N E W S Y O U C A N U S E : November '01

For the latest hypnotic marketing secrets and copywriting tips, please type your email in the
space below…



Vol. 3. Issue 11. November, 2001 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

Recession? We're in a recession? You couldn't tell it from our trip to Vegas. The airports were packed, flights were full, Vegas shows were sold out, traffic was clogged, and the marketing seminar was jammed with eager beavers there to drain the brains of the two gurus on stage. Recession? HA! Welcome to this month's "News You Can Use!"

This monthly newsletter is growing by leaps and bounds, mainly because people like you are so wonderful in passing the word about it. My intention is to triple the size of my subscribers by the end of this year. To do that, I need your help. Would you take one moment and either forward this newsletter to five friends of yours, or urge at least five friends to go to www.mrfire.com and sign-up for it there? If you find value in these newsletters of mine, please tell others. As a gift to you, you can still read the e-book version of "Spiritual Marketing" online--free--here: http://www.mrfire.com/spirit/index.html

Thank you.

- Joe

* Whenever someone does something nice for me, I thank them. It may sound trivial or obvious, but not enough people do it. Yet the pay-offs can be fantastic.

For example, every time I see a new review of my "Spiritual Marketing" book over at amazon, I dash off a quick email to the reviewer, thanking them for taking the time to share their thoughts. I never expect a reply. I do it because I want to pass love around the world, and to show my gratitude. The thing is, you never know what can happen from such a simple gesture. One day I wrote a man who had reviewed my book. He wrote me back, thanking me, and offered to translate my book into Spanish. He also asked if he could publish my book and take only one dollar a book as payment.

I went one step further and offered him complete rights to the Hispanic market. I told him if he wanted to publish, promote, and distribute the e-version as well as the published version, he could do so for not one dollar a book, but for fifty percent of all proceeds. He immediately agreed.

Now note: All this came about because I took one minute to say "thank you" to a stranger!

What are you missing by forgetting to say thank you? I urge you to create a "chain of love" in the world by saying thank you more often. It's good for the soul, good for the world, and will be good for your business, as well.

BTW, "Spiritual Marketing" has already been translated into Italian AND Portuguese and will soon be translated into Korean and then into Slovene!

You can order "Spiritual Marketing" (in English) in softcover or hardcover at http://www.amazon.com There are now 41 reviews of it at amazon---40 of them are FIVE STARS!! None of my other books have ever been so reviewed! Heck, my "AMA Complete Guide to Small Business Advertising," written for The American Marketing Association, has no reviews at all -- yet! :)

* And some people are now using my latest book (with my permission) as a text for their own work. For example, "Make Your Own Miracles" is a transformational, five session tele-class based upon "Spiritual Marketing." Under the guidance of your own personal coach, you'll learn and apply the miracle making formula in my book to your own life. Cool, huh? It will be hosted by Michael D. Pollock, Personal Coach. For free details, go here: http://www.michaeldpollock.com/MYOM.htm

* Robert Collier changed my life as a writer. Before I read his now legendary "Robert Collier Letter Book," I was a so-so writer. After it, I was a hypnotic writer. The news of the day is that you can now read 15 letters, with commentary, all by Collier and all for free, online at http://website.lineone.net/~cornerstone/framepage.htm (Note: Scan the list of authors on that page until you find Robert Collier. Click on his name. Then, at the bottom of his bio, click on his letters.)

E-MAIL TIP: The subject line of your email is the headline for your message. But don't put traditionally used advertising words such as "FREE" in that space. More people today (including me) are starting to use filters that automatically delete messages that contain key words that signal an ad. Also stay away from "CASH" or "SEX" or anything that may trigger a filter to judge your message as junk email or spam.

TRIVIA: From the close of the Civil War until 1900, the most popular form of literature in America was the dime novel, which actually sold for a nickel. During those few decades, 1,000,000,000 copies were sold. Who said people were illiterate then?

NEWS RELEASE TIP: Adding statistics to your news will make your release more interesting. But where to you get statistics? Online, of course. They are all free here: http://www.statistics.com/

* Want publicity? "How to Be a Kick Butt Publicity Hound" by Joan Stewart and Tom Antion may be the best e-book I've ever seen for clever ways to break into the news. It's a hefty 300-pages and packed with check-lists, insights, trigger questions, interviews, and more.

See details at http://www.antion.com/t.cgi/175318/publicityhound.htm (Note: Poke around at the site and you'll also find fantastic products on speaking, selling, marketing, and lots more. Way cool stuff.)

CONFESSION TIME: Last June I mentioned in this monthly newsletter that you could change your cursor to a fun new graphic by going to CometSystems.com While I didn't know it at the time, the "smart cursor" you end up with is actually Spy Ware.

Believe me, I'm just as shocked as you. Recently I had to have a genuine computer nerd (from Computer Nerdz! in Austin) come to my home. While looking at my computer he told me that my own cursor was spying on me! Apparently the hidden program watches where I go online, and then transmits that information back to marketing companies, so they can better tailor their offers to my interests.

Is that good? I think the idea is good, but the practice is deceptive. I am all for "Inventive Marketing" and all against "Deceptive Marketing." Inventive Marketing is the idea of a fun cursor; Deceptive Marketing is secretly programming my new cursor to spy on me. Had the smart cursor people TOLD me that my cursor would be keeping track of my travels online, I *might* approve of it. After all, I am a consumer and I like to buy stuff relevant to my interests. I welcome targeted offers. So, what's the moral for you?

First, if you loaded the smart cursor on your drive, you might want to delete it. (I'm told it doesn't transmit *personal* information, but it does keep track of where you go online, which might bother some folks.) Second, examine your own marketing practices. Are you inventive or deceptive? Creativity is cool; spying is not.

Note: For more information on "Spy Ware" and "Ad Ware" visit: http://www.spychecker.com/spyware.html

* "The Weekly Spin" features selected news summaries with links to further information about current public relations campaigns. It's emailed every Wednesday. It's a behind-the-scenes look at the media. To subscribe, send an email to: weekly_spin-subscribe@yahoogroups.com

* My hero Bob Bly just came out with yet another book. This must be number 50. It's "The Complete Idiot's Guide to Direct Marketing." I'm astonished to see so many tips on writing copy, doubling responses, and so much more. As usual, anything by Bob is worth gold. Get it at amazon, at your favorite bookstore, or online at http://www.idiotsguides.com

* Good lord this new e-book is GREAT! Just take my word for it and sprint over to read the description of Yanik Silver and Jim Edward's masterpiece, "33 Days to Online Profits." I am now using this book to promote MY sites. Details are at: http://www.7dayebook.com/33days.html

* A truly overwhelming source for over 250 web marketing links to free online books, online discussions, free training courses, new marketing products, affiliate directories, and MUCH more is at http://www.internetmarketingindex.com

* Do you like movies? I recently went on an Errol Flynn kick and was delighted to see many of his old movies---including a fun guest appearance on Abbot & Costello's TV show (sponsored by Colgate) ---listed for sale at http://www.moviesunlimited.com I ordered several videos and was astonished at their speedy delivery. And you thought amazon.com was king of the hill!

* Forget the recession. Think positive. Think prosperity. To help you do just that, join POSITIVE-CLUB. My dear friend Christian Godefroy---brilliant copywriter and author of "How to Write Letters That Sell"---put the site online at http://www.positive-club.com. You'll find freebies, stories, entire books, and more, all designed to help you think, act, and be positive. Great stuff!

INSIGHT: Are we humans gullible? In 1749 two noble Englishmen wanted to prove that people would pay to see the absurd. They ran an ad that claimed a man would appear on stage in one week. Said man would then jump into a common wine bottle. While inside, he would sing. Did people respond to the ad? The public stormed the theater. Hundreds stood outside. When nothing happened, they rioted, trashed the theater, carried debris into the street and burned it all. Perhaps we should only promise what we can truly deliver?

ADVERTISING TIP: Want your name on a small billboard on a highway near you? Most states now have "Adopt a Highway" programs. You adopt a section of highway and volunteer to pick up trash on that highway. The state puts up a sign saying "Adopt a Highway - Next 3 miles - (your name)". If your target audience is driving on a highway near you, this may be great visibility for you. The Adopt-A-Highway program is administered by the Department of Transportation in each state. (Idea source: Trafficology.)

* You can still get my proven marketing course---"Recession-Proof Marketing"---delivered to your email box every day for a week---for FREE---by sending blank email to class@aweber.com

* Vegas was awesome. Meeting many "old friends" for the first time was one of the best treats for me. Jay Conrad Levinson delivered a non-stop barrage of marketing ideas, and Mark Joyner gave cool insights into psychology. Meeting Joe Sugarman, Kenrick Cleveland, Paul Lemberg, Mike Litman, Robert Allen, Charles Lewis, Raleigh Pinskey---and a long list of other great names---was the best treat for me. Seeing Lance Burton baffle people with his magic was also an unforgettable evening. All in all, a wonderful trip. When Aesop Marketing hosts another seminar, ask no questions. Just GO!

* There are several new articles at my main website. To wit:

* "How To Make $1,000 From Your Own Tropical Island In 10 Steps"
* "Which Works Better: Subliminal Advertising or Hypnotic Writing?"
* "How to Identify Story Ideas About You or Your Business"
* "How to Create Your Own Profitable Book---In One Hour!"
* "The Hypnotic Power of Confusion"
* "Affiliate Your Way to the Top"
* "Inner Directed Marketing"

Click here to find them: http://www.mrfire.com/hypnotic-articles.html.

* Do you want to be happy? I was really moved by this site. Take a quick peek at http://Exultations.com

* Finally, Jay Conrad Levinson's latest book may be his best yet. "Guerrilla Creativity" explains how to make your message irresistible through the power of memes. Memes are simple phrases or symbols that get stuck in your head and then passed around like persuasive viruses of the mind. Except for the bright and blinding cover, (I put sunglasses on to read it) this book is great. Get it at www.amazon.com, www.houghtonmifflinbooks.com or http://www.jayconradlevinson.com.

Until next month, consider…

"Riches come by the same law that metal objects come to a steel magnet. The power of attraction is not in the bar of steel but in the invisible force with which it is charged."

- Robert A. Russell

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
121 Canyon Gap Rd
Wimberley TX 78676

Member BBB Online 2005