"News You Can Use", May '01

Brace yourself! This month I'll describe two long lost books
that are back in print which I think you should drop everything
and get TODAY. And if you get tired of reading, I'll tell you how
to make your computer read books TO you. It all begins right
now, in this month's fiery issue of "News You Can Use!"---

* In my audiotape program for Nightingale-Conant, I explain
three proven methods to get in the news. I want to remind you of
just one of those ways: Tie you or your business to current news.
Here's how it works: Read the headline news, online or off. Or
listen to a few minutes of radio or television news in the morning.
Now let your mind wander---creativity plays a major role in getting
publicity---and see if you can tie your product or service to what
is happening in the news right now.

Obvious answers are to have a sale if today is a holiday or
some other special occasion. Less obvious answers are to
find ways to comment on the news, or even solve whatever
the news story is all about (it's virtually always a problem).
One of my clients has a book on fear. When the news says
a student just shot another student, my client can send out
a news release commenting on why fear made the student
pull the trigger.

I also have a client who is a therapist, specializing in brain
disorders. He can take the very same news story, comment
on it, and suddenly make himself newsworthy.

Yet another person I know is a woman who has a unique
way of training dogs. She can comment on how dogs respond
to fear, or even how the fear in people affect their pets. In short,
she can use the very same news story to spin herself into the news.
You can do this, too. Pay attention to the major morning news
and see how you can tie you or your business to what is happening.
In this way, you can piggy-back on the hot stories of the day and
create some news of your own---which the media will love you for.
(You can get my program, "The Power of Outrageous Marketing!,"
at http://www.nightingale.com or just call toll-free 1-800-525-9000.)

* I still get chills up my spine when I think of the amazing
seminar I attended and spoke at in Atlanta. The good news
for you is that the entire event was recorded onto 12 highly
informative, inspiring, profitable and spiritual audiotapes.

This "Super Seminar" focused on spirituality in business.
You'll marvel at all the steps, ideas, stories, insights and
more that you'll hear when you listen to me talk about "Spiritual
Marketing," Clay Cotton talk about "Love Based Marketing,"
Declan Dunn talk about how he learned net marketing from his
labor-of-love holocaust site, Jonathan Mizel confess the hardest
question he ever asked himself, and much, much more.
Get the whole remarkable story on this rare event at
http://www.insight2000.com/cgi-bin/at.cgi?a=156843&e=/superseminar/

* How are you being persuaded---right now---by what
you hear, see, read, watch and even do? It's all revealed
in a truly stunning book called "Age of Propaganda"
by Anthony Pratkanis and Elliot Aronson. They describe
the four stratagems of influence, and cover such riveting
topics as the use of words to influence, the power of fear,
and how to start your own cult. They use colorful stories
from Abe Lincoln to ancient Rome to headline news.
The original edition of this remarkable book was
THE best book I read in 1998. I waited YEARS for this new,
revised, enlarged (by at least 100 pages) edition to hit the streets.

It came out a few weeks ago. I can't say enough good things
about it. It's the BEST book I've ever read on persuasion. Read
it to learn how to ethically persuade people, and read it to protect
yourself from the unscrupulous folks after your mind and money.
It's at http://www.amazon.com.

* If you are interested in the science of influence, take a look at
the academic section located here: http://www.influenceatwork.com.

* The BEST book I ever read on how to write sales letters
was written by a Swiss copywriter and published in England.
It's long out of print. But as luck would have it, the Swiss writer
found me, wrote me, and said he now has his book available as
an e-book. I immediately signed an exclusive deal with him to
sell it here in the USA and overseas. When you buy this amazing
book, you get his "Headline Generating" software for FREE. Wow!
Get full details at http://www.mrfire.com/secrets.html.

* "How to Stimulate People's Demons In Order To Sell" is a
riveting short excerpt from Christian Godefroy's sales letter book.
See it at my website: http://www.mrfire.com/0053.html

* Want to start making passive income? Join my new affiliate
program and you can! See http://www.mrfire.com/affiliates.html

* Got a sales letter you want to improve? Paul Lemberg did.
Here's what he said after he tested my new letter for him:
"Dear Joe: I thought you'd want to know, the sales letter you
re-wrote for me has proved to be fantastic. In a small test, we got a
5% response rate, and to date it has brought in leads yielding at
least $45,000 worth of business."

-- Paul Lemberg, author, "Faster Than The Speed of Change"
see http://www.lemberg.com

* "The Business of Persuasion" was published in Ireland and
written by direct marketing copywriter Stuart McKibbin. It reveals
"Copywriting Skills and Techniques that Get Results." It won't replace
anything by the legendary John Caples, but it's still one of the best
all-round books on how to write to sell I've seen in many moons. Get
it---yes, from Ireland---by going to http://www.oaktreepress.com
(Note: You can also order it through http://www.amazon.com)

* Love ebooks but tired of reading them on your screen?
You can now get your computer to READ the ebooks TO you.
This frees you up to work, play, brush your teeth or whathaveyou,
all while your computer lullabies the ebook of your choice to you.
Best of all, the software you need to do this is FREE! (At least for
now!) http://www.adobe.com/products/ebookreader/register.html

* If you want to know "The Secret for Overcoming Procrastination,"
go see a great new article by Merry Mount located at my website:
http://www.mrfire.com/0050.html

* Looking for writing classes? Want to write for publication or for
personal growth? Want to sharpen those professional skills?
http://www.WritersCollege.com may be the place for you!

* Got an idea for a product, such as a T-shirt with a clever saying,
or a cute coffee mug? "Sell yourself online" is the motto of this site,
which will host a store for you, advertise your products, and then
make your products as the orders come in. Call it "on demand products."
Get the details at http://www.cafepress.com

* "A Marketer's Guide to Spam & Privacy" delivers a basic summary
of the issues surrounding spam; how to move toward permission-based
marketing; and where to go online for resources. Get your FREE copy at:
http://www.b2bmarketingbiz.com/sample.cfm?contentID=1620

* Mike Litman held my feet in the fire for 20 minutes on live radio
direct from New York City last month. I've never met an interviewer
so pumped-up and so focused on the needs of his audience.
Mike grilled me on Spiritual Marketing, Barnum, marketing, hypnotic
writing, web sites, publicity, and more---all in less than 30 minutes!
If you missed this fire-breathing interview, you can buy the tape.

Get details on Mike, his program, and ordering past shows at
http://www.mikelitman.com. (You can hear his show live from there.)
Note: His new e-book, "Conversations with Millioniares", has been
released. Get details at http://mikelitman.com/products.html.

* If you have a video---or are planning to make one soon---you
better read the new articles at my website, particularly this one:
http://www.mrfire.com/0051.html.

* If you don't have the amazing tape-set I recorded last year in
Australia with Winston Marsh, my friend and a marketing legend
downunder, then listen to this---

"Did you and Winston Marsh inject psychic energy into these cassettes?
My God. Halfway through side one I got so pumped I couldn't sit still. These
cassettes are superior stuff and just plain awesome. The sound of Winston's
voice alone is enough to keep you listening ... but he brings out the
greatness in you and you in him.

"From the first sound on tape one through the last word on tape six,
these tapes are a grand slam, hole-in-one, touchdown, ace and perfect 10.
You covered so many overlooked aspects of marketing and made them
come to life with spell-binding stories, anecdotes and humor. I didn't know
what to expect when I got the tapes, but I'm the happiest customer you have
right now." - Matt Furey, author, "Combat Conditioning", www.mattfurey.com

We call these tapes "The Small Business Marketing Tool-Kit." You can
see a full description---and see how to order these high-energy tapes---at
http://www.mrfire.com/Publications/audiotapes.html

* My latest book, "Spiritual Marketing," is selling faster than
I or anyone else ever expected. Bob Burg, author of the wonderful
book, "Winning WithOUT Intimidation," wrote: "Just finished your book.
What a masterpiece!" His and many other online reviews are now at
http://www.amazon.com. Some of these are truly moving. Read them,
read my book, and then please add your own review, too!

"In order to obtain what we want, when and where we want it,
we must continuously and persistently afirm our 'oneness' with the
thing we want." -- F. W. Sears, "How to Attract Success" (1914)
See http://www.healthresearchbooks.com

Enjoy Life!

Joe Vitale

PS - Have you opened your own "profits vault" yet? You gotta see this!
http://www.profitsvault.com/affiliates/index.html?hop=outrageous.thevault

You are receiving this because you either asked to be on The Copy Writing
Profit Center's exclusive announcements list at http://www.mrfire.com, or
you are a personal friend of mine. If you don't want to receive these
monthly messages, just send a polite note to me at remove@mrfire.com, and
I'll take your name off my list. BTW, your e-mail address will never be
sold or given to anyone by me. Finally, feel free to forward the
above to your friends. Thanks! -- Joe