Dangerous Hypnosis?
by Dr. Joe Vitale
www.mrfire.com
Someone wrote me a nice letter recently,
thanking me for my books, but also taking
the time to tell me she was "put off" by my
use of hypnosis in marketing. She said it
removed choice from people. She thought
it was evil.
Since you may be thinking the same thing,
let me point out a few things:
1. Hypnosis never removes choice.
You can't be made to do something under
hypnosis that you didn't already want to do
while fully awake. For proof, just ask yourself
if you buy everything I offer. Probably not.
Yet I'm the father of Hypnotic Writing.
Obviously, you used your power of choice to
buy or not, despite any "hypnosis" in my
marketing.
2. Hypnosis is not evil.
It is used by dentists, doctors, and psychologists
to help people get more of what they want out
of life. It's been sanctioned by the American
Medical Association since the 1950s. Anyone
still thinking hypnosis is evil is caught up in a
cultural myth, which is a kind of trance all by itself.
So what is hypnosis?
My definition of hypnosis is anything that
holds your attention. A good movie, or book,
is a type of hypnosis. So is a good sales
letter, or sales pitch, or infomercial. I'm
not talking about manipulating minds, I'm
talking about entertaining them.
- Brittney Spears is pretty hypnotic.
But
not everyone buys her music. (I don't.)
- Dan Brown, author of "The Da Vinci Code",
is pretty hypnotic.
But not everyone buys
his books. (I don't.)
- Harry Potter has much of the world in a trance.
But not everyone buys the books. (I don't.)
Bottom-line: Hypnosis is just another tool.
It does not control people and it does not give
God-like powers to anyone. In marketing, it
gives you an edge, but if you use it to try to
sell a lousy product, it won't help you at all.
Kevin Hogan, hypnosis trainer and author of
several books, including, "The Psychology of
Persuasion," says, "Hypnosis makes life better
in most every way. It gives a salesperson or
marketer a decided advantage over the
competition but not over the client."
You want to learn hypnotic writing and hypnotic
marketing because it helps you get and hold
attention. It also makes you a much better
communicator.
After all, if you aren't getting attention, and
you aren't holding it, you aren't doing any selling, are you?
For more info, get my definitive course
at HypnoticMarketingStrategy.com or join my exclusive membership program at HypnoticGold.com.
Copyright © 2005 by Joe Vitale. All rights reserved.
You may forward this in its entirety to anyone you wish.
Hypnotic Marketing Inc.
121 Canyon Gap Rd
Wimberley TX 78676
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