Somebody wrote me today and asked why I have so many one-product focused websites. Couldn’t I put them all on one site?
First, they all are on one website: www.mrfire.com
Second, in general, product focused websites sell better than catalog focused websites.
For example, my www.mrfire.com site gets a lot of traffic, and has for over ten years, but it doesn’t lead to that many sales. There are too many products there. The rule of thumb is, the more choices a consumer has to make, the more confused he or she will get. They end up not buying anything at all.
Everyone is quick to point out that www.Amazon.com is a giant catalog and they make sales. Ah, it took Amazon well over seven years to see their first profit. (!) And even today most of their “wealth” is on paper, not in the bank. Amazon is not a good role model for a money making site, and neither is www.mrfire.com
Sites that focus on one product are the ones that work today. For example, here are just some of my websites that are one-product focused:
http://www.howtowritehypnoticendorsements.com/ http://www.howtowritehypnoticarticles.com/ http://www.howtowritehypnoticjointventureproposals.com
Whew. And that is just a partial list of my sites.
Pick any one of them, study it, and you’ll get a handle on what a direct selling website looks like today. They are one-product focused, hypnotic in style, long in copy, and destined to do one thing: Make the sale.
There’s nothing wrong with information sites that are designed to share data and build relationships. www.mrfire.com falls into that category. So do my sites www.Catarium.com and www.GladiatorGym.com and www.HypnoticMarketingInc.com and even my little known site http://www.SafeAphrodisiacs.com
But to make sales, a site should be product specific.
Of course, you could always up-sell people at checkout.
For example, if you are selling a vitamin, as people are checking out you might have a page that comes up telling them about another related product. But telling them about the related product on the same page as the vitamin may confuse people. Stay targeted.
Gee, this was a long answer to a simple question, wasn’t it?
After writing copy for over thirty years, you’d think I know the answer.
FREE: Get my free email course called
Recession-Proof Marketing. Just send an
email to email@example.com and it’s yours.
Based on those few words, most people will act. Why? Because the item is free. There won’t be many objections to asking for it.
But what if I wanted you to send me $1,000 for my course on Hypnotic Selling Secrets? You’d want to know more, wouldn’t you?
But most people fear no one will read their long copy.
People read entire books. Why wouldn’t they read your long copy?
This is why legendary copywriters like David Garfinkel, or Yanik Silver, or even me, are paid $25,000+ to write a sales letter. Our job is to write interesting copy that sells. That ain’t easy. Anyone can fill up twelve pages with words. But to fill them with words that hold interest and lead to a sale, ah, there’s the Holy Grail of marketing.
And notice this very blog entry.
I love big thinkers. They may seem bonkers at first glance, but often their wild ideas lead to breakthroughs no one else saw coming. Take the Internet, for example.
No one (or next to no one) knew it would explode into the colossal information sharing and marketing tool it is today. I certainly didn’t see it coming, and I was one of the first to do online marketing way back in the mid-1990s. I also wrote one of the first books on Internet marketing, with my book CyberWriting. But I sure didn’t predict what we have today.
So, what’s next? Where do we go from here?
I just heard this morning that one of the developers of the Internet is working on something called the Inter-Planetary Internet.
The Interplanetary Internet.
The idea is to set up a system to send and receive emails from other planets.
Sounds bonkers, right?
Well, it’s ideas like these that lead to history making events. I can just as quickly as you think of all the reasons why this new Internet won’t work.
But, what if it does work?
Ah, there’s the real question.
I suggest we think big, bold, and even nutty.
Out of this non-linear and even non-intuitive thinking may come the next big thing.
And you and I can be a part of it.
Learn more at http://www.ipnsig.org/home.htm This is a group working to develop the parts necessary to create the Interplanetary Internet. Their site says…
“While the Earth’s Internet is basically a “network of connected networks”, the Interplanetary Internet may therefore be thought of as a “network of disconnected Internets”. Inter-working in this environment will require new techniques to be developed. “
And in case you think this is all flakey, the InterPlanetary Internet study at NASA’s Jet Propulsion Laboratory (JPL) was started by a team of scientists at JPL led by Adrian Hooke and Vinton Cerf, one of the pioneers of the Internet on Earth.
I love it.
To the future,