N E W S Y O U C A N U S E : December '99

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Vol. 1. Issue 12. December, 1999 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

Due to busyness, travel, and illness, I haven't sent out an e-newsletter in three months. This one is packed with information to make up for the hole. If you want to hear a stunning success story of how the "little person" can get media attention in today's frantic world, read on.

"Dear Joe: I read your book on Barnum. When P.T. Barnum got publicity, things weren't so 'tied up' and the big PR machines that operate today weren't in existence. The common man could get noticed, while today you need big bucks to hire a big PR firm to get noticed. So what does a little person like me do to get noticed by the press? Personally, I think it is impossible.Thanks so much."

- Paula Fuoco Davis, Editor, Commitment

Here's a true story that answers your question...

A month or so ago all the media began to talk about the new movie being aired on P.T. Barnum. It was a two-part major production, to be followed by a new A&E biography of Barnum.

Friends urged me to somehow connect myself to all the news. I agreed. I should. But how? I had already sent out many news releases and felt tapped out. I couldn't come up with a logical or even illogical new connection. I also didn't have a big public relations firm behind me.

What to do?

I did nothing. I let things be. I watched the movie. I watched the A&E special. And I saw something miraculous happen...

At the end of the A&E special, the host held up my book!! He read my name, and the book title, "There's A Customer Born Every Minute!", and he urged people to get it. (!)

People did. Overnight sales exploded. At www.amazon.com, the world's largest bookstore, my book had been listed as number 2,000 in sales rank. By the next morning after the A&E show, it was number 93. By that same afternoon, it was number 37. The book is now completely sold out. Here's how a friend described its overnight climb up the bestseller list...

"Joe: Just more proof of what publicity can do. You have a best seller!

"You're now 37. Tom Clancy's "Rainbow Six" is 43. "The 7 Habits of Highly Effective People" by Stephen R. Covey is 51. "Permission Marketing" by Seth Godin (My favorite book right now. Oops. Second favorite.) is 65. "A Walk in the Woods : Rediscovering America on the Appalachian Trail" by Bill Bryson is 76. "A Republic, Not an Empire" by Pat Buchanan is 90. "The Elements of Style" by William Strunk is 95.

"Wow! I'm impressed." -John Martin http://www.alief.com/andmore

Okay. So what's the moral here?

First, getting nationwide publicity is not impossible. You don't need an army of press agents, a big budget, or an agency behind you.

Second, you need something people want, a product or service that truly delivers. When you have that, the media will find you.

Third, you have to let go. This is almost a metaphysical principle, but when you let go, things happen that may not otherwise happen. (This will be explained in my forthcoming book and tapeset called "Spiritual Marketing.")

Fourth, you have to send out news releases as a way to plant seeds. I had distributed press releases earlier. Who knows who at A&E saw any of my releases? Sometimes you just keep plugging away, sending out releases, making calls, praying, until something hits.

But NOTHING is impossible. Hold the faith and act on your hunches. Add a little optimism and the world can be yours.

* Want a tip on how to write headlines for your news releases? Listen to the commercials that try to get you to watch the TV news. You'll hear short teaser phrases such as, "Can your eyes be healed in 45 seconds?" or "Can this dog save your life?" Another I heard was, "Meet the man who committed the crime that shocked our nation!" Those teases are headlines! In other words, while you watch TV tonight, note how the teasers during the commercials lure you into watching the news. What they are doing is hooking you with spoken headlines. You can follow the same principle when writing news releases. This works for ALL the media and is used by everyone from Oprah to Larry King to your local favorite television news station.

* I'm available to write news releases, of course. But how do you send them out? I use Paul Krupin's services. Here's how to reach Paul and his bureaus: E-mail to: dircon@owt.com Call toll-free: 1-800-457-8746

The New Publicity Forum
http://www.publicityforum.com

Internet to Media Fax Service
http://www.imediafax.com

Direct Contact News Wire
http://www.dcnewswire.com/

* One day a woman called me and said, "Joe Vitale, I love you!" She immediately had my attention. Another day a man called and said, "Joe, I might as well move in with you now!" In both cases I brilliantly replied, "Huh?" Turns out both have been listening to my Nightingale-Conant tape series and loving them. Why am I bringing it up here? Because both people used a method outlined in my tape series for getting attention. It's the first law of marketing. GET ATTENTION first, and then of course follow-through. The point is that you can use these principles everywhere---even in your phone calls. Do you think I listened to the two people above? You bet!

* Nightingale-Conant says my audioprogram, "The Power of Outrageous Marketing," is a 1999 bestseller for them. It reveals how you can use the ten proven secrets of titans, tycoons and billionaires to get rich in YOUR own business! You'll love the stories about P.T. Barnum, Harry Houdini, Donald Trump, Mark Twain, the Swedish Bikini Team, and other colorful people and wild events. And you'll learn such powerful things as how to write a book -- in only six days, the top ten keys to negotiating with anyone at anytime for anything, how to find and do business with anyone alive today, how to give the greatest speech of your life, how to get free publicity for yourself and your business, how to write hypnotic ads that actually pull in sales, how to create allies (for free!) that easily bring more business to you, and even the little known secret for doing the impossible. If you haven't heard it yet, call 1-800-525-9000. They have a no-risk 30-day guarantee. Try it. If you don't like the program, send it back! But judging from the rave reviews the program is getting, you'll LOVE it. What have you got to lose? Order it as a holiday gift for yourself or the people you truly care about. It's only $139.95.

* Here's a holiday special for you: "How to Easily Double Your Business Within 90 Days!" is a rollicking two-tape program with Winston Marsh, Australian marketing guru, and myself revealing the secrets of what really works in marketing today. This is fun, high energy, inspiring and very informative. You'll learn how to be more creative, how to easily write sales letters, news releases and books, three tested ways to get publicity, how to write two things on your business card that will guarantee no one will ever forget you, what to do to prove that your service is good, how to create Yellow Pages's ads that get calls, and much more. Two tapes, about 90 minutes, recorded live in Australia. This usually sells for $39.95 at my website BUT you can have it for only $19.95 postpaid in the US (foreign add $7) IF you order by the end of 1999. Send a check to Joe Vitale, 303 Mill Stream, Houston TX 77060-4117 or FAX your credit card details to 281-999-1313.

* Dave Zenker has invented a way for professionals to market themselves right TO their targeted audiences. If you are a therapist, lawyer, or CPA, for example, visit http://triumphmarketing.com/tm_progroups.htm

*My friend Dr. Rick Barrett is looking for true stories of people who have used herbs to cure themselves to be considered for his next book. If you have something, send e-mail to drrfb@flash.net or FAX 281-499-3005.

Until next month, consider…

"I have been writing and publishing books for over 30 years. I seem to have an ability to describe things clearly. I can write clear and compelling ad copy but when a piece is really important, I turn to an expert. I call Joe Vitale."

- Dan Poynter, The Self-Publishing Manual, http://www.parapublishing.com

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
121 Canyon Gap Rd
Wimberley TX 78676

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