News You Can Use - October, 2000

On June 15, 1998, Ohio State University professor and psychologist
Steven Reiss issued a press release announcing his latest research results.
The story made headlines around the world. It caused controversy and
turned heads upside down. What was his disturbing news? Read on and see...

You are receiving this because you either asked to be on The Copy Writing
Profit Center's exclusive announcements list at http://www.mrfire.com, or
you are a personal friend of mine. If you don't want to receive these
monthly messages, just send a polite note to me at remove@mrfire.com, and
I'll take your name off my list. BTW, your e-mail address will never be
sold or given to anyone by me. Finally, feel free to forward the
following to your friends. Thanks! -- Joe

* I'm going to Denver November 18-19 to attend a new two-day
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* Remember the Ant Farm? Or Spud Guns? Those and other zany
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For more information, go to http://www.cossman.net.

* Executive coach Paul Lemberg offers CEOs and business
owners five tips from his new book, "Faster Than the Speed
of Change" (Akiba Press, $27.50), for transforming any business
into a high-performance, high-profit enterprise. They are--

1. Have bigger problems.
"Small challenges never lead to big success," says Lemberg,
an international software engineer.
2. Ask great questions.
"Ask 'How can we...' instead of 'Is this possible?'", writes
Lemberg, a speaker and futurist.
3. Make business a game.
"Games have players, teams, rules, and fun."
4. Have faith.
"Breakthroughs are often the result of action
at the margin of reasonableness."
5. Forget time management.
"You can't manage time," explains Lemberg. "You
can only choose what you do with it."
"Faster Than the Speed of Change" is the first
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For more tips for business success, other articles
and more information, visit http://www.lemberg.com
r call 1-877-226-1827.

* "Trash-Proof News Releases" is a new e-book that shows
you exactly how to accomplish publicity miracles, and even
gives you dozens of proven news releases to learn from and
model. Get details at http://www.trashproofnewsreleases.com.
(Note how this website personalizes its sales pitch to YOU.
Reading the sales letter alone is worth the trip there!)

* Discover "The World's First Small Business Marketing
Tool-Kit!" by Australian marketing guru Winston Marsh
and myself, recorded in Australia on my most recent trip there, at
http://www.whatsoundsgood.com/item.jhtml?UCIDs=298080%7C633642&PRID=391635

* I can't shake the truth: Every time I meet a successful small
business owner and ask what they attribute their success to,
more often then not they say "To the marketing methods of
one man." To learn more about that one man and his resources,
click http://www.kennedysite.com/index.html. Get his free course, too.

* Turn your product, service, or yourself into an "ideavirus"
and you can cause an epidemic online. This could be your
pot of gold. A few years ago I used the "ideavirus" concept
to promote my book, "CyberWriting," which is now sold out
and out of print. To learn more, read http://www.ideavirus.com.

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* Do you want to be rich and famous---in only 90 days! Then get my
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* To book me as a speaker, visit
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* For an unusual e-book from China on how to "Write with Emotion"
visit http://www.mrchange.com

* Paul Krupin is looking for websites in the 5-figure + revenue range
that sell products, services, software, or information, to be interviewed
for a national book. Great free publicity! Contact Paul at dircon@owt.com.

* On June 15, 1998, Ohio State University professor and psychologist
Steven Reiss issued a press release announcing his latest research results.
The story made headlines around the world. It caused controversy and
turned heads upside down.

It could very well change your life.
What was his disturbing news?

Reiss discovered that Maslow---and everyone else who thought they
understood human behavior---was wrong.

Reiss discovered there are 16, and only 16, basic desires that
motivate our actions and define our personalities.

And it's a list no one had ever seen before.

I talk about this ground-breaking news---and how to use it to your
advantage---in my next e-class, "Advanced Hypnotic Writing,"
to begin by email October 4. I have 5 seats still available in the
class. Tuition is $1,500. E-mail me at class@mrfire.com for details.
Or get details now at http://www.hypnoticwriting.com/eclass.htm.
(Yes, I'm using one of the 16 desires in this very email. Can you
spot which one it is?)

"Non-commercial distribution of information *increases* the sale
of commercial information. Abundance breeds abundance."
-- John Perry Barlow, October, 2000 issue of WIRED (page 241)

Keep sharing!

Joe Vitale
Author of way too many books to list here

PS - Have you seen all of my websites?
http://www.mrfire.com lists my books, tapes, & free articles on marketing
http://www.HypnoticWriting.com offers my first e-book, now a bestseller
http://www.CreateAdvertisingThatSells.com offers my first e-video online
http://www.hypnoticwriting.com/eclass.htm offers my first e-class on HW