N E W S Y O U C A N U S E : July '01

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Vol. 3. Issue 7. July, 2001 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

I've decided to give anyone who reads this month's e-newsletter an amazing free gift---something that is brand new, is guaranteed to help you sell your product or service online for next to nothing, and that others will soon be trying to sell to you for $495 or more. It's yours--free--by simply reading this issue of "News You Can Use!"

(Note: This issue is dedicated to Digit, my beloved cat of eight years, who passed away suddenly on June 9, 2001. He taught me the power of unconditional love. I miss him.)

* Bob Bly, copywriter, mentor, friend, and author of more than fifty (50!) great books, wrote me this question:

"Are all these ebooks and Web sites making money for these people, and more importantly, HOW MUCH? Also, I write books mainly for prestige and as a marketing promotion to attract the large corporate clients that are my bread and butter. Does an ebook have the same cache as a hardcover published by McGraw Hill?" -- http://www.Bly.com.

The short answer is that published books give lots of credibility but little cash, while e-books give no credibility and lots of cash.

I have ten books in print. The books themselves bring me little income, but, like Bob, I leverage them to bring in high paying clients. I also have a best-selling tapeset with Nightingale-Conant. The royalties are little, but the clients I get as a result of being the author of that program are great.

I have several e-books out there. "Hypnotic Writing" and "Advanced Hypnotic Writing" brought me maybe two new clients, but the sales for those works have brought me tens of thousands of dollars. I made $35,000 in less than 6 weeks from the sales of my first e-book. Last year alone I made well over $40,000 from just *one* e-book.

A few months ago I sold $5,000 worth of someone else's e-book in only one month. An associate of mine has paid for a new home, a new car, and put a child through college all from just *one* e-book. I just put a new e-book-let of mine online and it began selling before I told anyone about it! And of course, with my e-books and e-classes, I've managed to pay for not one but two homes, including this Hill Country estate I now live on, as well as two cars, including my much ballyhooed Z3.

If you pay any attention to the news, you'll think e-books won't sell. Surveys tend to show that buyers aren't ready for e-books. Well, baloney. I know people making more than one hundred grand every year from one or two e-books. And I'm living proof that e-books and e-classes are not only cool products, but profitable ones, too.

Some people are even starting to complain when a book isn't available as an ebook. They want instant gratification. For that reason, my new "Spiritual Marketing" book is available as a hardcover, paperback, AND as an e-book. The hardcover sells poorly but the softcover and e-bookversions are selling swiftly. I'll soon be turning *all* of my works into downloadable e-products. It's passive income. I don't print, stock, or ship anything. Talk about heaven. I love it! (And I mean LOVE it!)

Again, published works give credibility and e-books bring cash. My advice is to do both. Get published for the prestige and create e-books for the profit. It's the best of both worlds, and the new trend for the coming years.

Some of my e-products:

http://www.HypnoticWriting.com
http://www.AdvancedHypnoticWriting.com
http://www.CreateAdvertisingThatSells.com

Some publishers who offer titles in both print and e-book formats:

http://www.global.ebookstand.com/
http://www.1stbooks.com/

Note: Keep reading for a brand-new e-book on how to make money with just e-mail alone---yours FREE.

Product Review: S t a r t B l a z e

Concept: Website Traffic Building System Overall Rating: 5 out of 5 Ease of Use: 5 out of 5 Effectiveness: 5 out of 5 Recommendation: Use it Immediately - Mission Critical Tool Price: FREE

I heard some buzz about the new free traffic building system called StartBlaze created by Mark Joyner of Aesop.com and decided to test it out. Mark and his guys are always releasing *something* over there, but this one is unique - and breathtakingly cool.

I could probably fill up volumes with all the cool features, but rather than waste your time, I thought I'd just give you the URL so you could try it out yourself:

http://www.startblaze.com/cgi-bin/intro.cgi?1995

Listen, this thing is so easy, and so effective that you would be certifiably insane not to use this immediately. I mean that.

Bottom Line: This is probably the most effective traffic building system I have ever encountered. I just hope it stays free... You should get it now while it still is.

* On my recent trip to New York City, I got to have an historic 3-hour dinner with Bob Bly. I felt like a little kid sitting down with his super hero. Bob told me he writes, on average, 12 hours a day, 5 days a week. He lives for writing, loves it, and produces an amazing amount of sales copy and books as a result. His model is Asimov, who of course wrote 400 (four hundred!) books before he died. In the presence of Bob, I felt like I've accomplished nothing. I strongly encourage you to get his books. His latest will teach you how to grab news for yourself. It's called, "The Public Relations Kit for Dummies" and is by Bob Bly and Eric Yaverbaum. You can find it on amazon and dummies.com

* Another wonderful evening for me in NYC was finally meeting Mark Levy, magician, author, and New York Times book reviewer. Mark is a genius at coming up with ideas for people. Nerissa and I sharing time with Mark, and even having him perform some amazing magic for us after dinner, was a major treat. I urge you to get Mark's book, "The Accidental Genius," which will help you use writing to have strokes of brilliance. Get it at amazon.com or visit Mark's cool website at http://www.geniustown.com

* Steve Cohen's evening of close-up magic was the real reason Nerissa and I flew to New York City and believe me, it was worth it. Steve's energy, charm, and talents are hypnotic. I predict he will become THE show to see in the years ahead. One of my favorite moments was having drinks after the show with Steve, Nerissa, and Mark, and watching Steve baffle Nerissa and I with on-the-spot close-up magic miracles. I've seen many magicians perform---including two of the most influential magicians in the history of magic---but what Steve did fried me and left all other magic demonstrations in the dust. I mean it. At one point Steve took a copy of my new book, "Spiritual Marketing,"---which I had JUST handed to him as a gift---and riffled the pages, letting me stop where I wanted and to pick any word I wanted. He then read my mind and announced the exact word. I had no idea how he did it. Learn more about Steve Cohen at www.customagic.com

* In my book on P.T. Barnum, I mention the man who made a guitar out of 14,000 matchsticks. Recently that man's son found me online and wrote to me. It was a magical e-coincidence. For a fascinating story on the man, visit http://www.einsteinsfrig.com/matchsticks/index.html As you read about him, keep in mind that attaching you or your business to something unusual---such as a playable guitar made out of matchsticks---is a valid way to grab media attention. Maybe you can find people with unusual hobbies and arrange to promote them, much as major companies sponsor events for publicity.

* Last month I invited you to send me ideas for what to do with the 2,000 copies of my Barnum book now in my garage. I was amazed at how many people replied, and with such great ideas. I'm starting to think all I have to do when I have a problem is post it to this list and let you offer me answers. Anyway...

What does the winner of the best idea get? A delivery of 2,000 copies of my book, of course. (Just kidding.)

The winner will receive a copy of a remarkable new interview with me called "The Magic Escalator: How to Create Lucky Breaks For Yourself Using Spiritual Marketing Secrets." This is a 60-minute interview where Charles Burke---calling me from Japan---probed my mind for the real secrets of success today.

This is a candid interview, with me talking about my history, my rocky road to find the escalator through life, and how anyone can use the five secrets in my new book, "Spiritual Marketing," to create the life they prefer. I'm proud of this interview. It's inspiring, informative, spiritual and practical.

I'm giving it to the winner, as well as a few choice books by me, and a few choice books I think priceless. All in all, the winner will receive a million-dollar package of fantastic gems.

And the winner is---drum roll---Jeremy Radovcic of Australia.

I don't know Jeremy but his idea is pure Barnum. He suggested I hold an event where I sell a book every minute for 33 hours---meaning I would prove there really is "A Customer Born Every Minute." Since I have 2,000 books on hand, it will take 33 hours to sell them to one person every minute. What a challenge!

Jeremy's well thought out idea includes my getting local schools involved and donating some funds to them, getting the media to support me in this record-breaking event, and even getting street performers and vendors to perform and sell in the parking lot outside the store.

I'm now in the process of setting up this campaign. If you're in the Austin, Texas area and want to be involved, just let me know. You'll have a blast and get the inside scoop on how to "Barnumize."

And to everyone else who offered me an idea on how to sell the Barnum books, I'll send each of you the transcript to my interview with Charles Burke. Be looking for it in your e-mail!

* Would you like to read "The Magic Escalator," too? It's now an e-book-let which you can buy online for less than the cost of a movie. Click here for details.

* My friend and mentor David Garfinkel just released his latest e-book, called "Advertising Headlines That Make You Rich." You can now write headlines in your sleep with this massive, jaw-dropping, definitive collection of proven headlines. The real gold mine here are the dozens of examples of how YOU can adapt a tested headline to your own needs. This fantastic book could have been called 'Headlines for Dummies'. Anyone can make more money with it. Priceless! The url is: http://www.adheadlines.com

* A great website packed with tools to help you generate ideas for ads and such is at http://www.adcracker.com/

* Looking for a mailing list of the exact people who will want your product or service? List broker and manager Edith Roman offers a search engine with access to over 30,000 mailing lists worldwide. Click here: http://www.edithroman.com

* When I was a teenager I met Rod Serling, the brilliant man behind the hit TV series "The Twilight Zone," and a powerful writer of many TV episodes and several movies. He inspired me to become a writer. There is a Rod Serling Memorial Foundation online, and I urge you to support it.

It's just a single click away:
http://rodserling.com/default.htm?hop=outrageous.rodserling

(Note: If you are worried about being on vacation during the class, keep in mind you can do the assignments when you return and not miss anything. If you are interested in this class, let me know ASAP.)

* THE best, fastest, smartest way to learn copywriting is to take Dan Kennedy's Copywriting Seminar. It's a "seminar in a box." Only 115 people were permitted to attend Dan's closed door, 2-day seminar where he revealed ALL of his most prized, most powerful, and most profitable copywriting techniques. The seminar was taped and you can get it---and should right now---by going here:

http://mastercopywriters.com/cgi-bin/t.cgi/161837/copywritingseminar.htm

* Finally, I want to give everyone on my email list a priceless new gift. I've been urged to create a book of examples of email marketing, so you can read it, duplicate the email messages, and use them to promote your own product or service online. Well, Yanik Silver did just that, and he said I could sell or give away the book, which is nearly 200 pages of solid email gold. It's a collection of tested email messages, with articles on how to market with email.

Can you make money with just email?

Gee, let's see...

* Corey Rudl ($400,000 generated),
* Stephan Mahaney ($800,000 from one email strategy),
* Joe Vitale ($68,500 in orders),
* Michael Campbell ($10,000),
* Allen Says ($15,000 on a Sunday),
* Bob Gatchel ($30,000 in one weekend),
* Robert Allen (one email drove his book to #2 on Amazon --- in just 24 hours).

As I said, this is a brand-new e-book packed with proven email messages that will be selling for $495---and up. I've decided to GIVE the entire book to you. So Merry Christmas and click here: http://www.milliondollaremails.com/downloadit/.

Until next month, consider…

"Learn to meditate. Then do it. No miracle will ever happen if you neglect this step."

-- Dr. Michael Abrams in his new book
"The Twelve Conditions Of A Miracle"

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
121 Canyon Gap Rd
Wimberley TX 78676

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