N E W S Y O U C A N U S E : February '01

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Vol. 3. Issue 2. February, 2001 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

In This Issue…

If you liked my best-selling e-book, "Hypnotic Writing," then you will LOVE the following news! And if you liked the movie "The Matrix," you'll also love what else I'm about to tell you. This month's e-newsletter by Joe Vitale begins with a story that inspired business people nationwide last year.

And here it is…

Most press releases never make it.

Those that do rarely amount to much.

A new publicity strategy uses direct marketing techniques to greatly increase your web site's profitability.

For example, cyber-publicist Joe Vitale used this strategy to help client Jeff DeLong with his website.

DeLong did more than 25 radio talk shows two weeks after Vitale's news release hit the media. He then made the Associated Press, which sent the story nationwide. The news was covered by CNN, 48 Hours, and Internet Tonight. DeLong's web sales jumped from $2,000 a week to $30,000 a week. Then Hallmark bought the rights to his line of cards for a six-figure amount.

How did a single press release create this success story? It was a news release based on Vitale's new formula for getting publicity. He calls it. "E-DR Publicity." It means Electronic-Direct Response Publicity.

Here's how it works:

1. Create a USP. In direct marketing a USP means "unique selling proposition." In E-DR Publicity a USP means "unique story proposition."

Vitale explains three proven ways to generate a unique story in his Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He says you must have news, invent news, or tie your business to news in order to grab media attention.

* Having news could mean announcing a new product or service. It's what most news releases contain---if they're lucky. They're often boring.

* Creating news might be sponsoring an event, having an employee break a record, or somehow Barnum-izing your business. "You have to be a little creative and a little outrageous to get media attention," says Vitale, who wrote the only book on the business secrets of P.T. Barnum in "There's A Customer Born Every Minute."

* Tying your business to news is part of what Vitale did for DeLong: They sent the news release out (about ending relationships) near Valentine's Day. "Few web businesses make use of this tactic," says Vitale.

2. Offer a freebie. Visit www.c-ya.com to see how DeLong offers free virtual cards. This gives the media an excuse to run his story. It also gives people a reason to visit his web site.

"Editors want to serve their readers, not you," explains Vitale. You can offer a free report, free gift, free product or service, or sample.

"Offering something free of value to your prospects is how you create a direct response news release," says Vitale. Putting that freebie on your web site is how you drive a stampede there.

3. Distribute with precision. Don't send news about your fertilizer to a children's magazine. This may seem obvious, but too many people blitz the media. That's a waste of gunpowder. Take aim. Go to news bureau web sites such as www.imediafax.com and hand select the media you want to feed your news to. The better you aim, the better your results.

You can see the news release Joe Vitale wrote for Jeff DeLong at Publicityforum.com. You can reach best-selling author Joe Vitale at EDR@mrfire.com or visit his websites at http://www.mrfire.com or http://www.HypnoticWriting.com.

(This story originally appeared in "What's Working Online." For more info, visit http://www.whatsworkingonline.com or call 1-800-722-9221.)

* "I could not imagine how to get media attention for my product. One copy written by Joe, managed a fascinating marketing result! With his hypnotic press release I was in the spotlights almost immediately. Ask Joe, he knows all about my excitement."

- Eliska Went, CEO, http://www.TrendyChocolate.com

* "Advanced Hypnotic Writing" --- -the long awaited sequel to my best- selling e-book, "Hypnotic Writing," was put online the last day of January, 2001. This is an astonishing book (if I say so myself) that comes with EIGHT bonus articles and is guaranteed to blow your mind! If you liked the first book, Part Two will scare you with its power! See details at www.AdvancedHypnoticWriting.com. (Before you order, see how many embedded hypnotic commands you can find in the letter!)

* Thanks to master web designer Charles Lewis, my main website at http://www.mrfire.com has now been completely redesigned. It contains new articles, new sample sales letters, new products, and even an entire database of past issues of this newsletter. Everything is easily searchable, too. Go see! Go see!

* Do emailed sales letters get results? The letter I sent out a few weeks ago for my Guaranteed Outcome Marketing service brought in $50,000 -- in only 3 days. And I have 9 leads waiting for follow-ups by me, and 2 prospects who are upset that I turned them away at this time! Good sales letters make money! (The sales letter and a new Q&A about my service is at http://www.mrfire.com/hypnotic-articles.html. There's also a sales letter there about my new e-class on how to create and implement Guaranteed Outcome Marketing for yourself. NOTE: I have only 3 seats left in the class!)

* A terrific website to find local business news for YOUR area is at http://www.localbusiness.com. You can get email alerts about local news, search for news releases of interest and even post your own news. Wow!

* If receiving gifts at Christmas spoiled you and you still want more, visit http://www.shippingonly.com/. You can select from who knows how many cool items---all free!---just by paying the shipping cost.

* "Weekly Tip" is a free short weekly ezine with a helpful tip, a web resource, an inspirational quote, and a book review to help you prosper. Subscribe at http://www.topica.com/lists/weeklytip. The email address to subscribe is: WeeklyTip-subscribe@topica.com

* If you're interested in affiliate programs---the best way in the world to sell your product or service online or drive traffic to your website--- then visit http://www.intellectua.com/home/10233.

* I don't think I've ever recommended two books by the same author before in this newsletter, but this month I have to break tradition and do that. Michael Hall, author of the "Dragon Slaying" book I reviewed last month, has not one but two more new books out. They are--

"Secrets of Personal Mastery" and "Frame Games." I don't know which I like better. The first describes advanced techniques for assessing your higher, or "Executive level" mind. The second reveals how your "frames," or choices of perception, create the world you experience.

"A very simple philosophy governs 'frame games.' To understand it, we only need to realize that we can take charge of our lives by 'rising up,' in our minds, to 'think' about our 'thinking,'" so writes Michael Hall in "Frame Games: Persuasion Elegance."

If you liked the movie "The Matrix," you should like these books. They offer you the 'red pill' so you can wake up and transcend the matrix of your life. Great stuff! Both are stimulating, liberating, and fascinating. Get more details at NeuroSemantics.com.

* Just a reminder: I'll be in Atlanta February 24 and 25 speaking about "Spiritual Marketing." Get details at http://www.insight2000.com/seminar/.

* Here's an interesting concept: Learn GOOD marketing by looking at BAD marketing. See Craig Valine's site at http://www.AwfulMarketing.com

* On a personal note, Marian and I were divorced on January 10th, 2001, after 21 years of marriage. We remain best friends and totally love each other. Life is change, and this one is good. There is no animosity. We've simply decided to go down different roads. Let this be an example that even divorce, well known for being a war zone, can be peaceful and loving.

Until next month, consider…

"Giving is the key to receiving."

-- Thomas Pauley & Penelope Pauley, in "I'm Rich Beyond My Wildest Dreams, I am, I am, I am" See http://www.richdreams.com

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
121 Canyon Gap Rd
Wimberley TX 78676

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