N E W S Y O U C A N U S E : August '01

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Vol. 3. Issue 8. August, 2001 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

We stopped dead in our tracks when we saw the bold headline on a local newspaper. Getting attention remains the first step in marketing anything today, and that headline got ours. Read this month's issue of "News You Can Use!" for the amazing details...

* My latest book, "Spiritual Marketing," has been climbing the charts at amazon. One day it was ranked at 25,000 in sales. The next it was at 9,500. Then it went to 4,350. While the hardcover version sits around the 800,000 sales rank setting---meaning it isn't moving---the paperback version continues to rock and roll. What's amazing is that I'm not doing anything to promote it!

That's not entirely true, of course. For anything to sell, there has to be some form of marketing, even if it's word-of-mouth. I did send out an email or two to my list of friends and peers (meaning you). My best guess is that you are buying the book, buying copies for others, and urging others to buy it, as well.

Whatever the case, I'm pleased. This is almost "no effort" marketing. But in reality it is the result of something that I talk about in the book itself. Spiritual marketing is being so in alignment with your intention that your product is a magnet that pulls the right people to it.

Apparently "Spiritual Marketing" is such a magnet. Visit www.amazon.com and see 19 or more thrilling reviews for my newest book. Just do a search on the title or my name.

* I must be starting a trend. I've seen at least three emailed sales letters so far that were direct copies of one of my own sales letters that began, "I'm nearly in tears..." Most of the time directly copying any writing won't work, because it neglects what is unique about your product or service (besides being illegal). There's nothing wrong with being inspired by good writing, though. That's why ad writers are often called "copywriters": We copy. To see the sales letter by me that is "inspiring" some folks to plagiarize me... click here to read the article.

* Larry Chase, publisher of one of my favorite weekly ezines, released a book I think you should go get right now. It's called "Essential Business Tactics for the Net" and contains more info, links, tips, and tools on doing business online than I've seen in many moons. Find the book at bookstores and find most of the book's goldmine of incredible links at http://www.wiley.com/compbooks/chase

* Mike Litman is a fire-breathing intense high-energy NYC radio interviewer. He just released a set of tapes where you can listen and "Discover The Money-Making Genius of: 1-800-FLOWERS, Chicken Soup for the Soul, Tony Robbin's Mentor-Jim Rohn, Rich Dad Poor Dad, Guerrilla Marketing, Robert Allen, The E-Myth's Michael Gerber, and even Wally Famous Amos!"

Get it at http://hop.clickbank.net/?outrageous/durham

NOTE: Mike recently said, "Clips from my radio show with famed Marketer Joe Vitale just hit #1 on the Mp3.com 'history' charts." These clips are 5-7 minutes long, and very entertaining.

Download at http://stations.mp3s.com/stations/173/insights_on_success.html

* Legendary guerrilla marketer Jay Conrad Levinson will be leading a marketing boot camp this October. This will be an in-the-trenches, proven cash-producing system tailored to your business.

Get all the details at http://www.roibot.com/r_gmbc.cgi?R620_campaign

* Murray Raphel is a marketing genius who wrote the foreword to my book, "The AMA Complete Guide to Small Business Advertising." He has a terrific free e-zine. Subscribe: http://www.raphel.com/Newsletter/subscribe.html

* What would you like to manifest in the months ahead? A new car? New house? More money? Increased sales? I'll be teaching a breakthrough new e-class in September on how to "Attain Your Desires." Click here for all the details.

* There is now a list of "Unspoken Marketing Secrets" at my website. Not everyone wanted me to release it. I will soon send out weekly memos explaining each truism in this collection of forbidden insights. Curious? Click here for details.

* You can now create your own e-books in less than 3 minutes! Click here for details http://www.ebookgenerator.com/outrageous/

* Love your pet? Want a great gift for a pet lover? A brand new service called "Make Your Pet A Star" can create Video Portraits, Video Tributes, and Unique Photos for you of your pets. This will make a GREAT gift for a friend or loved one. Hey, Christmas will be here soon! Write for free details: pets@MyCreativeEditor.com

* If you read my book, "Spiritual Marketing," you're probably wondering what happened to Douglas. He's not currently taking clients. The person I'm seeing right now to help me stay clear and go for my dreams is Ann Taylor Harcus. Her website is at http://www.innerhealing.com Email is Miracles22@aol.com. Her phone is 1-816-478-0722 or toll-free 1-888-816-7822. You can have 15 minutes free with her. Just use my name. See my letter on her… click here for further details.

* Nerissa had just bought me dinner at a local restaurant here in the Hill Country, near our home outside of Wimberley, Texas. If that weren't unusual enough, as we were walking out the door we noticed a pile of newspapers on a rack. The headline grabbed us both. It read:

"UFO Lands in Wimberley!"

Nerissa grabbed a copy. So did I. We started reading the paper even as we walked to my car. She read it as I drove home. And once we were in our garage, we sat in the car and both read it. We both said, "I'm advertising in THIS paper!"

Why? Because that paper knows how to get attention. Turns out the entire newspaper is a National Lampoon/National Enquirer type. Their website describes the paper this way: "The Sir Lance A lot's Herald is a 24 page, underground, humorous newspaper in the small town of Wimberley, Texas." It's written by local Wimberley teens. This boys are in tune. Their juices are flowing and their imaginations are free. Their ads aren't, though, so I predict they will be wealthy in a few years.

Anyway, how can you get attention for your product or service? Think like teenagers with no rules in mind, and maybe pretend aliens are about to land next door....or maybe they did years ago and it hasn't dawned on you yet. Hmmmm. How would you get attention if you were an alien? Read back issues of The Sir Lance A lot's Herald newspaper at http://www.the-herald.net

* I urge you to attend the BOOK PUBLICITY UNIVERSITY, hosted by Arielle Ford, owner of the The Ford Group, a highly acclaimed book publicity firm whose clients have included Deepak Chopra, Neale Donald Walsch, Marianne Williamson, Wayne Dyer, Chicken Soup for the Soul, Debbie Ford, Gary Zukav, Louise Hay, Dean Ornish and many other bestselling authors.

Event will be Oct. 6 & 7 in Los Angeles and Nov. 3 & 4 in New York City. In addition to two full days of detailed information, participants will receive a workbook with samples of winning press releases, bios, etc. PLUS an invaluable CD of all the media contacts you will need to plan a successful book tour. The cost to attend Book Publicity University is $895 (early registration) and $1095 if you sign up after September 4, 2001. To register call the Jodere Group at 800-569-1002. (Tell them I sent you.)

* If you have a really long web name url, you can reduce it at: http://reduce.to/

* Are you being ripped off by your long distance service? Read this fascinating new Special Report and brace yourself. http://www.eztel.net/specialreport.html

* You can listen to samples of my best-selling Nightingale-Conant audiotapes, "The Power of Outrageous Marketing!" by clicking here.

* Finally, I need a favor. I'm creating new business cards and seeking a word or phrase to sum up what I do. Since I do so much---from online publicity, copywriting, consulting, authoring books to speaking, magic, mentoring and more---I'm not sure what to say. I'm open to anything, even a foreign word or phrase, and I'll reward anyone who helps me by giving them a surprise gift. Send your ideas to ideas@mrfire.com.

Until next month, consider…

"We can live more abundantly every time we breathe, if we consciously breathe with that intention."

-- Charles Haanel, "The Master Key System" (1917)

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
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Wimberley TX 78676

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