N E W S Y O U C A N U S E : January '01

For the latest hypnotic marketing secrets and copywriting tips, please type your email in the
space below…



Vol. 3. Issue 1. January, 2001 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

In This Issue…

If you can keep a secret, I'll finally explain my million dollar method for writing sales letters, ads, and news releases. All you have to do is keep reading this new issue of Joe Vitale's "News You Can Use!" e-newsletter, which begins right now...

* Imagine someone hands you the following message--

"Riguardo a gli dice il mio segreto di dollaro di milione per scrivere di copia di vendite. Questo è qualcosa non ho mai detto nessuno altro nel mondo intero. Lo dirò giustamente adesso, se lei promette a tiene quest'un segreto. Stato d'accordo?"

You wouldn't be too interested in it, would you? It would look strange. Confusing. You might assume it's from another language, but unless you knew Italian, you would only be guessing to the language and the message.

What would you do?

Obviously, you would need to translate the message.

How? In this case, you might just go online at a great website for translating languages, enter the above text, and quickly discover that those words in Italian actually mean---

"I'm about to tell you my million dollar secret for writing sales copy. This is something I've NEVER told anyone else in the entire world. I'll tell you right now, if you promise to keep this a secret. Agreed?"

Ah! Now it all makes sense! Now you know what the words mean and you are free to enjoy them, act on them, or just dismiss them. But at least now you've gotten the communication. Relax. Breathe. Smile. Ahhhhhh...

But what does all this translation business have to do with how I write hypnotic sales letters, ads, and news releases?

In a nutshell, translating is EXACTLY what I do in writing sales copy.

When someone hands me a technical manual on a new software program---with the idea they want me to write a sales letter for the software---what I do is translate that manual.

In short, I do the same thing the language translation website does at FreeTranslation.com. I simply look at what the manual says the software does, and then I translate it into benefits that make sense to you, the consumer. In a way, the manual is written for techies, much like Italian is written for Italians. I have to translate both so you can understand and make sense of them. If I don't, you won't care.

Here's an example of what I mean:

Recently I was hired to rewrite a brochure. My client handed me their draft. It read well. There were lines such as, "When was the last time you felt OK?" Well, nothing wrong with that. It works. But I found a way to translate it into something more meaningful, understandable, and emotional. And I did it with just one word. I wrote, "When was the last time you felt fantastic?"

The translated line communicated better. It's the difference between hearing the line in Italian or in English. As Mark Twain put it, it's the difference between lightning and the lightning bug.

But maybe that example is too simple...

At another point in their brochure they were trying to explain the concept of suppressing emotions, and how suppression could be harmful. Their words were fine, just as Italian words are fine. But they didn't communicate in a way most people would hear. So I translated their words to, "Suppression is building bombs. When you bury an emotion, you bury it alive."

See the difference? I do this with all my copywriting. I take what I'm handed and I translate it into benefits, clear language, and bottom line emotion. This truly does feel like translating languages to me. And like learning any new language, it takes time to master.

Now I take the copy given to me, turn on the part of my mind that knows how to speak copywriting, and I translate the words in front of me into words YOU can understand.

I also do this "Copywriting Translation" with news releases. For example, last month I was hired to write a news release for a woman's book. I could have written a headline that said, "New book explains how to communicate better," which is what the book was about. But that's Italian. It doesn't speak in emotional terms or in a way most editors want to hear.

After doing some research and learning more about the author, I translated the above headline to instead read, "Female Pentagon Advisor Reveals Tips to Success." The latter is far more intriguing. All I did was translate her book into news. I took it from Italian to English. I took it from English to Emotion. I took it from words to power.

What's the secret to being a good "copy translator"? I could probably quote a relevant line from any number of books on marketing. But I'll grab one from a 1965 book I just received today. It's by Robert Conklin. The title is "The Power of a Magnetic Personality." He wrote:

"Putting it simply, it means this: Every time you state a fact, describe how that fact will *benefit* the other person."

There you have it. It's what I've been saying for years: "Get out of your ego and into your reader's ego." Translate what you want to say into simple words and concepts that make sense to your *readers.*

I hope I've done that with this brief article. I began with the idea to tell you how I write sales copy. But I didn't want to just say, "I translate all words into sales copy," which may or may not make sense to you. Instead, I wanted to describe, with examples, what I do so you truly comprehend it. Finally---

"Adesso che lei sa il mio segreto, va avanti e traduce le sue lettere di vendite, l'advertisements, e le liberazioni di notizie nell'ones che farà lei milioni dei dollari. Piacere!" $$

* If you want to master the art of "Hypnotic Writing," consider signing up for my next e-class, to begin January 16th. You'll get three in-depth lessons on how to write news releases, sales letters, and ads. You'll also get several bonus articles by top copywriters, persuasion masters, and even one by a famous direct marketing guru. On top of all that, you'll get three assignments which I will personally review. All this for only $1,500. Seating is limited to 25 people. Write me right now to reserve your spot in this e-class: joe@mrfire.com.

* Mark your calendar to spend February 24 and 25 in Atlanta learning how to use spiritual techniques to make your business and life a fantastic success. Best-selling author John Harricharan has put together a powerful line-up of speakers, including me. Get more details at http://www.insight2000.com/seminar/. To confirm your seat, call John's office at 770-591-7650 (M-F 9-4 Eastern Time) or email him at john@insight2000.com with any questions. (Be sure to tell John I sent you. He's a great guy. Tell him him for me.)

* Good news! If you think you're ready to publish your very own eZine, or discover how to write response-pulling sales letters, or learn the inside secrets to rank higher in search engines, or find out how to create powerful news releases, visit http://hop.clickbank.net/hop.cgi?outrageous/coedbook

* On a recent flight to San Francisco, I enjoyed reading NLP guru Michael Hall's book, "Dragon Slaying." It reveals an encyclopedia worth of methods for transforming the negative voices in your head into whispers, allies, or nothing at all. I love how Hall uses descriptions of Charlie Brown cartoons to illustrate "dragons." See http://www.neurosemantics.com

* And on the trip back from S.F., I enjoyed reading Marcia Turner's new book, "How To Think Like The World's Greatest Marketing Minds." It's more journalistic than psychological, but the business lessons from Nike's Phil Knight, SW airline's Herb Kelleher, Martha Stewart, Madonna, and many others, is entertaining and educational. At http://www.amazon.com

* Check your local PBS TV listings for a new show called "Great Entrepreneurs." I'm a guest on the one about P.T. Barnum, to air in late January, 2001. (You do know I wrote "There's A Customer Born Every Minute," the only book ever written to reveal the marketing methods of the great showman, don't you? Check it out at http://www.amazon.com.)

* Need someone to talk to? You can even get counseling online. Check it out at http://hop.clickbank.net/?outrageous/phdtalk.

* A one-stop colossal website packed with links to a stunning amount of local, national, international and maybe even intergalactic business news can all be found at http://www.ceoexpress.com/. Whew!

* FREE! "Timely Time Management Tips" is an ezine to help you increase your personal productivity and give you more time for your personal life--- with less stress. Subscribe http://www.topica.com/lists/timemanagement

* I'm always astonished with what is available online, for free, that I at one time would spend good money to buy. Many inspirational books on how to change your thinking to change your life, many from the late 1800s, are online here. Reading text on my computer screen isn't as heavenly as holding an old book, but at least this way we can enjoy the wisdom without losing our shirts.

Until next month, consider…

"Nothing in life is all of a piece. There's good in bad times, and bad in good times."

-- J. C. Penney, "Fifty Years With The Golden Rule" (1950)

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
121 Canyon Gap Rd
Wimberley TX 78676

Member BBB Online 2005