N E W S Y O U C A N U S E : September '02

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Vol. 4. Issue 9. September, 2002 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

In This Issue…

   - Where can you find examples of hypnotic writing?
   - What one little mistake will snap people out of a hypnotic trance?
   - What is your "driving question"?
   - How can any book become an Amazon best-seller?

Fasten your seat belt and turn off the phone. Joe Vitale's "News You Can Use!" is here!

"...it's time for everyone to realize all stress is self-induced. No more excuses. It's not possible for any of us to have any stress which we ourselves do not cause."

-- Kurt Wright, "Breaking the Rules" from http://www.amazon.com

Congratulations to Kevin Hogan for making his latest book an Amazon #2 best-seller. Kevin showed the world that we authors and publishers can kick the pants off any Tom Clancy or Stevie King. Way to go, Kevin!

Note: If you want to know how to make *your* book an Amazon best-seller, click here for all the details (And thank you for all the rave reviews and applause for this new e-book. I love it!)

REMINDER: Improve your business with the marketing secrets of Las Vegas casinos! The next Las Vegas marketing tour will be September 21-22 in Vegas, with me and 15 others. If you would like to discover what Vegas knows about marketing, including how to apply Vegas-style psychological principles to your business, consider joining this private tour. The price has been dramatically reduced for you. Get instant free details by sending a blank email to vegasmarketing@getresponse.com Or read them online here http://www.mrfire.com/0096.html

NEW: What are the 7 steps for accessing your intuition? This breakthrough new Special Report shows you how to make money, increase your business, and be successful with the magic of your inner guidance. Truly outstanding. You should visit this site just to see the hypnotic sales letter.

http://QuickPayPro.com/x/qpp.cgi?adminid=1341&id=27116

* Mark your calendar: Mark Joyner and Ted Nicholas' boot camp on becoming a millionaire has been changed to Feb. 7-9, 2003. For complete details, go here -- http://www.roibot.com/mbc.cgi?R620_campaign

* Fact: According to Newsweek magazine, 90% of all spam is sent from a group of under 150 people. You're probably not one of them. Neither am I. But if you were considering doing bulk emails to strangers (known as spamming), you should also know that one spammer admitted she got only 25 responses---after sending out 1,000,000 emails. And naturally, even the 25 responses weren't what she was looking for. Never, ever, spam. Ever. It doesn't work.

* Can you get to Wimberley, Texas October 12th? I and other Texas Hill Country authors will be there for the "Wimberley Roundup: A Book Fair on the Blanco." For more information, please email Linda Bingham at linda@flamewriter.com or contact Regan Brown at regan@wimberley-tx.com

NEW: Comprehensive Coaching U, in partnership with the University of Integrative Learning (UIL), will be offering the first Master's of Coaching Degree from The Coaching College of UIL. You can now get certification based on your life experience. For details contact contact@coachinginstruction.com

LESSON: I read more than the average person. But I don't come across that many books that make me want to shout to the world. Last month, I did.

Terri Levine, who runs www.comprehensivecoachingu.com told me about a book that transformed the way she does her coaching. I wrote down the title and ordered it from Amazon. It's "Breaking the Rules" by Kurt Wright.

The book arrived and I began to read it. I quickly saw this is a book you have to digest. And process. And integrate. It's the kind of book that can truly change a person's life. There are far too few of those.

As I read, passages would leap out and make me stop and think. For example, the opening quote above----

"...it's time for everyone to realize all stress is self-induced. No more excuses. It's not possible for any of us to have any stress which we ourselves do not cause."

---made me reflect on why I get stressed. As I thought about it, I began to realize that my thoughts judged a person or event as bad, and that judgment kicked in my "stress program."

Other passages and questions were equally provocative. At one point in the book I came across the question that the author loves to ask himself and his clients every day:

"What is the best thing that happened to you today?"

Wow! Just asking that question moves you in the direction of a higher, more positive energy. I've begun to ask the question of everyone, every day. I delight in watching people get quiet, reflect, and then tell me about the most wonderful thing that occurred for them that day. Talk about spreading good cheer!

And here's another very chewy passage from the book:

"...Have you ever noticed how easy it is to look back on events that happened a year or more in the past and see the perfection in them? For most of us this is true even for situations which seemed tragic, horrible or even devastating at the time. Now, if it is possible to see the perfection in those things a year later, doesn't it make sense that the perfection must be there in the moment it happens, too?"

The more I read of the book, the more excited I grew. I found the author's site at http://www.cpmpublishing.com/strengths.html I went there, read the samples, and even took his very interesting Strengths Profile quiz.

Two days later the author wrote to me, with a surprising analysis of my strengths. After that, we arranged to speak by phone.

It was a fascinating conversation. Kurt is busy curing himself of Parkinson's Disease. (He wrote his book with the help of voice recognition software.) His mission in life is to help people discover their "driving question." For example:

* Fred Smith's driving question was, "What would the ideal distribution system look like?"

* Bill Gates' driving question was, "What would it take to put a computer on every desktop?"

* And Kurt's own driving question was, "What are we like at our very best?"

Since 1970, Kurt has been working to answer his own driving question. His book is the result of his research.

Concepts such as "Always focus on what's working" (as opposed to focusing on what's not working) prove that you get more of what you focus on.

And the idea that "Everything in life is mirroring how our heads relate to our hearts" is equally stimulating.

The book is subtitled "Removing the Obstacles to Effortless High Performance." When I asked Kurt what the quickest ways are to remove our inner obstacles and get on a roll where high performance is the norm, he said this:

"Two things: First, get free of judging. There is nothing that interferes with being at our best than judging. Second, in every moment, ask 'What is perfect about this?'"

Kurt is a fascinating man. His book is a work of genius. I strongly encourage you to read it. Chapter excerpts are online at http://www.cpmpublishing.com/strengths.html You'll also find his cool Strengths Profile Quiz there, too.

TIP: Proofreading your own writing has to be the most challenging activity in the world. Most books these days have a dozen typos or more. Spell checks are not perfect. And mistakes in your writing will snap people out of any hypnotic trance you managed to get them in. So what can you do so you don't look like a fool later---when you're in print?

Consider hiring Philip Langley and his wife, Nona. They guarantee their proofreading services. Their tag line is a wonderful marketing statement: "Proofreading that's 100% accurate and on time. Every time. Or your money back!"

See http://www.guaranteed-proofreading-services.com or write philip@guaranteed-proofreading-services.com Note: Be sure to say, "Joe Vitale sent me!"

IDEA: You know all those emails you get every day? Yes, the ones that are pitching products and services. What do you do with them?

Instead of deleting them, start studying them. Find out what makes them hold your interest---if they do---or what makes them irritate you. Rewrite them. Learn from them. That's a free education being delivered to you every day.

Start collecting the really good ones, too. Professional copywriters collect letters they like and put them in what is called a "Swipe File." Later, when they have to write a letter of their own, they flip through their files, looking for inspiration.

Why not do the same thing with your email? Start saving the ones you like. Whenever you get an email from me, or anyone else, study it, savor it, and save it. It could help you write hypnotic emails later.

And if you want to invest in one great swipe file, check out this site: http://www.HypnoticWritingSwipeFile.com

AMAZING: I announced several new books last month. By far the one I found from Slovenia is the winner in your eyes. Sales for "The Millionaire Mindset" continue. I'm amazed. I normally write books rather than publish them. But when two Slovenian businessmen showed me the book they sold out overseas in only 15 days, I quickly arranged to be the sole US distributor of it. If you haven't done so, please go here right now: http://www.TheMillionaireMind.net

TIP: Where can you find examples of hypnotic writing virtually five days a week?

Right on the front page of "The Wall Street Journal." The famous weekly newspaper has a middle column that continues to be riveting writing of the human interest variety.

But something even better than their newspaper may be this hand-picked collection of their published stories. Titled "Floating Off the Page," this Wall Street Journal book contains 67 stories (from a pool of 15,000) from the paper's famous column.

The next time you want to read some hypnotic writing to stir your own creative juices, pick up "Floating Off the Page." Get it at bookstores, from Amazon.com, or even from the publisher at http://www.simonsays.com

* At last! My #1 best-selling book, "Spiritual Marketing," is now available in hardcover. Visit http://www.amazon.com or http://www.1stBooks.com/bookview/5655 to order. (There are now 73 5-star reviews of this book at Amazon!)

* I have no idea how the public or I will deal with the emotions and the memory of Sept 11th. Each of us will find our own way of remembering, forgiving, and healing. Some of us will also find ways to pay their respects while increasing their business.

One small airline filled 13,400 seats and got loads of free publicity by giving away free seats on its Sept. 11th flights. You can read the full story here: http://usatoday.com/usatonline/20020808/4343579s.htm

And if you want some new perspectives on the event, consider getting this amazing e-book, which many are saying is a true masterpiece.

Get the details here - http://ebooks.wz.com/spiritual/a190.html

TIP: My friend Brian Brushwood tells me this new fulfillment service is terrific. See www.copernica.com

NEW: Brian is the author of the most unusual coffee table book you'll find: "The Professional's Guide to Fire Eating" is now available at http://www.youcaneatfire.com (Yes, he really does eat fire. I've watched him do it. What a great diet. No fat!)

RESOURCE: Reading hypnotic letters is a great way to learn how to write them.

You can find 20 great direct mail letters from 1942 here: http://www.nmoa.org/Museum/letters/index.htm

NEW: My latest book came out last month. I'm proud of it. Marketing guru Dan Kennedy wrote the introduction. See www.impulseinternetmarketing.com

NEW: How can hypnotic articles get you free publicity? Go see: http://www.HowToWriteHypnoticArticles.com

FREE: A new, free, short e-mail course just came out on how to connect with people to help them while you help yourself. Among other things, you'll learn the secret process used to turn a meeting with employees into an increase of $60,000.00 in sales---in one month. Just send a blank email to connecting@getresponse.com to receive the free course.

NEW: Bob Serling just let me know that he's offering his "Reverse Inventing Teleseminar" once more. It's guaranteed to show you how to create simple products and license them to large corporations for six-figure royalties. Bob sold one of his products for an impressive $6.2 million! His current product, which he's licensing to a leading toy manufacturer, promises to be one of the top products of the coming Christmas season. There are only 8 seats available for this powerful program and I've managed to have Bob hold a few for my subscribers, but they'll go quickly. To get all the details, send an email now to joes.invite@product-lab.com

REMINDER: Have you downloaded my free e-book packed with 92 hypnotic sales letter templates? You can download the PDF e-book, "Hypnotic Sales Letters: 92 Hypnotic Sales Letter Templates," here.

TIP: I've been telling people for almost ten years now not to post anything online that they wouldn't want to see distributed. Why? Because nothing dies on the net. Everything is retrievable. Even those emails you sent and thought are now gone. Everything is stored online.

Want proof? Go to http://www.google.com and do a search on your own name. You'll find posts you long forgot you made. (You'll also find some made about you.)

Want even more proof? Go to the Internet Archive at http://www.archive.org/index.html This new site makes it possible to surf pages stored in the Internet vaults. In other words, if you go there, you can find *old* web pages that you or their creators thought were taken down and trashed.

So what's the tip here? Always watch what you write online. Be sure you wouldn't mind it showing up later. My own suggestion is to "Write in kindness." That way you'll most likely only post messages you'll later be proud of.

HOLIDAY ALERT: Yes, the holidays are coming. You better start thinking about what books of mine to buy for all your friends. :) But seriously: If you are looking for the perfect gift for yourself -- or any pet lover -- look no further than this truly fun site: http://www.FreeVideoCoding.com

You'll also find three interviews with Dr. Paul Hartunian about his National Dog Foster Network, a 5 year goal of both Paul and Mary Cody. You'll also find free e-cards you can send to friends, as well as lively information about Nerissa's "unique photos." Again, see http://www.FreeVideoCoding.com

QUIZ: Do you know what it takes to experience long-lasting success? Do you know what spirituality has to do with success? Take this quick 20-question quiz to see if you know all there is to know. Then get the new book "The Spirituality of Success" by Vincent Roazzi. It will tell you how to get rich with integrity. See http://www.spiritualityofsuccess.com

FREE: You can receive a truly wonderful 20-day free e-course on how to attract more luck into your life by sending a blank email to 20day112@sizzlingedge.com I love this course by my friend Charles Burke in sunny Japan! It's called: "BEYOND LUCK - The 20-Day Boot Camp in Building Success & Good Fortune."

COMING SOON: "Confessions of Shameless Internet Promoters" is a new book of thrilling and inspiring true stories by "shameless" net promoters (including me). Order your copy in advance from http://www.ConfessionsofShameless.com

LAST MINUTE NEWS: "Find It Online" is an astonishing complete guide to doing online research. This 547-page book is staggering in size, scope, and detail. The third edition---fully revised---hit the streets last month. Use it to find websites to do business, get media contacts, uncover your own past, investigate friends and foes, locate graphics, information, people, etc., etc., etc., etc. An overwhelming but priceless resource. Get details at http://www.brbpub.com or of course at http://www.amazon.com

NEW: What's the most powerful way for you to promote a new product? The answer is in this new e-book by me and Larry Dotson. Get all the details here: http://www.howtowritehypnoticendorsements.com

* Cookbook author? Burgundy L. Olivier, author of the famous "I LOVE SPINACH" cookbook www.ilovespinach.com wants to hear from cookbook authors, whether they be professional chefs, restaurant owners, civic groups, church organizations or somebody's grandmother. She is looking for stories about their best marketing ideas as well as those that failed, and why. Contact Burgundy at: email@ilovespinach.com

REMINDER: I absolutely LOVE the daily emails I get from Mike Dooley. They are a rush. They get me pumped, excited, inspired. And they come every day! You MUST get them, too! "Thoughts become things... choose the good ones!" (tm) See http://www.tut.com

* Finally, there are many new articles at my main website. One is titled, "How to Discover If Your E-Book Idea Will Sell --- Before You Actually Write It, or, The 26 Subjects That Will *Always* Sell." Yet another is titled, "Energy Marketing: An Unusual New Way to Attract New Clients." And a brand new one is "Confessions of an Internet Whore, or, How Often Should You E-mail Your List?" Just visit http://www.mrfire.com and poke around. You'll even find new humor there, too. Go see! :)

"Try this: For the next 30 days, don't do anything for anyone without charging for it. When you are asked to give someone a lift to the station, tell them it will cost $10. If they ask why, tell them 'This week I feel good about myself. This week I'm learning to empower myself, $10.' And, if they argue, make it $20. When you feel OK about charging people, then you can do things for nothing and play the nice guy...Otherwise the world tows you around by the nose."

-- Stuart Wilde, "The Secrets of Life" http://www.stuartwilde.com

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
121 Canyon Gap Rd
Wimberley TX 78676

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