

PPS -- Yes, you may forward this newsletter, in its entirety,
to your friends and associates. Just be sure to encourage them
to subscribe at http://www.mrfire.com

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Joe Vitale is the world's first Hypnotic Marketer. He is
President of Hypnotic Marketing, Inc., and author of way
too many books to list here, including the #1 best-selling
book "Spiritual Marketing," the best-selling e-book
"Hypnotic Writing," and the best-selling Nightingale-Conant
audioprogram, "The Power of Outrageous Marketing."

You can still have Joe's proven marketing e-course---
"Recession-Proof Marketing"---delivered to your e-mail
box every day for a week---for FREE---by sending a blank
e-mail to class@aweber.com

You can still get Joe's new email marketing course,
"Easy Marketing Secrets for Coaches," free, by sending
blank email to hypnoticmarketing@getresponse.com

Joe's websites include:

www.MrFire.com
www.7dayebook.com
www.HypnoticWriting.com
www.saleslettersthatsell.com
www.AdvancedHypnoticWriting.com
www.CreateAdvertisingThatSells.com
http://www.HypnoticWritingSwipeFile.com
http://www.HypnoticMarketing.com
http://www.HypnoticSellingTools.com
http://www.SubconsciousInternetMarketing.com
http://www.ImpulseInternetMarketing.com
http://www.TheMillionaireMind.Net
http://www.howtowritehypnoticendorsements.com
http://www.HowToWriteHypnoticArticles.com
http://www.howtowritehypnoticjointventureproposals.com
http://www.hypnotictraffictools.com
BRAND New! -- http://www.HypnoticMarketingInstitute.com
BRAND New! -- http://www.HypnoticSellingStories.com

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©2002 Joe Vitale. All rights reserved.
Feel free to pass the above in its entirety to anyone you wish.