N E W S Y O U C A N U S E : June '03

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Vol. 5. Issue 6. June, 2003 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

In This Issue…

   - What major event will happen on June 4th?
   - What's brand new about "Spiritual Marketing"?
   - How can you hear a sample of my new tapes for freee?
   - What are insider tips for getting freee publicity?
   - What really works when trying to sell by e-mail?
   - What happened when I hypnotized Mark Joyner?
   - What is on P.T. Barnum's gravesite marker?

Keep reading to find out. But first --

Reach over, grab a pen and put a big fat circle around June 4 on your calendar. Put a star beside it, too. And underline it.

On June 4th I am going to send you one of the most a-mazing e-mails you've ever received from me.

All I ask is that you get up early on June 4th and look for that special e-mail from me.

That's all I'm going to say about it.

Now go circle June 4th.

One more thing: You'll find several mis-spelled words in this newsletter. That's intentional. I'm trying to escape the sp^am filters. If you're able to read this, maybe I succeeded.

Now, onwards and upwards. - Joe :)

What really works when trying to sell by e-mail?

I've been online over ten years now. I wrote one of the first books on Internet marketing back in 1995. While I started as an Internet skeptic, I now make 95% of my income from e-mail alone. I've used e-mail to sell well over one million dollars in e-books in the last 3 years. It also helps me pay for two houses, two cars, a luxury lifestyle and make contributions to worthy causes, too. I've also used e-mail to --

-- make $175,000 in one year teaching e-classes, -- drive one of my books to the number one best-seller spot at Amazon, -- sell high-ticket, membership-only teleconferences, -- raise $50,000 in one day for e-consulting, -- make $2,000 in less than 12 hours selling an e-book I didn't write, -- make one man a millionaire (with just one e-mail), -- and find the love of my life.

So, what have I learned from how to sell by e-mail?

1. Long copy sells. Anything sold with a short letter is either not going to sell or is going to lead people to a longer letter on a website.

2. Subject lines that are personal, curious or newsworthy work better than ones that convey a sales message. "From Joe" will get more people opening my email than "New software erases wrinkles while you sleep." (Well, THAT latter headline might work, but I just made it up.)

3. Margin width is more important than paragraph length. I keep my messages to 60 characters a line max. People are reading e-mail on their phones and palmtops. The e-mail needs to be visibly attractive on all screens to get read.

4. Freebies increase sales. The more people can get for freee when they take the main offer, the more they'll spend. Since the Internet began as a freee service, most users have a "gift culture" mentality hardwired into them. They expect freebies. It's the old "psychology of the second interest" working triple time online.

5. Text rules. HTML in e-mail doesn't work. The vast majority of users prefer their e-mail in text-only format.

6. Repetition works. Repeating the main offer in the e-mail gets more sales. Far more people skim e-mail than read it word for word. Repeating key points assures the skimmers will get the message.

7. Testimonials sell. I've sent out e-mail that was entirely made up of endorsements. Real people conveying their own benefits encourages real people to part with their money. An example is at http://www.mrfire.com/hypnostories.html

8. Hidden selling works better than direct selling. Due to all the spam filters and the amount of spam, period, direct selling in e-mail will often be impotent compared to an e-mail containing a story or "teaching tale" that does a soft sell. This is where Hypnotic Writing comes in handy. Click here to see an example.

9. Unusual openings work better than headlines. I'd rather start an e-mail with a story already in progress than with a traditional hard-hitting headline. I may weave a headline into the body copy later, after I've fully engaged the reader, but not right up front. Headline openings tend to turn off readers. Click here to see an example.

I struggled to come up with one more point so I could have a "10 tips" article for you. But the truth is, no one knows for sure what will work online, and I'm still learning, too.

So I'll let *you* supply the missing last insight.

Remember: Circle June 4 on your calendar

RESOURCE: You can now learn all of the following ---

+ The six immutable laws of direct marketing online - not to be broken, ever.

+ How to find and convince others to trade links with you, even if their site is many times more successful than yours, and the best kind of link and where to have it placed for maximum impact.

+ How to create a powerful and effective banner freee and have it shown for you across the Internet, again freee, limitless #'s of times.

+ How to use opt-in e-mail marketing and send your message to a highly targeted and responsive list - without spamming.

+ How to use sponsorship advertising in popular, targeted newsletters (e-zines) to get your message to the right prospect - everytime. And even this method can be done freee.

+ Where and how to get a freee merchant account set up for you. Start accepting credit card sales today.

+ How to (and why) you must set up your own 2-tier affiliate program.

-- and you can learn all of the above for freee.

Just visit http://FreeMarketingInfo.biz/r/jvt

RESOURCE: How can you get freee publicity for you or your business?

Easy. Just sign up for Dr. Paul Hartunian's freee newsletter at http://www.Hartunian.com/ezine

This man is famous for grabbing international publicity in creative ways. His newsletter is packed with ideas, tips, resources and more. He was the first to tell me about the $41 hamburger, for example. And he's been a mentor to me for decades. I strongly urge you to sign up. It's freee.

It's called "Million Dollar Publicity Tactics: Learn how to get FREEE PUBLICITY on radio and TV, in newspapers and magazines -- anywhere in the world." See http://www.Hartunian.com/ezine

NEW: Marcia Yudkin writes some fantastic material on how to market yourself online or off, with a heavy emphasis on how to get freee publicity. Here are two reports of hers that I love:

* "132 Ways to Get Freee Publicity" has been my secret resource for coming up with publicity ideas for two decades. It's now available online. I LOVE this report. Check it out at: http://www.yudkin.com/powerpr.htm

* "Powerful, Painless Online PR" will show you how to get publicity for you or your business online. Go see http://www.yudkin.com/powerpr.htm

Also, be sure to take her simple quiz at http://www.yudkin.com/powerpr.htm

HEADS UP: I found a few more copies of the famous "Robert Collier Letter Book," all in hardcover. They are $50 postage paid in the USA (add $25 for foreign orders). You can pay via http://www.PayPal.com to jgvitale@ix.netcom.com or you can send a check to Hypnotic Marketing, Inc.121 Canyon Gap Rd, Wimberley, TX 78676-6314. You can also pay with credit cards: FAX (512) 847-0529. This is THE best book EVER on copywriting. It is legendary.

REMINDER: I'll be speaking on "Hypnotic Writing" at the world's largest hypnosis convention this August in New Hampshire. Here's your chance to learn about hypnosis and much more. See http://www.ngh.net/

TIP: How do you create e-books in PDF format? See http://www.adobe.com/epaper/ebooks/main.html

Remember: Circle June 4 on your calendar

RESOURCE: I discovered one of the best sites about P.T. Barnum EVER. I'm truly astonished by what I found at this incredible link. For example:

- His obituary from The New York Times,

- His rare book, "Humbugs of the World,"

- His voice recording (yes, his actual voice)

- His ads (VERY rare)

- And even photos of his gravesite marker.

So if you want to know more about one of the greatest marketers of all time, you can do no better than visit http://www.ptbarnum.org/ptlinks.html

SURVEY RESULTS: Thank you for taking my survey at Survey Monkey. The results helped us choose "Hypnotic Writing Wizard" for the name of our software. Again, thank you. Neither my programmer or I would have guessed that name would be the winnner -- especially since that name wasn't on the ballot. (Several people wrote it in as a suggestion.) Long live surveys.

NEW: Ten years ago I sold a program called Thoughtline. It was designed to help people write faster. It worked, too. I sold lots of them. The only problem was, it was a DOS program. It went out of print as DOS got buried. The good news is the Windows version of that famous program is now up and running. Get the details at - www.projectkickstart.com/html/writeez.htm

AT LAST: I'm delighted and relieved to announce that after two years of ups and downs, the audiotape version of my #1 best-seller, "Spiritual Marketing," is now available.

This 6-tape set in a beautiful album contains the entire book read by me, an introduction read by Bob Proctor, three interviews with me on spirituality and copywriting, new material by me and a powerful "Manifestation Meditation." Here are the tape titles:

Tape #1. Miracles Never Stop (with an intro by Bob Proctor) A: How I Created Spiritual Marketing. B: Step One and Step Two of the Magic Formula

Tape #2: How to Easily Attract Your Intentions A: Step Three: Get Clear of Limiting Beliefs B: Step Three (continued)

Tape #3: The Secret to Making Your Dreams Come True A: Step Four: How Emotion activates your intentions B: Step Five: Let go to achieve the impossible

Tape #4: How to Write Sales Letters with Spirit A: Yanik Silver interviews Joe about copywriting B: Interview: (continued)

Tape #5: How to Create Lucky Breaks for Yourself A: Charles Burke interviews Joe about luck B: Interview (continued)

Tape #6: How to Have Wealth Beyond Reason A: Bob Dole interviews Joe about attracting wealth B: Manifestation Meditation: Imagine the Impossible

Tom Parish just now created a freee 8-minute sample of the tapeset that you can listen to at - http://soundsinmind.com/spiritual-marketing-montage.htm

You'll love the set. The whole package sells for $125. BUT order this month (June '03) and you can have it for only $79 postage paid in the US. (Add $25 for foreign orders.)

You can pay via PayPal to jgvitale@ix.netcom.com or you can send a check to Hypnotic Marketing, Inc., 121 Canyon Gap Rd, Wimberley, TX 78676-6314. You can also pay with a credit card. Just FAX (512) 847-0529.

Supplies are limited. Grab a set for a friennd when you get one for you. Two sets are only $150 postage paid if bought at the same time during the month of June '03. After that, two sets will cost $250. Why not order two sets right now at the special price?

Note: If you're interested in selling this audiotape package, just let me know. Write tapes@mrfire.com and someone from my office will reply ASAP.

REMINDER: If you missed the unusual call the other night where I hypnotized Mark Joyner live, you can grab it here http://www.mrfire.com/joyneraudio.html I'm now being called the world's first Hypnotic Pitchman. :)

COOL SITE: All I can say is go visit this site -- http://www.1shoppingcart.com/app/aftrack.asp?afid=82901

* Finally, the best book I read this past month is also on how to get freee publicity --- only this one was written by a TV journalist and reveals the *inside* secrets of getting the media to cover your story.

Jeff Crilley is an Emmy award winnning reporter in the Dallas area. He's written a thin but insightful book on how you can get the news to come to you in "Freee Publicity." He covers how to come up with ideas, how to write a killer press release, how to keep reporters coming back for more, and so on.

You can get Jeff's book at either www.Amazon.com or direct from him at http://www.jeffcrilley.com

Until next month, consider…

"To me there is no picture so beautiful as smiling, bright-eyed, happy children; no music so sweet as their clear and ringing laughter. That I have had power to provide innocent amusement for the little ones, to create such pictures, to evoke such music, is my proudest reflection."

-- P.T. Barnum, quoted in his obituary, April 7, 1891 http://www.nytimes.com/learning/general/onthisday/bday/0705.html

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
P.O. Box 2924
Wimberley TX 78676

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