News You Can Use - November, 2000

What's the one seductive thing my girlfriend taught me
about "Hypnotic Writing"? What is "Mischief Marketing?"
How do you maintain your motivation when you feel like poop?
You'll find it all revealed in this month's issue of Joe Vitale's
"News You Can Use!" And here it is-----!!!

Scene One:

In the movie "Good Will Hunting," the counselor, played
by Robin Williams, lovingly confronts the disturbed young
man in his office with the phrase, "It's not your fault."

After a pause, Williams again says, "It's not your fault."

After yet another pause, he again says, "It's not your fault."

That one line is repeated *several* times.

By the time the scene is done, the young man breaks down
and cries. The counselor and patient hug. A transformation has
occurred. It's a powerful moment in the film. It's unforgettable.

And it's hypnotic.

Why?

Scene Two:

My girlfriend and I are having dinner. We had gone out
to see a movie. Afterwards we drove through the city night,
the top down on my new BMW Z3, as we held hands and
inhaled the fresh, cool Austin air. Now, at dinner, we are feeling
deeply close.

At that moment by girlfriend leans over to me, looks
me right in the eye, and asks, "Do you know I love you?"

I quickly nod and smile. Yes, of course, I know she
loves me.

She doesn't blink an eye. She again looks at me and
says, "Do you know I love you?"

I laugh a little nervously. Yes, I know it, I reply.

She doesn't stop. She again says, "Do you know I
love you?"

I'm silent this time. Now I'm *really* hearing her.

Suddenly my heart wells up with emotion. I feel
an overwhelming amount of love in my chest. I look
at my girlfriend and realize---truly GET---that she
loves me. It's a moment I'll never forget.

It, too, was hypnotic.

Why?

I've discovered that one of the most powerful tools
of persuasion any hypnotic writer can have is simply
this: Repetition.

Don't dismiss this concept. It helped Robin Williams
heal a troubled youth. It helped my girlfriend get into
my heart. And it can help you influence your readers
to do what you want.

Repetition isn't new, of course. P.T. Barnum, maybe
the best marketing mind the world has ever seen, used
this concept back in the late 1800s. One of his ads had
one line repeatedly saying....

TWO LIVING WHALES
TWO LIVING WHALES
TWO LIVING WHALES
TWO LIVING WHALES
TWO LIVING WHALES

You can't help but take a quick look at Barnum's ad and
know he has TWO LIVING WHALES on display.

Advertising man and author Kenneth Goode, in his
1932 book, "Advertising," wrote--

"As a matter of fact, the greatest of all advertising tricks
is that of persistently pounding away at the same suggestion
while still keeping the appearance of freshness of idea."

And Walter Honek, a mail-order genius who wrote the
1994 book, "My Amazing Discovery", said:

"Do not hesitate to repeat key words and phrases. Repeat
them as often as necessary."

Repetition is hypnotic. It's what good hypnotists use to
install their suggestions in your mind. Their repeatedly
saying "You are getting sleepy...." is said because, heard
enough times, you WILL get sleepy.

The same thing can happen in your writing. Consciously
choose to repeat your main points. Don't be afraid to re-say
something. The more you repeat your basic offer or basic
reasons to buy, the more you will influence your reader's
unconscious mind.

Repetition is hypnotic.

Repetition is hypnotic.

Repetition is hypnotic.

Just ask Robin Williams.

Or my girlfriend.

* One of the best books I picked up this month is titled
"Mischief Marketing" by Ray Simon. Boy, is this one fun!
It reveals how Benjamin Franklin, P.T. Barnum, Mae West,
John F. Kennedy, Michelangelo, and a l-o-n-g list of other
famous people used outrageous marketing to build their
business and/or career. Mischief marketing is a type of
marketing that uses highly unorthodox, frequently bold,
often humorous (and sometimes barely legal) strategies
for reaching precisely targeted prospects. It's a way of
marketing that gets you noticed without demanding that
you sell your soul. You can get the paperback book
at http://www.amazon.com or you can download the entire
book---for free---at http://www.mischiefmarketing.com/.

* My publisher just found 73 copies of my now out-of-print
book, "CyberWriting: How to Promote Your Product or Service
Online (without being flamed)." This 1997 work has dated links
in it but the information on how to write online remains valid.
It reveals how Mark Twain might write e-mail, how to write e-news
releases and e-sales letters that get read, the "human flaw" that can
make you rich, and more. It was the father of my current best-seller,
"Hypnotic Writing." If you would like a copy of "CyberWriting" for only
$21.95 postage paid in the USA ($35 for overseas), let me know ASAP.
I accept credit cards or you can send a check to my temporary address:
Joe Vitale, 2800 Skyway Circle #101, Austin, TX 78704-4777.

* If you would like private tutoring by email in "Advanced Hypnotic
Writing," let me know. I can give you the three-week course, with all
lessons, bonus articles, and my tutoring, all done by email, for only
$1,500. Twenty people attended the last class and all loved it! You'll
learn how to write sales letters, news releases, and ads---all with
Advanced Hypnotic Writing inside tricks and secrets. Send email to
me at tutor@mrfire.com to register. The bonus articles by NLP masters,
persuasion experts, and master copywriters is worth the price of admission!

* The Sedona Method is a refreshingly and unbelievably
simple process for letting go of any negative emotion or
thought---anything in the way of you achieving whatever it
is you want, and keeping you from being happy right now.
PLEASE check this method out. It works! Get all the details,
and ask for the FREE tape explaining the method, by zipping
over to http://www.Sedona.com.

* FindSame is an entirely new kind of search engine that looks for
content, not keywords. You submit an entire document, and FindSame
returns a list of Web pages that contain any fragment of that document
longer than about one line of text. Great way to track the success of
your news releases, for example. Visit http://www.findsame.com.

* Using statistics in news releases gives your release extra
power. But where do you get stats? http://www.internetstats.com.

* Marketing wizard Shel Horowitz just released his fifth book,
this one called "Grassroots Marketing: Getting Noticed in a
Noisy World." He shows you how to market your business
whether you have $10 available for marketing, $100, or
$1,000. Brilliant material. Only $22.95. Order it online at
http://www.frugalfun.com or call 877-FRUGAL-FUN.

* Adflip.com is the world's largest searchable database of classic
print ads. You can search by category, by decade, even by year.
Amazing. Visit http://www.adflip.com. Worth hours of study.

* Are you a parent who works at home? Paul and
Sarah Edwards, best-selling authors, have teamed up
with the founder of http://www.en-parent.com, Lisa Roberts,
to write "The Entrepreneurial Parent: How to Earn Your
Living at Home in the Internet Age and Still Enjoy Your
Family, Your Life and Your Work," to be published in 2002.
They are currently conducting research for their book and are
>looking for parents -- Dads, Moms and Parenting Couples --
who are juggling working at home with parenting issues.
If that's you, stand up and be counted! Just email
survey@en-parent.com to receive a questionnaire by
email, or go to http://en-parent.com/survey.htm

* I've discovered an easy way to stay focused on your goals
and intentions. The "MotivAider" looks like a pager and weighs
less than three ounces. You simply clip it on your belt or waistband
or carry it in a pocket. It sends you a self-repeating private signal -
a gentle silent vibration - that keeps you tuned-in to your personal
behavioral change goal. I love it and use it daily. I received mine
from my NLP guru Rex Stephen Sikes. Visit his website and learn
more about the MotivAider as well as his material on practical NLP.
Go to http://www.idea-seminars.com and click on the "Online Store."

* You can now listen to several audio excerpts online from my
best-selling Nightingale-Conant tapeset, "The Power of Outrageous
Marketing!" Learn how to become famous---in 90 days! Just click here-
http://shop.nightingale.com/index.asp?WCI=ProductDetail&ProductIDN=20320&PD
=L&WCU=179339

* If you are looking for a good book printer, contact my friend
Linda Seaman at Lseaman@patterson-printing.com. The web
site is at www.patterson-printing.com. Call 1-800-848-8826 x 569.

* What's one of my favorite places to shop online? Right over at
http://hop.clickbank.net/?outrageous/marketplace. Very cool links!

"The noblest art is that of making others happy." - P.T. Barnum

Seize the second!

P.T. Z3 Joe V.

PS - Have you seen all of my websites?
http://www.mrfire.com lists my books, tapes, & free articles on marketing
http://www.HypnoticWriting.com offers my first e-book, now a bestseller
http://www.CreateAdvertisingThatSells.com offers my first e-video

You are receiving this because you either asked to be on The Copy Writing
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above to your friends. Thanks! -- Joe