News You Can Use - July, 2001

I've decided to give anyone who reads this month's e-newsletter an
amazing free gift---something that is brand new, is guaranteed to
help you sell your product or service online for next to nothing,
and that others will soon be trying to sell to you for $495 or more.
It's yours--free--by simply reading this issue of "News You Can Use!"

(Note: This issue is dedicated to Digit, my beloved cat of eight
years, who passed away suddenly on June 9, 2001. He taught me
the power of unconditional love. I miss him.)

* Bob Bly, copywriter, mentor, friend, and author of more than
fifty (50!) great books, wrote me this question:

"Are all these ebooks and Web sites making money for these people,
and more importantly, HOW MUCH? Also, I write books mainly for prestige
and as a marketing promotion to attract the large corporate clients
that are my bread and butter. Does an ebook have the same cache as
a hardcover published by McGraw Hill?" -- http://www.Bly.com

The short answer is that published books give lots of credibility
but little cash, while e-books give no credibility and lots of cash.

I have ten books in print. The books themselves bring me little
income, but, like Bob, I leverage them to bring in high paying clients.
I also have a best-selling tapeset with Nightingale-Conant. The royalties
are little, but the clients I get as a result of being the author
of that program are great.

I have several e-books out there. "Hypnotic Writing" and "Advanced
Hypnotic Writing" brought me maybe two new clients, but the sales
for those works have brought me tens of thousands of dollars. I made
$35,000 in less than 6 weeks from the sales of my first e-book. Last
year alone I made well over $40,000 from just *one* e-book.

A few months ago I sold $5,000 worth of someone else's e-book in only one
month. An associate of mine has paid for a new home, a new car, and
put a child through college all from just *one* e-book. I just put
a new e-book-let of mine online and it began selling before I told
anyone about it! And of course, with my e-books and e-classes, I've
managed to pay for not one but two homes, including this Hill Country
estate I now live on, as well as two cars, including my much ballyhooed
Z3.

If you pay any attention to the news, you'll think e-books won't
sell. Surveys tend to show that buyers aren't ready for e-books. Well,
baloney. I know people making more than one hundred grand every year
from one or two e-books. And I'm living proof that e-books and e-classes
are not only cool products, but profitable ones, too.

Some people are even starting to complain when a book isn't available
as an ebook. They want instant gratification. For that reason, my
new "Spiritual Marketing" book is available as a hardcover, paperback,
AND as an e-book. The hardcover sells poorly but the softcover and
e-bookversions are selling swiftly. I'll soon be turning *all* of
my works into downloadable e-products. It's passive income. I don't
print, stock, or ship anything. Talk about heaven. I love it! (And
I mean LOVE it!)

Again, published works give credibility and e-books bring cash.
My advice is to do both. Get published for the prestige and create
e-books for the profit. It's the best of both worlds, and the new
trend for the coming years.

Some of my e-products:

http://www.HypnoticWriting.com
http://www.AdvancedHypnoticWriting.com
http://www.CreateAdvertisingThatSells.com
http://www.mrfire.com/Publications/books.html
http://www.mrfire.com/secrets.html

Some publishers who offer titles in both print and e-book formats:

http://www.global.ebookstand.com/
http://www.1stbooks.com/

Note: Keep reading for a brand-new e-book on how to
make money with just e-mail alone---yours FREE.

- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Product Review: S t a r t B l a z e

Concept: Website Traffic Building System
Overall Rating: 5 out of 5
Ease of Use: 5 out of 5
Effectiveness: 5 out of 5
Recommendation: Use it Immediately - Mission Critical Tool
Price: FREE

I heard some buzz about the new free traffic building system called
StartBlaze created by Mark Joyner of Aesop.com and decided to test
it out. Mark and his guys are always releasing *something* over there,
but this one is unique - and breathtakingly cool.

I could probably fill up volumes with all the cool features, but rather
than waste your time, I thought I'd just give you the URL so you could
try it out yourself:

http://www.startblaze.com/cgi-bin/intro.cgi?1995

Listen, this thing is so easy, and so effective that you would be
certifiably insane not to use this immediately.
I mean that.

Bottom Line: This is probably the most effective traffic building
system I have ever encountered. I just hope it stays free... You
should get it now while it still is.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -

* On my recent trip to New York City, I got to have an historic
3-hour dinner with Bob Bly. I felt like a little kid sitting down
with his super hero. Bob told me he writes, on average, 12 hours a
day, 5 days a week. He lives for writing, loves it, and produces an
amazing amount of sales copy and books as a result. His model is Asimov,
who of course wrote 400 (four hundred!) books before he died. In the
presence of Bob, I felt like I've accomplished nothing. I strongly
encourage you to get his books. His latest will teach you how to grab
news for yourself. It's called, "The Public Relations Kit for Dummies"
and is by Bob Bly and Eric Yaverbaum. You can find it on amazon and
dummies.com

* Another wonderful evening for me in NYC was finally meeting Mark
Levy, magician, author, and New York Times book reviewer. Mark is
a genius at coming up with ideas for people. Nerissa and I sharing
time with Mark, and even having him perform some amazing magic for
us after dinner, was a major treat. I urge you to get Mark's book,
"The Accidental Genius," which will help you use writing to have strokes
of brilliance. Get it at amazon.com or visit Mark's cool website at
http://www.geniustown.com

* Steve Cohen's evening of close-up magic was the real reason Nerissa
and I flew to New York City and believe me, it was worth it. Steve's
energy, charm, and talents are hypnotic. I predict he will become
THE show to see in the years ahead. One of my favorite moments was
having drinks after the show with Steve, Nerissa, and Mark, and watching
Steve baffle Nerissa and I with on-the-spot close-up magic miracles.
I've seen many magicians perform---including two of the most influential
magicians in the history of magic---but what Steve did fried me and
left all other magic demonstrations in the dust. I mean it. At one
point Steve took a copy of my new book, "Spiritual Marketing,"---which
I had JUST handed to him as a gift---and riffled the pages, letting
me stop where I wanted and to pick any word I wanted. He then read
my mind and announced the exact word. I had no idea how he did it.
Learn more about Steve Cohen at www.customagic.com

* In my book on P.T. Barnum, I mention the man who made a guitar
out of 14,000 matchsticks. Recently that man's son found me online
and wrote to me. It was a magical e-coincidence. For a fascinating
story on the man, visit http://www.einsteinsfrig.com/matchsticks/index.html
As you read about him, keep in mind that attaching you or your business
to something unusual---such as a playable guitar made out of matchsticks---is
a valid way to grab media attention. Maybe you can find people with
unusual hobbies and arrange to promote them, much as major companies
sponsor events for publicity.

* Last month I invited you to send me ideas for what to do with
the 2,000 copies of my Barnum book now in my garage. I was amazed
at how many people replied, and with such great ideas. I'm starting
to think all I have to do when I have a problem is post it to this
list and let you offer me answers. Anyway...

What does the winner of the best idea get? A delivery of 2,000
copies of my book, of course. (Just kidding.)

The winner will receive a copy of a remarkable new interview with
me called "The Magic Escalator: How to Create Lucky Breaks For Yourself
Using Spiritual Marketing Secrets." This is a 60-minute interview
where Charles Burke---calling me from Japan---probed my mind for the
real secrets of success today.

This is a candid interview, with me talking about my history,
my rocky road to find the escalator through life, and how anyone can
use the five secrets in my new book, "Spiritual Marketing," to create
the life they prefer. I'm proud of this interview. It's inspiring,
informative, spiritual and practical.

I'm giving it to the winner, as well as a few choice books by
me, and a few choice books I think priceless. All in all, the winner
will receive a million-dollar package of fantastic gems.

And the winner is---drum roll---Jeremy Radovcic of Australia.

I don't know Jeremy but his idea is pure Barnum. He suggested
I hold an event where I sell a book every minute for 33 hours---meaning
I would prove there really is "A Customer Born Every Minute." Since
I have 2,000 books on hand, it will take 33 hours to sell them to
one person every minute. What a challenge!

Jeremy's well thought out idea includes my getting local schools
involved and donating some funds to them, getting the media to support
me in this record-breaking event, and even getting street performers
and vendors to perform and sell in the parking lot outside the store.

I'm now in the process of setting up this campaign. If you're
in the Austin, Texas area and want to be involved, just let me know.
You'll have a blast and get the inside scoop on how to "Barnumize."

And to everyone else who offered me an idea on how to sell the
Barnum books, I'll send each of you the transcript to my interview
with Charles Burke. Be looking for it in your e-mail!

* Would you like to read "The Magic Escalator," too? It's now
an e-book-let which you can buy online for less than the cost of a
movie. Just click here: http://www.mrfire.com/Publications/books.html

* My friend and mentor David Garfinkel just released his latest
e-book, called "Advertising Headlines That Make You Rich." You can
now write headlines in your sleep with this massive, jaw-dropping,
definitive collection of proven headlines. The real gold mine here
are the dozens of examples of how YOU can adapt a tested headline
to your own needs. This fantastic book could have been called 'Headlines
for Dummies'. Anyone can make more money with it. Priceless! The url
is: http://www.adheadlines.com

* A great website packed with tools to help you generate ideas
for ads and such is at http://www.adcracker.com/

* Looking for a mailing list of the exact people who will want
your product or service? List broker and manager Edith Roman offers
a search engine with access to over 30,000 mailing lists worldwide.
Click here: http://www.edithroman.com

* When I was a teenager I met Rod Serling, the brilliant man
behind the hit TV series "The Twilight Zone," and a powerful writer
of many TV episodes and several movies. He inspired me to become a
writer. There is a Rod Serling Memorial Foundation online, and I urge
you to support it. It's just a single click away: http://rodserling.com/default.htm?hop=outrageous.rodserling

* There are only 3 seats left in my July 11th 5-week e-class on
"Guaranteed Outcome Marketing." If you want to learn how to apply
these proprietary marketing techniques to your own business, go here
now: http://www.mrfire.com/0044.html

(Note: If you are worried about being on vacation during the class,
keep in mind you can do the assignments when you return and not miss
anything. If you are interested in this class, let me know ASAP.)

* THE best, fastest, smartest way to learn copywriting is to take
Dan Kennedy's Copywriting Seminar. It's a "seminar in a box." Only
115 people were permitted to attend Dan's closed door, 2-day seminar
where he revealed ALL of his most prized, most powerful, and most
profitable copywriting techniques. The seminar was taped and you can
get it---and should right now---by going here:
http://mastercopywriters.com/cgi-bin/t.cgi/161837/copywritingseminar.htm

====================================================
S t a r t B l a z e - - http://www.startblaze.com/cgi-bin/intro.cgi?1995
====================================================

* Finally, I want to give everyone on my email list a priceless
new gift. I've been urged to create a book of examples of email marketing,
so you can read it, duplicate the email messages, and use them to
promote your own product or service online. Well, Yanik Silver did
just that, and he said I could sell or give away the book, which is
nearly 200 pages of solid email gold. It's a collection of tested
email messages, with articles on how to market with email.

Can you make money with just email?

Gee, let's see...

* Corey Rudl ($400,000 generated),
* Stephan Mahaney ($800,000 from one email strategy),
* Joe Vitale ($68,500 in orders),
* Michael Campbell ($10,000),
* Allen Says ($15,000 on a Sunday),
* Bob Gatchel ($30,000 in one weekend),
* Robert Allen (one email drove his book to #2 on Amazon
--- in just 24 hours).

As I said, this is a brand-new e-book packed with proven email
messages that will be selling for $495---and up. I've decided to
GIVE the entire book to you. So Merry Christmas and click here:
http://www.milliondollaremails.com/downloadit/

"Learn to meditate. Then do it. No miracle will
ever happen if you neglect this step."

-- Dr. Michael Abrams in his new book
"The Twelve Conditions Of A Miracle"

Magically,

Joe Vitale
joe@mrfire.com

PS -- Bob Bly read my "Spiritual Marketing" book and said "Joe, this
is a masterpiece!" See more than a dozen reviews for my new book
at http://www.amazon.com (Order it there, too!) :)

You are receiving this because you either asked to be on The Copy
Writing Profit Center's exclusive announcements list at
http://www.mrfire.com, or you are a personal friend of mine. BTW,
your e-mail address will never be sold or given to anyone by me.
Finally, feel free to forward the above to your friends. Thanks!
- Joe Vitale joe@mrfire.com