N E W S Y O U C A N U S E : May '03

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Vol. 5. Issue 5. May, 2003 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

In This Issue…

   - Has the Internet "stalled"?
   - How can "reverse shop-lifting" help your sales?
   - What are the seven characteristics of Hypnotic Writing?
   - How can you easily add audio to your website?
   - What legendary "hypnotic writing" book is back in print?
   - How can you make money when nothing seems to work?

It's all revealed in this issue of "News You Can Use!"

It's been a busy month. I have two new books being published, a new audio tape set coming out, a new online audio program being released, I just announced the world's first e-bootcamp in Hypnotic Marketing, and I just received my doctorate degree.

I'm excited and can't wait to tell you all about them --- but I won't just yet. As you should know by now, curiosity is a powerful tool. Enjoy this month's news and mark your calendar for June 4th. Why? You'll find out next month! - Joe :)

AT LAST: The most famous copywriting book in history is finally back in print. I'm talking about the legendary "Robert Collier Letter Book" by the world's first hypnotic writer: Robert Collier. This book changed my life. Anyone interested in writing, copywriting, marketing or selling should be required to read this book.

This is a complete reprint of the book first published in 1934. This is not just "10 or 15 of the best sales letters ever written" that you can find elsewhere on the internet for $10 to $50. This is 466 pages including all the essentials of how to write the kind of sales letters you need for any situation, how to motivate buyers, how to take the guess work out of advertising, and how to keep customers satisfied and coming back for more.

I have some copies in *hardcover* in stock. They are $50 postage paid in the USA (add $25 for foreign orders). You can pay via PayPal to jgvitale@ix.netcom.com or you can send a check to Hypnotic Marketing, Inc., 121 Canyon Gap Rd, Wimberley, TX 78676-6314. You can also pay with credit cards. Just contact me at jgvitale@ix.netcom.com

Order during the month of May and I'll give you a surprise mystery gift that no one else has -- yet!

TIP: Add audio to your website to personalize your sales message and add more selling power to your site.

How? Easy. Visit this site to get the whole scoop. All you do is pay one dollar, add one line of HTML to your site, and the rest is a snap. You MUST check this out at: http://instantaudio.com/30daysOneDollar

If you don't regard this news as a useful tip, and this deal as the best one of the month, then what are you on this list for?

I'm so excited about this new service that I instantly put a voice greeting by me on one of my main sites. Hear it at http://www.HypnoticMarketingInstitute.com

And then go sign up to make your own voice recordings at http://instantaudio.com/30daysOneDollar

LESSON: Ever since my first e-book, "Hypnotic Writing" hit the Internet three years ago, people have been asking me to further elaborate on the subject. To answer those requests, here are the seven characteristics of Hypnotic Writing.

1. Personal.

Hypnotic Writing speaks to YOU. You'll find words such as ' you,' 'me,' 'I,' 'yours,' etc. All of this makes you feel like the writing is speaking to you personally. In fact, it is. The more personal, the more hypnotic.

2. Active.

Hypnotic Writing is active. You'll find lots of verbs. You'll find little passive writing. It's the difference between saying, "The writing was hypnotic" and saying, "Joe Vitale weaves hypnotic writing." The first is passive, the latter is active.

3. Emotional.

Hypnotic Writing taps your emotions. You may find it doing so in a story format, or in a direct narrative. Either way, the writing will pull at your heart strings. One of my most famous letters began, "I was nearly in tears..." That line engaged the emotions of readers. You had to read the letter to discover what the tears were for.

4. Sensual.

Hypnotic Writing involves your senses. You'll find descriptions of feeling, tasting, seeing, smelling, hearing. All of this will help you become involved with the writing, and therefore susceptible to what it commands.

5. Commanding

Hypnotic Writing will command you to do something. You may not always detect the command as it may be embedded. But there will always be one. Ask yourself, "What do I want to do after reading this?" What you do next may be a result of the hypnotic command.

6. Curious

Hypnotic Writing plays on your curiosity. You may find it beginning a story---but not ending it until the end of the article. You may find it promising to tell you how to do something (like write hypnotically)--- but it will only give you limited details, thereby urging you to order the book it said contains more information.

7. Hidden.

Hypnotic Writing is hidden. You won't find any obvious clues that signal "Warning: Hypnotic Writing" at work. The writing will instead be smooth and personal, and the hypnotic aspect will sneak in below conscious awareness. You'll usually read hypnotic writing and forget all about time, because the writing kept you so focused you forgot everything else.

Obviously, there is much more to Hypnotic Writing than those 7 characteristics. But if you're looking for a primer, you just read it. Just being aware of these 7 ideas ought to help you move in the direction of creating more irresistible writing.

For more details on Hypnotic Writing, go see http://www.AdvancedHypnoticWriting.com

RESOURCE: Last month alone I must have received two dozen emails from people all asking the same thing:

"How can I make money online when nothing I do seems to work and I'm now broke?"

Whew. How do you answer a question like that?

I could list my books, and the books of colleagues. But the truth is, when people are desperate and only want ONE book, what do I tell them?

And then one day I heard from a teenager out of Singapore who boldly wrote the Internet gurus, asked them for their advice on how to make money online in just 30 days when you're broke and new, and compiled all the answers into a brand new and highly engaging resource.

This work is wonderful. Thirty different gurus map out a 30-day strategy to make money on the Internet. (Yes, I'm one of them.) So if you're looking for a way to make a living online, here's a road-map (actually, 30 road-maps) for you to study.

See http://hop.clickbank.net/?outrageous/joekumar

I realize making money online or off seems like a task you can't achieve right now, but take heart: People are learning, doing and profiting every day.

You can, too.

FREE: You can now read a nifty Special Report on how to achieve your goals through "Reverse Engineering." See it at http://www.themillionairemind.net/reverse.pdf

TIP: Has the Internet stalled? According to a survey released last month, forty-two percent of Americans still don't use the Internet and the majority of them do not believe they ever will.

What this means to me is a reminder to not put all your marketing efforts online. A vast population---your potential customers---aren't online and may never go online.

You can still make a fortune with integrated marketing: Market online AND off.

TIP: One of the most fascinating books I read last month was, "Your Body Is Talking: Are You Listening?" It's a riveting account of how the mind can heal the body, written by Art Martin, who has helped thousands of people heal some "impossible" things over the last 25 years.

I searched, found an email for the author, and wrote him. He sent me the following, which I thought was a clever way to get bookstores to carry books:

"I have been doing reverse shop lifting for about 6 months. It seems to work well to get book stores to stock the books. This one in Phoenix was quite satisfying. I put two books in the alternative medicine section. The following week I received a call from a lady that had bought one of the books and went back with a friend to get the other one. It was gone so she asked the store if they had any more copies. They said they could get them in next week. She came back next week and there were ten copies on the shelf. A $7.40 investment resulted in a 10 book order. This is how I was able to get Barnes & Noble to stock my books as a regular stock book. The books are showing up all over cities that I have not been in..The orders have not been big but it is getting my book out there."

Actually, a friend of mine said I talked about "reverse shoplifting" over seven years ago. I just don't remember. Anyway, it's another "outrageous" tool of marketing. You can get Art Martin's book at http://www.amazon.com

NOTE: I want to hear from people in the Austin or San Antonio area who are facing health challenges. I am bringing Art Martin to this area May 15 - 19. Since Art's success rate is over 85%, and he has handled some "incurable" cases, this may be the opportunity of a lifetime. Again, if you're near Austin or San Antonio, write me at healing@mrfire.com

RESOURCE: You can get a great complimentary report on link popularity at http://www.linkingmatters.com

NEW: A fantastic tool to help you create joint ventures fast and easy is from my friend Jason Mangrum. If you are serious about making a living from your home, from your computer, with only email, then this is the ticket for you.

Go see http://www.instantmarketingmiracle.com

NEW: How can you end cold calling forever? Get the details in this great sales letter at this brand new website: http://hop.clickbank.net/?outrageous/brianm

NEW: Last year Taron Puri sent me a copy of his CD on relaxing and healing your body from the inside out. It has helped me enormously. And when my ex was in a near-fatal car accident, it helped her recover, as well. You can find details at http://www.energyinmotion.org

* Special Report: One of the readers of this newsletter, Joe Trevison, donated this inspiring report to you. I read it and loved it. Very unusual. You're sure to learn something. http://www.somuch.com/renegade/ebooks/Kaiser.PDF

RESOURCE: If you want to know how to create an autoresponder series that works for you, send a blank email to: marketingautorespondertips@4webresults.com

RESOURCE: Nerissa finally found a web designer she likes. Introducing Donut Productions: Your solution for all of your website needs. Receive 2 months of free maintenance and updates after the construction of your new website. Their incredibly low rates are sure to fit your budget. See http://www.donutproductions.com

REMINDER: I'll be speaking on "Hypnotic Writing" at the world's largest hypnosis convention this August in New Hampshire. Here's your chance to learn about hypnosis and much more. For details see http://www.ngh.net/

IDEA: If you're looking for a product to sell, go see www.DeadSoftware.com. It will reveal "Secrets to Cashing In On Dead Software" or, How to Make a Fortune Resurrecting Other People's Dead, Lifeless Software Projects. (!) Check it out!

Finally, hang up the phone and stop scheduling meetings - 80 percent of businesspeople prefer e-mail communication, according to a survey by META Group, Inc.

Well, I've known that for some time now. I think the next survey should be on how many people answer their email WHILE on the phone. My guess is the clicking you hear in the background when you call someone isn't a cat with big claws walking on a tile floor.

Until next month, consider…

"When I despair, I remember that all through history the ways of truth and love have always won. There have been tyrants, and murderers, and for a time they can seem invincible, but in the end they always fall. Think of it... always."

-- Gandhi

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

Hypnotic Marketing Inc.
121 Canyon Gap Rd
Wimberley TX 78676

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