"News You Can Use", October '01

Business cards are so important that I just spent hundreds of
dollars, two months of my time, and a lot of sleepless nights
creating a new one -- and I live in the Texas Hill Country,
hardly see anyone any more, and have enough books and tapes
circulating to act as "cards" for me. In short, I don't even need
business cards. Why did I go through all the trouble? And how
can YOU use my 7-step process to create a new card, too? Read
this month's issue of Joe Vitale's "News You Can Use!" and see....

NOTE: This issue is dedicated to all shaken by
the horrors of 9-11-01. To help us all awaken,
please read a book warning against escalating
the hate. It was written two decades ago. It's
free at http://www.wowzone.com/100th.htm

Other free books and information to help you heal,
as well as resources for helping the disaster areas,
is at http://www.twintowerssupport.com

My friend, Rick Beneteau, has put together an
inspirational song called "We'll Be Victorious"
that may help those you know with the healing.
You can download this message free at
http://www.interniche.net/victorious.htm

Also, because my 9-12-01 email to you offering the
book "Spiritual Politics" as a model for insight during
this time of intense trauma and healing has helped so
many (thank you all for your kind words), here is a link
to an updated article (also free) by the authors called
"Inner and Outer Work For the Current Crisis":
http://www.mrfire.com/0068.html
You can also have a free copy of the ebook version of my
latest book, "Spiritual Marketing." This is one of my gifts
to the world to help us maintain a positive attitude in a
turbulent time. While you can buy the paper or hardcover
version of my book at http://www.amazon.com, you may
read the ebook version online at no charge right now by
going here: http://www.mrfire.com/spirit/index.html
(BTW, "Spiritual Marketing" is ranked #22 on 1stBooks
best-seller list. See http://www.1stbooks.com/q2.html )

* FINAL REMINDER: Nerissa and I *WILL* be in Vegas Oct 6
for the marketing seminar of the century. Get details right now at
http://www.roibot.com/r_gmbc.cgi?R620_campaign

* NEW! NEW! NEW! "The Hypnotic Swipe File" is a brand new
ebook coauthored by me and Larry Dotson. The subtitle says
it all: "How to Get Gloriously Rich and Rule the Earth using this
Forbidden Collection of Hypnotic Words, Phrases, and Sentences
to Command Minds." You've never seen anything like THIS before!
Go to http://www.hypnoticwritingswipefile.com

* INVITE: I'm looking for 10 people who would like to personally learn
from me how to make $5,000 to $15,000 in just weeks teaching their
very own e-mail only e-class. I taught famed copywriter Yanik Silver my
proprietary method for creating e-classes---classes done entirely
by e-mail only---and he made $18,298.50 on his first e-class and
$11,198.50 on his second. I did the same thing with executive coach
Paul Lemberg. He made $17,000 on his first e-class. And I've made
$68,000 teaching e-classes. Now it's your turn. If you're interested in
my next e-class on how to teach *your* own e-classes, click here:
http://www.mrfire.com/0072.html

* Books may be the next big "product placement" trend.
Last year Seagram's paid for a novel that featured their famous
whiskey. Now Bulgari, the Italian jewelry company, paid author
Fay Weldon to write her new novel, "The Bulgari Connection."
Weldon got paid by Bulgari for a key role in the novel. Her
contract required her to mention Bulgari at least a dozen times.
Maybe you can write a book that feaures your product or service.
See more at http://www.odwyerpr.com/0904author.htm

* Business cards. Everyone needs them. I remember seeing
P.T. Barnum's card when I was researching him for my book,
"There's A Customer Born Every Minute." It simply listed his
name and where he was from. It was a simple calling card.
The thing is, he was one of the wealthiest and most famous
men in the entire world---yet he needed business cards, too!
You and I are the same. We need cards to leave behind
and, with luck, intrigue people to call us. I had cards, of course,
and I thought they were pretty good. But then my girlfriend,
Nerissa, started a new online business and created new
cards for herself. Her cards were the most impressive, original,
colorful, and direct ones I had probably EVER seen. In short,
she shamed me into wanting new cards---especially since
I am a so-called marketing guru.

Below are the steps I took to create a new card. It may be a
process you can follow for your own needs. If nothing else, it will
show you the importance of this often-overlooked marketing tool.

I thought about my message. What do I do? What did
I want people to know? With little space to write on, a
business card forces you to condense your business to
one strong line. I went to this list (you) two months ago and
asked for help. More than a dozen people offered suggestions.
I finally settled on calling myself "The World's First Hypnotic
Marketer," which seems to be my strongest claim to fame,
particularly since one of my ebooks, "Hypnotic Writing," continues
to be a global best-seller and my next e-book will be titled
"Hypnotic Marketing."
I then read Dr. Lynella Grant's definitive 500-page guide,
"The Business Card Book: What Your Business Card REVEALS
About You...and How to Fix It." Talk about a humbling as well as
overwhelming experience. Grant's book is packed with samples,
ideas, advice, tips, and more. Since the author is also on this
email list, I wrote her and got some personal advice. I probably
spent three weeks on this step alone.
I then had a phone session with Ann Taylor Harcus to help
me remove any limiting beliefs I may have had regarding success.
I didn't want to sabotage my own plans. One hour with her and
I was clear about my business cards, myself, and my goals. She
also helped me "charge" my new business cards with an energy
designed to attract the kind of clients I wanted. This is very "Spiritual
Marketing," and will make sense once you read my book. :)
Once I had a feel for what I wanted to say on my card,
I decided to add a new photo of myself to it. Friends who saw
me in New York City on a recent trip said I didn't look at all
like my old pictures. Today I'm called a "hipster" and "magical
looking." Well, whatever. So I had Nerissa bring out her mini-DV
videocamera and shoot some video of me. She then used a
non-linear editing system to grab frames from the video. Out
of those shots, we found one we loved. But to be sure it was
"the one," I sent several pictures to several friends and clients
and asked for their vote. After all that, I chose one picture.
Now I needed a graphic designer. I didn't want a card
that looked like it was done by me, with a software program
I bought at a discount store. I wanted a unique design and
new image. So I went to elance.com, where freelancers bid
on jobs posted by people like you and me. I posted a description
of my job. Within 24 hours I had 17 bids from graphic designers,
freelance artists, and even full-blown ad agencies. I settled on
one, an ad agency out of Florida, and hired them to create
my new business card using the elements I gave them.
The agency stayed in contact with me, brainstormed ideas
for me, and showed me mock-ups of their ideas. This was fun.
I had never worked with an ad agency before---though some had
been my clients over the years---so this was a first for me.
Finally, I needed a printer. While printers are a dime a dozen
and can be found by the bag in any major city, I wanted one to do
justice to my card and my new design. I asked around, asked
for samples of their work, and finally settled on a printer my ad
agency suggested I use.

These 7 steps cost me less than $250 total. I now have new
business cards---ones that are striking, professional, and even
hypnotic. I'm proud of them. But what a process to get to this result!
In short, business cards are worth the time and trouble. I'm
going to Vegas October 6 for the marketing seminar of the
century. I intend to saturate that gathering with my new cards.
If I think having impressive business cards is so important---
and P.T. Barnum thought it was important---shouldn't YOU, too?

References & Resources:

* Nerissa's new business is described
at http://www.MakeYourPetaStar.com

* "The Business Card Book " is available
from http://www.Quick-and-Painless.com

* Ann Taylor Harcus' website is at
http://www.innerhealing.com
Email her at Miracles22@aol.com.
Her phone is toll-free 1-888-816-7822.

* "Hypnotic Writing" is available online at
http://www.AdvancedHypnoticWriting.com

* Post your request for artists or designers
at http://www.elance.com

* The ad agency/creative team I hired
is at http://www.paoloroman.com/

* See my new "hypnotic" business card at
http://www.mrfire.com/contactinfo.html

* There is now a new section at my website: Photo Gallery.
There are also new articles there by me, and others. Be sure
to see the hot new article "How to Use Subliminal Advertising
on Your Resume!" Don't miss the fun "The Story of the Hypnotic
Writing Monkey" or "The Hypnotic Power of Confusion." They're
all NEW and listed at http://www.mrfire.com/profitcenter.html

* Protect your rights, your writing, and your website by signing
the petition to end "scumware" on the net. Get all the details
at http://www.webmasterfreedom.org

* Famed publicist Marcia Yudkin has just released the ebook
"132 Ways to Make You or Your Business Newsworthy." I've been
using Marcia's ideas for well over 10 years. I strongly urge you to
get these incredible reports. http://www.yudkin.com/downloads.htm.

* What can you do with old motherboards, broken bikes, metal,
or wood? You'll see some of the most amazing and practical recycled
art at http://www.eco-artware.com/ (Time to order those holidays gifts!)

* TRIVIA: The Federal Income Tax Law was signed Oct. 3, 1913.
(The first tax was only 1 percent of income!)

* What's "The Shocking Truth About E-Books"? Go here and see:
http://www.mrfire.com/0070.html

* You can have a proven marketing course---delivered to your
email box every day for a week---for FREE---by sending blank
email to class@aweber.com

* Discover the centuries old marketing secret that is still earning
an elite few - millions. (Hint: It works when you move your mouth.)
Get the lowdown here: http://hop.clickbank.net/hop.cgi?outrageous/gordian1

* "Unspoken Marketing Secrets" is a new weekly e-memo
by me. Each week you will receive a controversial truism
with my commentary. If you don't want to wait 47 weeks to
get ALL of them, you can get the Special Report right now,
containing all information, for the low cost of $1 an insight.
See http://www.mrfire.com/Publications/ebooks.html

* "Nonviolent Communication" by Marshall Rosenberg is a
great book teaching a compassionate way to talk to people---
even if you (or they) are angry. One story in the book shook me.
It's about an imprisoned man who learned Rosenberg's method.
Afterwards the criminal told the author, "I wish you had taught me
two years ago what you taught me this morning. I wouldn't have
had to kill my best friend." In these times of intense fear and anger,
it may be wise to visit http://www.nonviolentcommunication.com

* Finally, one of my favorite places to get "prosperity thinking"
books, tapes, and daily email reminders is right online at
http://www.prosperitynetwork.com

"Once you admit that there is any Power outside yourself,
however beneficial you may conceive it to be, you have
sown the seed which must sooner or later bear the fruit of
'fear,' which is the entire ruin of life, love and liberty..."

-- Judge Thomas Troward ("Sage")
http://www.mrfire.com/desires.html

With Love,

Joe Vitale
joe@mrfire.com

Joe Vitale is the world's first Hypnotic Marketer. He is the
author of way too many books to list here, including the
new book "Spiritual Marketing," the best-selling e-book
"Hypnotic Writing," and the best-selling Nightingale-Conant
audioprogram, "The Power of Outrageous Marketing."
Get free marketing articles at http://www.MrFire.com

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