N E W S Y O U C A N U S E : November '00

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Vol. 2. Issue 11. November, 2000 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

What's the one seductive thing my girlfriend taught me about "Hypnotic Writing"? What is "Mischief Marketing?" How do you maintain your motivation when you feel like poop? You'll find it all revealed in this month's issue of Joe Vitale's "News You Can Use!" And here it is-----!!!

Scene One:

In the movie "Good Will Hunting," the counselor, played by Robin Williams, lovingly confronts the disturbed young man in his office with the phrase, "It's not your fault."

After a pause, Williams again says, "It's not your fault."

After yet another pause, he again says, "It's not your fault."

That one line is repeated *several* times.

By the time the scene is done, the young man breaks down and cries. The counselor and patient hug. A transformation has occurred. It's a powerful moment in the film. It's unforgettable.

And it's hypnotic.

Why?

Scene Two:

My girlfriend and I are having dinner. We had gone out to see a movie. Afterwards we drove through the city night, the top down on my new BMW Z3, as we held hands and inhaled the fresh, cool Austin air. Now, at dinner, we are feeling deeply close.

At that moment by girlfriend leans over to me, looks me right in the eye, and asks, "Do you know I love you?"

I quickly nod and smile. Yes, of course, I know she loves me.

She doesn't blink an eye. She again looks at me and says, "Do you know I love you?"

I laugh a little nervously. Yes, I know it, I reply.

She doesn't stop. She again says, "Do you know I love you?"

I'm silent this time. Now I'm *really* hearing her.

Suddenly my heart wells up with emotion. I feel an overwhelming amount of love in my chest. I look at my girlfriend and realize---truly GET---that she loves me. It's a moment I'll never forget.

It, too, was hypnotic.

Why?

I've discovered that one of the most powerful tools of persuasion any hypnotic writer can have is simply this: Repetition.

Don't dismiss this concept. It helped Robin Williams heal a troubled youth. It helped my girlfriend get into my heart. And it can help you influence your readers to do what you want.

Repetition isn't new, of course. P.T. Barnum, maybe the best marketing mind the world has ever seen, used this concept back in the late 1800s. One of his ads had one line repeatedly saying....

TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES TWO LIVING WHALES

You can't help but take a quick look at Barnum's ad and know he has TWO LIVING WHALES on display.

Advertising man and author Kenneth Goode, in his 1932 book, "Advertising," wrote--

"As a matter of fact, the greatest of all advertising tricks is that of persistently pounding away at the same suggestion while still keeping the appearance of freshness of idea."

And Walter Honek, a mail-order genius who wrote the 1994 book, "My Amazing Discovery", said:

"Do not hesitate to repeat key words and phrases. Repeat them as often as necessary."

Repetition is hypnotic. It's what good hypnotists use to install their suggestions in your mind. Their repeatedly saying "You are getting sleepy...." is said because, heard enough times, you WILL get sleepy.

The same thing can happen in your writing. Consciously choose to repeat your main points. Don't be afraid to re-say something. The more you repeat your basic offer or basic reasons to buy, the more you will influence your reader's unconscious mind.

Repetition is hypnotic.

Just ask Robin Williams.

Or my girlfriend.

* One of the best books I picked up this month is titled "Mischief Marketing" by Ray Simon. Boy, is this one fun! It reveals how Benjamin Franklin, P.T. Barnum, Mae West, John F. Kennedy, Michelangelo, and a l-o-n-g list of other famous people used outrageous marketing to build their business and/or career. Mischief marketing is a type of marketing that uses highly unorthodox, frequently bold, often humorous (and sometimes barely legal) strategies for reaching precisely targeted prospects. It's a way of marketing that gets you noticed without demanding that you sell your soul. You can get the paperback book at http://www.amazon.com or you can download the entire book---for free---at http://www.mischiefmarketing.com/.

* My publisher just found 73 copies of my now out-of-print book, "CyberWriting: How to Promote Your Product or Service Online (without being flamed)." This 1997 work has dated links in it but the information on how to write online remains valid. It reveals how Mark Twain might write e-mail, how to write e-news releases and e-sales letters that get read, the "human flaw" that can make you rich, and more. It was the father of my current best-seller, "Hypnotic Writing." If you would like a copy of "CyberWriting" for only $21.95 postage paid in the USA ($35 for overseas), let me know ASAP. I accept credit cards or you can send a check to my temporary address: Joe Vitale, 2800 Skyway Circle #101, Austin, TX 78704-4777.

* If you would like private tutoring by email in "Advanced Hypnotic Writing," let me know. I can give you the three-week course, with all lessons, bonus articles, and my tutoring, all done by email, for only $1,500. Twenty people attended the last class and all loved it! You'll learn how to write sales letters, news releases, and ads---all with Advanced Hypnotic Writing inside tricks and secrets. Send email to me at tutor@mrfire.com to register. The bonus articles by NLP masters, persuasion experts, and master copywriters is worth the price of admission!

* The Sedona Method is a refreshingly and unbelievably simple process for letting go of any negative emotion or thought---anything in the way of you achieving whatever it is you want, and keeping you from being happy right now. PLEASE check this method out. It works! Get all the details, and ask for the FREE tape explaining the method, by zipping over to http://www.Sedona.com.

* FindSame is an entirely new kind of search engine that looks for content, not keywords. You submit an entire document, and FindSame returns a list of Web pages that contain any fragment of that document longer than about one line of text. Great way to track the success of your news releases, for example. Visit http://www.findsame.com.

* Using statistics in news releases gives your release extra power. But where do you get stats? http://www.internetstats.com.

* Marketing wizard Shel Horowitz just released his fifth book, this one called "Grassroots Marketing: Getting Noticed in a Noisy World." He shows you how to market your business whether you have $10 available for marketing, $100, or $1,000. Brilliant material. Only $22.95. Order it online at http://www.frugalfun.com or call 877-FRUGAL-FUN.

* Adflip.com is the world's largest searchable database of classic print ads. You can search by category, by decade, even by year. Amazing. Visit http://www.adflip.com. Worth hours of study.

* Are you a parent who works at home? Paul and Sarah Edwards, best-selling authors, have teamed up with the founder of http://www.en-parent.com, Lisa Roberts, to write "The Entrepreneurial Parent: How to Earn Your Living at Home in the Internet Age and Still Enjoy Your Family, Your Life and Your Work," to be published in 2002. They are currently conducting research for their book and are >looking for parents -- Dads, Moms and Parenting Couples -- who are juggling working at home with parenting issues.

If that's you, stand up and be counted! Just email survey@en-parent.com to receive a questionnaire by email, or go to http://en-parent.com/survey.htm

* I've discovered an easy way to stay focused on your goals and intentions. The "MotivAider" looks like a pager and weighs less than three ounces. You simply clip it on your belt or waistband or carry it in a pocket. It sends you a self-repeating private signal - a gentle silent vibration - that keeps you tuned-in to your personal behavioral change goal. I love it and use it daily. I received mine from my NLP guru Rex Stephen Sikes. Visit his website and learn more about the MotivAider as well as his material on practical NLP. Go to http://www.idea-seminars.com and click on the "Online Store."

* You can now listen to several audio excerpts online from my best-selling Nightingale-Conant tapeset, "The Power of Outrageous Marketing!" Learn how to become famous---in 90 days! Just click here.

* If you are looking for a good book printer, contact my friend Linda Seaman at Lseaman@patterson-printing.com. The web site is at www.patterson-printing.com. Call 1-800-848-8826 x 569.

* What's one of my favorite places to shop online? Click here for some very cool links!

Until next month, consider…

"The noblest art is that of making others happy." - P.T. Barnum

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
121 Canyon Gap Rd
Wimberley TX 78676

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