The Shoe That Thinks
by Dr. Joe Vitale
www.mrfire.com
I suffer from heel spurs. These are calcium
deposits on the bones that make running
painful. I created them years ago, when I
was an obese jogger. All that pounding on
the pavement with all that weight caused
the bones to make heel spurs.
Mine are large and painful. I went to the
doctor and she said they were the biggest
she had ever seen. I had to stop jogging.
I had to wear shoe inserts. It was no fun.
Because I have the core belief that
anything can be healed, I kept searching
for a cure. One day I saw an ad for a new
running shoe that seemed promising.
The shoe has a computer chip in it that
analyzes where you are running and adjusts
the shoe's heel to give you the best cushion.
I know this sounds sci-fi but I was desperate.
Plus I love cool gadgets. So I ordered a pair.
They arrived in a large box, protected
by foam inserts. There were batteries and
an instruction manual. I felt like I had ordered
an odd new laptop.
But the shoes.
Ah, the shoes.
They looked like they were designed for
Flash, the famous DC Comics character
who could zip around the world in seconds.
I put the shoes on, turned them on, and
grabbed the dog. We went for a run. I was
amazed at how easy and smooth it was to
jog again. I was running faster than the dog.
I felt like I could run forever.
I felt like The Flash.
But the real deciding factor would be the
next day. If there was going to be any pain,
I'd feel it in the morning. In the past, if I did
too much on my feet, I'd wake up with an
aching heel. And I'd limp all day.
Well, the next morning came and there
wasn't any pain at all. None.
In fact, I just moments ago went for yet
another run in my new shoes. I got the idea
to write this article for you while jogging
down the road.
Now notice something:
Are you curious about the shoes I bought?
Has this story made you interested in them?
Do you want to know the name of them?
When I was in a meeting the other day,
I told everyone about the magic shoes that
think. My excitement was contagious. I saw
people writing down the name of the shoes.
Even though I wasn't "selling" the shoes, they
wanted to know more and would probably
even go buy the shoes.
Are you feeling the same way?
If you've ever suffered from heel or knee
pain, you are probably reading this and
yelling "TELL ME THE NAME OF THE
SHOES, JOE!"
My point is this: A good story, told with
passion, that promises a benefit, will always
be hypnotic. It will always compel people to
want to know more.
In short, hypnotic marketing is nothing
more than sharing your sincere passion
with the people who most want to hear it.
I'll say that again:
In short, hypnotic marketing is nothing
more than sharing your sincere passion
with the people who most want to hear it.
And now for your relief:
The shoes are called Adidas 1.
Wear them and fly.
Copyright © 2005 by Joe Vitale. All rights reserved.
You may forward this in its entirety to anyone you wish.
Hypnotic Marketing Inc.
P.O. Box 2924
Wimberley TX 78676
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