This letter was tested in a tiny mailing to 20 people. It brought in $45,000 in less than 3 days
Dear CEO,
If I were a copywriter and wanted to begin this letter with a bold headline, I might begin it with---
"Tell me your biggest business problem and I'll help you solve it----in one hour---for free---guaranteed!"
Yet I'm not a copywriter. I'm an Executive coach.
But my offer to help solve one of your problems is real.
I help CEO's like you achieve unreasonable success through methods I've developed and tested and can prove work.
I've done this for 51 companies. I've helped businesses expand into lucrative new markets, accelerate revenue growth, focus their product lines for greater profitability, and resolve other critical growth issues.
* One client's sales increased 250% from the previous year.
* Another client was the sales leader in its niche, but no one besides their customers had ever heard of them. They went on an aggressive branding and publicity program that will probably *triple* their valuation.
Now it's your turn.
Simply write down a small problem that's on your mind. Then call my office, and we'll set up a time to talk. I'll listen to your description of the problem, ask you some questions, and in one hour or less I'll suggest a complete solution.
And at no charge.
Why would I make an offer like this?
Well, over the years I have found prospective clients usually decide very quickly after an initial conversation with me whether or not to pursue the relationship. So this is an efficient way of introducing myself to you.
Call me. My number is 760-741-1747.
Sincerely,
Paul Lemberg Author, Faster Than The Speed of Change
See excerpts at http://www.lemberg.com
PS -- You may think this offer bizarre, but if I can help you solve a big problem in your business---for free---wouldn't that be worth a phone call?
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