N E W S Y O U C A N U S E : May '01

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Vol. 3. Issue 5. May, 2001 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

Brace yourself! This month I'll describe two long lost books that are back in print which I think you should drop everything and get TODAY. And if you get tired of reading, I'll tell you how to make your computer read books TO you. It all begins right now, in this month's fiery issue of "News You Can Use!"---

* In my audiotape program for Nightingale-Conant, I explain three proven methods to get in the news. I want to remind you of just one of those ways: Tie you or your business to current news. Here's how it works: Read the headline news, online or off. Or listen to a few minutes of radio or television news in the morning. Now let your mind wander---creativity plays a major role in getting publicity---and see if you can tie your product or service to what is happening in the news right now.

Obvious answers are to have a sale if today is a holiday or some other special occasion. Less obvious answers are to find ways to comment on the news, or even solve whatever the news story is all about (it's virtually always a problem). One of my clients has a book on fear. When the news says a student just shot another student, my client can send out a news release commenting on why fear made the student pull the trigger.

I also have a client who is a therapist, specializing in brain disorders. He can take the very same news story, comment on it, and suddenly make himself newsworthy.

Yet another person I know is a woman who has a unique way of training dogs. She can comment on how dogs respond to fear, or even how the fear in people affect their pets. In short, she can use the very same news story to spin herself into the news. You can do this, too. Pay attention to the major morning news and see how you can tie you or your business to what is happening. In this way, you can piggy-back on the hot stories of the day and create some news of your own---which the media will love you for. (You can get my program, "The Power of Outrageous Marketing!," at http://www.nightingale.com or just call toll-free 1-800-525-9000.)

* I still get chills up my spine when I think of the amazing seminar I attended and spoke at in Atlanta. The good news for you is that the entire event was recorded onto 12 highly informative, inspiring, profitable and spiritual audiotapes.

This "Super Seminar" focused on spirituality in business. You'll marvel at all the steps, ideas, stories, insights and more that you'll hear when you listen to me talk about "Spiritual Marketing," Clay Cotton talk about "Love Based Marketing," Declan Dunn talk about how he learned net marketing from his labor-of-love holocaust site, Jonathan Mizel confess the hardest question he ever asked himself, and much, much more.

Get the whole remarkable story on this rare event at
http://www.insight2000.com/cgi-bin/at.cgi?a=156843&e=/superseminar/

* How are you being persuaded---right now---by what you hear, see, read, watch and even do? It's all revealed in a truly stunning book called "Age of Propaganda" by Anthony Pratkanis and Elliot Aronson. They describe the four stratagems of influence, and cover such riveting topics as the use of words to influence, the power of fear, and how to start your own cult. They use colorful stories from Abe Lincoln to ancient Rome to headline news. The original edition of this remarkable book was THE best book I read in 1998. I waited YEARS for this new, revised, enlarged (by at least 100 pages) edition to hit the streets.

It came out a few weeks ago. I can't say enough good things about it. It's the BEST book I've ever read on persuasion. Read it to learn how to ethically persuade people, and read it to protect yourself from the unscrupulous folks after your mind and money. It's at http://www.amazon.com.

* If you are interested in the science of influence, take a look at the academic section located here: http://www.influenceatwork.com.

* The BEST book I ever read on how to write sales letters was written by a Swiss copywriter and published in England. It's long out of print. But as luck would have it, the Swiss writer found me, wrote me, and said he now has his book available as an e-book. I immediately signed an exclusive deal with him to sell it here in the USA and overseas. When you buy this amazing book, you get his "Headline Generating" software for FREE. Wow! Get full details at http://www.mrfire.com/secrets.html.

* "How to Stimulate People's Demons In Order To Sell" is a riveting short excerpt from Christian Godefroy's sales letter book. Click here for details.

* Want to start making passive income? Join my new affiliate program and you can! See http://www.mrfire.com/affiliates.html

* Got a sales letter you want to improve? Paul Lemberg did. Here's what he said after he tested my new letter for him: "Dear Joe: I thought you'd want to know, the sales letter you re-wrote for me has proved to be fantastic. In a small test, we got a 5% response rate, and to date it has brought in leads yielding at least $45,000 worth of business."

-- Paul Lemberg, author, "Faster Than The Speed of Change"
see http://www.lemberg.com

* "The Business of Persuasion" was published in Ireland and written by direct marketing copywriter Stuart McKibbin. It reveals "Copywriting Skills and Techniques that Get Results." It won't replace anything by the legendary John Caples, but it's still one of the best all-round books on how to write to sell I've seen in many moons. Get it---yes, from Ireland---by going to http://www.oaktreepress.com (Note: You can also order it through http://www.amazon.com)

* Love ebooks but tired of reading them on your screen? You can now get your computer to READ the ebooks TO you. This frees you up to work, play, brush your teeth or whathaveyou, all while your computer lullabies the ebook of your choice to you. Best of all, the software you need to do this is FREE! (At least for now!) http://www.adobe.com/products/ebookreader/register.html

* Looking for writing classes? Want to write for publication or for personal growth? Want to sharpen those professional skills? http://www.WritersCollege.com may be the place for you!

* Got an idea for a product, such as a T-shirt with a clever saying, or a cute coffee mug? "Sell yourself online" is the motto of this site, which will host a store for you, advertise your products, and then make your products as the orders come in. Call it "on demand products." Get the details at http://www.cafepress.com

* "A Marketer's Guide to Spam & Privacy" delivers a basic summary of the issues surrounding spam; how to move toward permission-based marketing; and where to go online for resources.

Get your FREE copy at: http://www.b2bmarketingbiz.com/sample.cfm?contentID=1620

* Mike Litman held my feet in the fire for 20 minutes on live radio direct from New York City last month. I've never met an interviewer so pumped-up and so focused on the needs of his audience. Mike grilled me on Spiritual Marketing, Barnum, marketing, hypnotic writing, web sites, publicity, and more---all in less than 30 minutes! If you missed this fire-breathing interview, you can buy the tape.

Get details on Mike, his program, and ordering past shows at mikelitman.com. (You can hear his show live from there.) Note: His new e-book, "Conversations with Millioniares", has been released.

Get details at www.MikeLitman.com.

* If you have a video---or are planning to make one soon---you better read the new articles at my website, particularly this one: click here to read the article.

* If you don't have the amazing tape-set I recorded last year in Australia with Winston Marsh, my friend and a marketing legend downunder, then listen to this---

"Did you and Winston Marsh inject psychic energy into these cassettes? My God. Halfway through side one I got so pumped I couldn't sit still. These cassettes are superior stuff and just plain awesome. The sound of Winston's voice alone is enough to keep you listening ... but he brings out the greatness in you and you in him.

"From the first sound on tape one through the last word on tape six, these tapes are a grand slam, hole-in-one, touchdown, ace and perfect 10. You covered so many overlooked aspects of marketing and made them come to life with spell-binding stories, anecdotes and humor. I didn't know what to expect when I got the tapes, but I'm the happiest customer you have right now." - Matt Furey, author, "Combat Conditioning", www.mattfurey.com

We call these tapes "The Small Business Marketing Tool-Kit." You can see a full description---and see how to order these high-energy tapes---click here for details.

* My latest book, "Spiritual Marketing," is selling faster than I or anyone else ever expected. Bob Burg, author of the wonderful book, "Winning WithOUT Intimidation," wrote: "Just finished your book. What a masterpiece!" His and many other online reviews are now at http://www.amazon.com. Some of these are truly moving. Read them, read my book, and then please add your own review, too!

Until next month, consider…

"In order to obtain what we want, when and where we want it, we must continuously and persistently afirm our 'oneness' with the thing we want."

-- F. W. Sears, "How to Attract Success" (1914) See http://www.healthresearchbooks.com

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

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Wimberley TX 78676

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