N E W S Y O U C A N U S E : January '03

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Vol. 5. Issue 1. January, 2003 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

In This Issue…

   - What makes a website hypnotic?
   - Where is the proof that Hypnotic Marketing works?
   - How can you easily learn to think like a genius?
   - What are the 5 overlooked areas of marketing?
   - How can you easily create Hypnotic Selling Stories?
   - What is "Project Phineas"?

You'll find all the answers in this first newsletter of the new year by yours truly, Joe Vitale. And here we go!

Before you leap into this month's incredible new issue of "News You Can Use!", I want to announce the opening of The Hypnotic Marketing Institute at http://www.HypnoticMarketingInstitute.com

Thanks to my friends Jo Han in Singapore, Scott Lewis in Vegas, and Larry Dotson in Ohio, we now have a fully up and running resource for you to learn the ins and out of Hypnotic Marketing.

To begin, you are welcome to go there and download your own free copy of "The Proof" --- An entire 144-page PDF e-book packed with case stories, endorsements, stories, insights, tips, special reports, and much more--- all designed to prove without question that Hypnotic Marketing can work for anyone who implements it.

Again, just go to http://www.HypnoticMarketingInstitute.com The PDF e-book is, of course, yours at no charge. Feel free to tell others about it, too.

And now to this month's hot news and cool views!

NEW: "Hypnotic Marketing Revealed!" is an in-depth interview of my ideas about marketing, websites and publicity, conducted by Audri Lanford. This beautiful interview is now a one-of-a-kind e-book. Click here for further details.

NEW: "HYPNOTIC SELLING STORIES" was finally released the other day. I'm very proud of it. It answers such questions as --

* What is the hidden message in your story?
* How can having a fight help you be hypnotic?
* What's the easiest way to craft hypnotic stories?
* What are 38 ways to make your stories hypnotic?
* How can stories do your selling without even trying?
* What are 58 formulas for creating Hypnotic Selling Stories?
* What did 14 early reviewers say about this new e-book?

Go get it at http://www.hypnoticsellingstories.com (Ignore the sales letter there. I didn't write it. Just click order. Your satisfaction is totally guaranteed for 60 days.)

Also: See a "Hypnotic Selling Story" in action here: http://Mind.HypnoticMarketer.com You'll love the product -- powerful, powerful stuff!

TIP: People love to laugh. That's obvious. But what may not be obvious is how you can spice up your sales copy with a little humor here and there. Click here for details.

CONGRATS: George Stavrou made his e-book, "How YOU Can Sculpt A Leaner, Healthier Body In 12 Weeks: A Guide For Beginners" the first E-book in history to hit #1 at Amazon on December 21st.

How did it do it?

He simply used the same formula I, Kevin Hogan, Mark Joyner, Mike Litman, Peggy McColl, and many others have used to make their books best-sellers.

It doesn't matter if you have a mailing list and, in George's case, it doesn't matter if you have a "real book", either. The formula works for anyone smart enough to think it through, plan it out, and make it happen.

Get complete details here.

RESOURCE: Where do you send your news releases?

The Gebbie Press "All-In-One Media Directory" lists over 22,000 US Daily and Weekly newspapers, Radio and TV stations and Trade and Consumer magazines. It's available in print, on data-only disks for import into your own software or as PR Pro CD software, which sends email, faxes and makes mailing labels.

For details see http://www.gebbieinc.com

* Collector's Item: Long before I recorded my best-selling audiotape package for Nightingale-Conant, "The Power of Outrageous Marketing," I sold a home-made marketing package called "Project Phineas."

Phineas consisted of books (most now out of print), audiotapes, special reports, video, manual, and more.

I sold the privately printed package for $500. People still ask for that now infamous rare package of "Early Joe." Until last month, even I didn't have the Phineas set.

Well, I've found two sets. They are owned by Richard Hatch of H&R Magic Books in Houston. He's willing to sell them, but for the right price.

A sales letter for Phineas is at http://www.mrfire.com/0002.html But remember, I don't have the set anymore. Richard does. Write him and see if he will sell one of them to you.

Richard is at richard@magicbookshop.com

At this point, those early sets are collector's items!

Reminder: You can still get my best-selling program from Nightingale-Conant, "The Power of Outrageous Marketing," on either CDs or cassettes. Get details right here: http://tinyurl.com/3smy

LESSON: What makes a website hypnotic?

The site at http://tinyurl.com/3t14 just fascinates me. When I ask myself why I keep looking at it, the answer is it seems real. It looks and reads as truth.

In this age of high skepticism, trustworthiness is priceless.

But what makes the site sincere?

What creates that trust?

I think all the actual photos do it.

Those are real people.

Those aren't glamour shots, either.

And the case stories sound real. There are real numbers with concrete facts, too.

In short, the extra details create conviction which helps close the sale.

So, is your website hypnotic?

Ask yourself --

"Where I have testimonials on my site, can I also get permission to use the endorsers' pictures, too?"

"Where I state benefits, have I included real numbers, real facts, real sources and real evidence?"

"Where can my site be improved with added statements, all true, to help convey how real my business is?"

Visit http://tinyurl.com/3t14 and see for yourself just how hypnotic a site can be.

NEW: You can now create your very own subliminal messages right on your own PC by using the methods in this great new e-book. This is the FIRST step-by-step instruction manual on the internet that shows you how to make your own custom subliminal message audio cassettes and custom subliminal message audio CDs from your own computer. You can do some amazing things with this! See http://tinyurl.com/3t19

TIP: Most people hate to see long urls. If they have to re-type it, forget it. They won't. If you put the long url in a newsletter, it may show up broken, looking like two links on a user's screen, and not work when they click on it. What are you going to do?

Relax. I have good news. You can make a really long url really, really short by going to http://www.tinyurl.com

I love the site. It's quick. It takes a url of any length and reduces it to a handful of letters. And when people click on the new, shorter url, the link pops up fast. There aren't any frustrating delays as with other link-shortening tools. Best of all, the service is free.

Check it out. See http://www.tinyurl.com

RESOURCE: You can now learn about the "seed money" principle of making money by giving money at this new site: http://www.seedmoneyinaction.org Also, if you have questions about the seed money principle, after you buy and read the book, you can write the authors at authors@seedmoneyinaction.org

* Consider: In case you don't believe giving can lead to getting, consider this from my friend Richard Webster:

"Two years ago, I launched the Richard Webster Popular Fiction Award. I give $5000 to the author of the best unpublished popular novel each year. Everyone told me I was crazy to do it, but it's been giving me enormous pleasure, and interestingly enough, my income has skyrocketed since I started it. As you know, these things work!" -- Richard Webster, www.richardwebster.co.nz

And consider this from Tony Ostian, a reader of this newsletter --

"The chap that won $315 million in the powerball lottery last week...said on national TV that he doesn't consider himself lucky because prior to winning the lottery he would always tithe about 10% of his earnings to the church...and it would always come back to him ten fold."

And if you still have trouble believing giving can help you, see my article, "The Greatest Money-Making Secret in History" at http://www.mrfire.com/hypnotic-articles.html

RESOURCE: If you're thinking of self-publishing, see this new book covering just about everything you need to know: http://tinyurl.com/3t1b

NEW: "Fool-Proof Marketing: 15 Winning Methods for Selling Any Product or Service in Any Economy" is the first -- and only book -- my friend Bob Bly has written specifically to help you market your product or service during a recession, soft economy, industry decline, or slow period for your business. If business is slow for you right now, or you're worried about the market for your product or service in the near-term, you'll love Bob's "Fool-Proof Marketing."

Get it at your local book store or from www.amazon.com

RESOURCE: Meditation and guided imagery tapes and CD's are popular and very helpful. One of the best is by my friend, Joan Marie. See www.joanmariewhelan.com

LESSON: What are 5 areas in marketing most people overlook?

1. Not marketing enough is the most overlooked area. Most businesses only do one form of marketing, unique to them. But "one" is a recipe for disaster. They should do everything they can think of, from direct mail, to radio and TV ads, to speaking, writing, networking, Internet-ing, etc.

2. Not cross-promoting is another overlooked area. Every business, no matter what it is, can create alliances with other businesses that serve the came market. That doesn't mean bond with your competitors. That means ask yourself what other businesses serve the same prospects you do. Then join with them to mutually help each other.

3. Not having a unique selling proposition is a major overlooked area. Any business that wants to stay in business has to differentiate themselves from the crowd. What is unique about your business? State it in one line to create a unique selling statement that works for you.

4. Not working with the media is another overlooked area. The media is starving for stories. Feed them what they want. Just don't send them ads, send them news. Look in your business and find the stories others might want to know about. I've seen businesses get rich and famous from a single well-placed news story. Help the media and they'll help you.

5. Not delegating is another overlooked area. Businesses that fail are run by people who try to do it all. They read one book on copywriting and then try to write a sales letter. They read one book on accounting and try to balance their books. Know what you are good at and do it. Know what you are not good at and get others to do it. This is marketing that get results.

RESOURCE: Do your thoughts affect your business?

You bet. Want proof? Download this free e-book from my friend Jason Mangrum at this new site http://tinyurl.com/3t1d and see for yourself. Again, the e-book is free to my readers.

REMINDER: Have you downloaded my free e-book packed with 92 hypnotic sales letter templates? You can download the PDF e-book, "Hypnotic Sales Letters: 92 Hypnotic Sales Letter Templates," from either here or from here

http://www.ldpublishing.com (Yes, it's entirely free.)

NEW: I am available to do Spiritual Mind Treatments for you or anyone you care about. (I am a certified practitioner.) Tell me who to focus on---their name, and your intention for them---and I'll do a treatment for them. I specialize in helping with your prosperity, and can do treatments on your business. The fee is $70. You can pay with check, credit card, or via PayPal. My email is jgvitale@ix.netcom.com

Note: If you don't know what a Spiritual Mind Treatment is, or if you want help in defining what you want and then in doing your own Treatment to realize it, visit the wonderful free resource here http://www.wmop.org/workout.htm If you still have questions, write either me or my assistant, rebeccasteiner329@hotmail.com

TIP: I am a big fan of Darel Rutherford's amazing book, "Being the Solution." You can now download the first four chapters of it, at no charge, here: http://tinyurl.com/3ta9

RESOURCE: Subscribe to Paul Hartunian's free ezine - "Million Dollar Publicity Tactics" - and learn how to get free publicity on radio and TV, in newspapers and magazines, anywhere in the world. Go to: http://www.Hartunian.com/ezine

QUESTION: Someone wrote me and asked how the average person prefers to read e-books: Online or printed out?

My answer is, of course, it depends.

I find myself reading short works online, but longer works printed out.

I have no problem with short articles and emails on my screen. But full-length books---100 pages or more---make me weary to read online. I prefer to print them and read them wherever I like. I'm guessing most people do the same.

When I want to print something out but don't want to wear out my printer, I send the file by email to http://www.kinkos.com They will print, bind, and even deliver the e-book to me. It's simply another way to be efficient.

UNUSUAL SITE OF THE MONTH: http://www.foodfitnessbyphone.com

TIP: E-mail filters are becoming the Gestapo of the Internet.

Very innocent emails and e-zines are being blocked by filters that mindlessly reject anything containing the wrong words or phrases in them. There is little you can do about this (that I'm aware of right now) except to delete the known trigger words from your outgoing email.

For a list of filter triggers, see http://tinyurl.com/3ysn

RESOURCE: There are only one or two newsletters that I eagerly look forward to reading each week. One of them is for copywriters but anyone who thinks should get it. It's written by Jack Forde. Each week he surprises me with clear writing, great ideas, useful tips, stimulating thoughts, and a twinkle of humor. It's free for the asking at http://www.jackforde.com/

* Finally, how can you learn to think like a genius?

Easy. Get a copy of the truly fascinating book called "MegaCreativity" by Andrei Aleinikov. His five steps for learning to think like a genius are remarkable. I read this book with a smile on my face and lights going off in my brain.

If you've ever wondered how some people see things differently than others---how some people see opportunities where others see just what is before them, for example--- get this book. It will help teach you how to stretch your mind, awaken new parts of your brain, create startling connections, and much more.

You'll also love the stories the author tells, such as the one about the book that was written in 4 minutes and 45 seconds, and published only 48 hours later. (!)

How did it happen?

By thinking creatively, of course.

Since discovering the book, I have written to the author and learned his book is only 20 days old. You'll be one of the first to get it, use it, and dazzle yourself with it.

Get "MegaCreativity" at your local book store or online from http://www.amazon.com

Until next month, consider...

"If you can imagine the change without it seeming strange, then the change will exchange with the present."

Sidney Friedman, "Mind Dynamics" audioprogram
Get complete details here: http://tinyurl.com/3smr

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
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Wimberley TX 78676

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