N E W S Y O U C A N U S E : March '02

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Vol. 4. Issue 3. March, 2002 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

In This Issue…

- What can a cat teach you about marketing? (A cat?)
- How can you make your book an amazon best-seller?

Read this month's new issue of "News You Can Use!" and you'll soon be purring!

My friend who was molested a few months ago just had to be hospitalized. During the time I was gone to help her, I lost some of my e-mail. If you wrote me and I did not reply, your email may have disappeared. Please resend your message. Thanks.

What was the result of last month's survey? Hands down the vote for the next book I should write was "How to Magnetize Yourself to Attract Money." A close second was "Publicity Secrets." Until I write those books, both of those subjects are covered in my new e-book -- "Hypnotic Marketing" -- due out any day now. I'll send you an email when it's available. You'll love it!

* Terri Levine's book, "Work Yourself Happy," became an official amazon.com best-seller on Friday, February 22. She sold around 600 books in less than 12 hours---all online.

How? By simply following the strategy Mike Litman created to make HIS book a #1 best-seller at amazon in January.

In short: Terri created a compelling reason to go buy her book. Like Mike, she gathered about $700 in e-information. Then she issued a letter to her email list saying if you buy just one copy of her book at amazon on 2-22-02, she would give you the e-books for free. I sent the same type of letter to everyone on my email list, too. You probably got it.

Obviously, this simple strategy worked once again.

The lessons here? There are several --

1. Find what works and duplicate it.
2. Overwhelm your customers with so many gifts they can't refuse your main offer.
3. Ask your friends--your email list, if you have one--- to help you achieve your goal.

* What about the ethics of marketing?

After Terri's book reached #3 at amazon, a handful of coaches wrote to her and said they objected to our approach to making her book an amazon best-seller. They felt it was "stuffing the ballot box."

I found that fascinating. While I can see where they are coming from---I was once in that mindset myself---I have come to a few more beneficial conclusions:

For one thing, Terri didn't buy copies of her own book, as many authors have done to promote their books. For example, Wayne Dyer began his career as a best-selling author by buying the entire first printing of his book from his publisher.

Instead, Terri and I sweetened the deal so people would *want* to buy her book, which is just good business. Adding incentives is a proven marketing technique to increase sales, no matter what you are selling

For another thing, every product needs marketing. Even word of mouth marketing won't kick in unless *some* form of marketing starts the fire. When it comes to books, more than 1,000 are published every single week and most of them die within six weeks without any public exposure. (!) Clever marketing can keep those books alive.

Finally, whenever you step in the direction of your dreams, you will find people jealous of your success. At least one of the coaches who complained to Terri about "stuffing the ballot box" admitted that when HIS book came out, he would practice "anything goes" marketing to sell it.

Why? Because he believes in his book. He believes he has a message of value to people.

Well, Terri believes in her book, too.

Mike Litman believes in his.

And I believe in my books.

When you have something that will benefit the world, don't hold back in finding ways to tell them. And don't worry about the occasional complaint about your success.

For every two people who complain, there will be 2,000 who admire you but say nothing.

Don't let the nay-sayers destroy your dreams, or deprive the world of your offerings.

Note: If you've ever wanted to be a coach, or wanted to learn how to use coaching methods in your current work, visit Terri's website.

* You can learn a lot about marketing from homeless cats.

Last month Nerissa and I took two cats she had saved to a pet adoption day at a pet food store in Austin. It was quite a learning experience. The animal rescue team put up two tables near the front of the store. They then sat their cat cages and their cats on those tables. We did the same, not knowing any better.

What happened surprised me.

*Nothing* happened.

People walked in, looked at the cats in and out of their cages, and smiled. They said things like, "Cute!" and "I wonder what this is all about?"

And they walked off.

It became clear that the animal rescue league, and even Nerissa and I, needed something virtually every person in business needs:

A SIGN.

There needed to be a sign on or above those tables saying "Get your cats here!" or some such statement.

There needed to be signs on the cat cages saying "Meet Nona," or "Hi, I'm Chelsea, and I love you!" or "Hi, my name is Regal and I love to watch BayWatch."

Without signs, the public is confused. Without names on the cages, there isn't any personality.

Bad marketing, that.

Nerissa saw the same thing going on that I did. Since she's now in business making unique pet images (at http://www.FreeVideoCoding.com) she decided to have a sign made for the rescue league, print her website address at the bottom of it, and donate it to the group.

Very smart woman.

She also decided to take pictures of all the kitties up for adoption and made a website with their faces and descriptions.

While no cats were adopted the day we were at the event, as a result of Nerissa's website, three cats were adopted immediately after it.

And the rescue team now has a sign for future adoption days.

A sign that also happens to promote Nerissa's website.

And that sign helped two cats get adopted on the next pet adoption day.

Also, by volunteering a web page, Nerissa gets her web address printed in the newspaper every week when the rescue league runs their ad announcing the next pet adoption day.

The message for you?

Be sure your audience knows what you are in the business of doing. You may be assuming that they can look at you and somehow figure it out. But you might be like the cats on display at the pet store: People think you're cute but no one knows you're available.

Tell 'em.

* If you're trying to heal something, consider a "Light-Body" long distance healing by Gloriana Ron Da. My first session with her was remarkable. It smoothed out my emotions. I needed that. But that's not all. The next two days after it were amazing. My energy level shot up and I felt, well, *exhilarated*. I smiled, laughed, and felt bubbly and perky----maybe for the first time in months.

I'm impressed, to say the least. :)

Most people contact her for spiritual growth, fatigue, nervousness, fear, anger, clearing out blockages or issues to move forward, desiring empowerment in their lives, more confidence, chakra clearings, female disorders, cancer, pains - especially neck & back - searching for purpose, grounding, depression, childhood traumas, anxiety, and past life issues and memories.

Interested? Write Gloriana for details: GoldenBlessings@aol.com

* Have you heard about Forbidden Secrets University? These monthly members-only calls, sponsored by David Garfinkel and myself, are STUNNING. Charles Burke in Japan said --

"As you know, there's a 15-hour time difference here in Japan. There aren't many things that'll get me out of bed at 4:30 a.m., but your Forbidden Secrets University series does. You deliver a whale of a package. Thanks for the great, great interviews. This is stuff that'll last."

Joe Sugarman was our guest last month. Joe admitted on the call that he had NEVER discussed what we covered before anywhere in public---ever! It was INCREDIBLE!

And THIS month I'll interview Blair Warren, author of a new book so powerful---even scary---that he is afraid to publish it!

The book is titled "The Forbidden Secrets to Persuasion" and you'll hear all about it March 21 -- IF you are a member of FSU.

For more information on how you can join this elite group, send a blank email to fsu@mailback.com

"How to Get a LOT More Business Without Breaking A Sweat" is a live call about simple things people can do to get business to come TO them. Date: March 26.

See www.coachingedge.com/listen

* LOOK: If you've never heard of the infamous "Mr. X book" on marketing...you can now get it AND all these extra bonuses (but only if you act by March 8th):

1) "Your Secret Wealth" -- 6 Audio Tapes (Nightingale-Conant best-seller) 2) "21 Power Principles of Business Builders Who Get Rich" -- 28 pg. Special Report 3) "You Are Richer Than You Think" (The 19 Elements of Prosperity) -- 2 Audio Tapes

Go here for the complete (and wild) details on "Mr. X" --- http://www.infoproducts.com/mrx-vitale.html

Note: If you ordered the "Mr. X" book within the last week, have no fear: You will receive the above extra bonuses, too. If you have not yet ordered the book, note that the deadline for the book and all the extra freebies ends March 8th.

WORST PUBLICITY STORY CONTEST
WIN A DOUBLE AUDIO CASSETTE TAPE SET (WORTH $49.95)

Send in your most hideous, heinous and horrible publicity stories. Let Susan Harrow know what the situation was, what happened and the resulting disaster. Extra points if you come up with a solution to avoid the horrible happening in the future.

Winner receives 2 audio cassettes titled, "Get on the Fast Track to Fame." There will be only one winner, but the best stories will be reprinted in her newsletter and you'll get credit and your URL listed.

Send your stories to newslettereditor@prsecrets.com with the words "horrible" in the subject line. Clarity and brevity (with enticing juicy details) always a plus! Go for it!

* "Infinite Possibilities: The Art of Living Your Dreams" Riveting. Inspiring. Even miraculous. That's what I feel about these 12 tapes by Mike Dooley. Rarely have I heard such wisdom, such mind-stretching beauty, such practical inspiration and proven advice. This remarkable tape set truly reveals how you can make your own reality, your own fate, and your own luck. If you don't believe me, check out some of the gushing testimonials for these tapes. It's all at http://www.tut.com/auwc.htm Please go see it right now. (And be sure to sign-up for his inspiring daily e-messages.)

* Been laid off---or know someone who was? In an effort to help those affected by the latest layoffs, Comprehensive Coaching U is offering a 50% discount to anyone that received a pink slip in 2001 or 2002 and wants to try coaching on as a career. If students are not completely satisfied with this program, Comprehensive Coaching U will return tuition. For more information about this or related programs, call 1-877-401-6165 or visit them on the web at www.coachinginstruction.com.

* One of my favorite business writers and marketing gurus is Murray Raphel. His "Great BRAIN Robbery" book is one of my all-time favorites. He has a hot new book out now called "Selling Rules: 52 Ways You Can Achieve Sales Success." It's a breezy, fun, and money-making little book. Get it.

Details are at http://www.raphel.com/Books/SellingRules.html

* Drop everything right NOW and get the amazing new e-book "Being the Solution" by Darel Rutherford. Listen to me -- I have rarely seen a book of the power and depth as this one. It has the ability to open a new way of being within you. I've used this method and blown myself away with the immediate results. Whatever you want to change in your life can all be handled with the unforgettable tools in this amazing book. Get it and get it right NOW at - http://hop.clickbank.net/?outrageous/being

TRIVIA: What does "Mundis vult decipi" mean? According to Eugene Ehrlich's book, "Amos, Amas, Amat and More: How to Use Latin to Your Own Advantage and to the Astonishment of Others", the phrase means "There's a sucker born every minute." What!? You mean P.T. Barnum didn't say it? Nope. Some ancient Roman did!

* Want to work less, get paid more and have tons more fun? Learn the proven tips, tricks, techniques and strategies used by the Super "Lazy Achievers" who make big bucks online! See: http://hop.clickbank.net/?outrageous/efbook Note: The headline alone at that site is worth the visit!

* In case you missed it, I set up a new 5-day marketing course online---all free---that you can have by sending a blank email to hypnoticmarketing@getresponse.com

* You can meet me in New Jersey next month and hear me talk about "Spiritual Marketing" live and in person: I'll be speaking at a giant conference April 6 and 7, 2002. Get details on this event at http://www.motherearthexpos.com

* I'll be speaking in New Orleans *this* month, on "Outrageous Marketing for Free Papers." Date is March 14th. If you're in the area, let me know. Write joe@mrfire.com

* Wow! You can see what books are selling great (and which are losing) at this enlightening site: http://www.amazonscan.com/

* Just wanted to remind you that you can have your own free copy of a new e-book packed with advice on making money this year. It's called -- "43 Specific Ways to Make 2002 Your Best, Most Profitable Year Ever." You can get download instructions here: http://make2002great.com/a190.html

* COPYWRITING TIP: You can check the copy in your sales letters, ads, and even your email with this unique Copy Optimizer. Just send a blank e-mail to checklist@mailback.com You'll receive it in seconds.

* Finally, the notion that we could raise $16 million by buying a book of stamps is powerful. As you may be aware, the US Postal Service recently released its new "Fund the Cure" stamp to help fund breast cancer research. The stamp was designed by Ethel Kessler of Bethesda, Maryland.

It is important that we take a stand against this disease that kills and maims so many of our mothers, sisters, friends. Instead of the normal $.34 for a stamp, this one costs $.40. The additional $.06 will go to breast cancer research. A "normal" book costs $6.80. This one is only $8.00. It takes a few minutes in line at the Post Office and means so much.

Until next month, consider…

"Thoughts become things...choose the good ones!" ®

-- Mike Dooley, "Infinite Possibilities" http://www.tut.com/

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
P.O. Box 2924
Wimberley TX 78676

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