N E W S Y O U C A N U S E : July '04

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Vol. 6. Issue 7. July, 2004 (return to last menu) Subscribe to News You Can Use for Hypnotic News, Views, Tips, Secrets and More brought to you for free every month from Dr. Joe "Mr. Fire" Vitale, all designed to help you achieve your dreams through marketing, mind power, spirituality and more. "Aude aliquid dignum" (16th century Latin for "Dare something worthy")

In This Issue…

   - What's the new case study of the month?
   - How can you get a graduate course in marketing?
   - How can beauty tips increase your sales?
   - What is Vedic Astrology -- and why am I asking?
   - Where can you get freee help on making e-books?
   - What is the latest cool 007-type gadget?
   - Where can you get an astonishing education in SEO?
   - What is the latest cool 007-type gadget?
   - If your product is so great, why can't you sell it?
   - What's Donald Trump up to NOW?

Keep reading for all the answers -- and more!

I've had my nose to my keyboard all month.

My new book is done, turned in to the famous New York publisher who wants to promote it globally, and I'm ready for a vacation (yes, another one).

Meanwhile, here are this month's tips, tricks, trends, and treats....

REQUEST: Nerissa is running another survey and giving away a gift when you take it. See http://www.createsurvey.com/c/18683-1eCTW3/

E-BOOK TIP: If you want quick and easy how-to information on creating your own ebook fast, and for freee, see http://www.effortlessebooks.com/ You can download the terrifc ebook there, gratis.

(It's packed with information to get you started writing that first ebook of yours. Get it. It's freee.) See http://www.effortlessebooks.com

SELF-HELP TIP: The Option Method influenced me more than any other technique in my life-long quest to grow, learn, and evolve. This loving questioning method works wonders in clearing beliefs. The latest book on it, written by the late founder, is called "The Principles and Philosophy of The Option Method" by Bruce Di Marsico. Anyone wanting to explore their beliefs needs this gem: http://www.OptionMethod.com

NEW: "If My Product's So Great, How Come I Can't Sell It?" is the latest book by Kim Klaver, subscriber and friend. If you are one of the trillion people trying to sell networking marketing to people and always hearing NO, then get this book NOW.

Kim reframes the whole process. Her brilliant "four agreements for marketers" promises to bring you 100 customers in 100 days. But even if you aren't in MLM, you are probably selling something and probably frustrated by the process.

Read this book and escape the rut. It's genius.

Get it at http://www.whowho911.com/

PLUG: Subscribers and friends Laura & Lynda Campbell just released a new novel. Please support them and check out their site at http://www.twinie.com

TIP: Google Ads are the next trend to hit online.

I'm currently researching the best way to make a profit with them. For now, check out this system: http://www.nichetracker.com/?id=15

NEW: What are 137 fun, zany, wacky, and even profitable things to do with your camcorder?

This is Nerissa's brand new ebook. Get details at http://freevideoediting.com/camcorder.html

COPYWRITING TIP: The Gene Schwartz Graduate Course in Breakthrough Advertising begins in a week. You'll learn from such experts as Jay Abraham, Bob Bly, Yanik Silver, and even me.

Get details and register for it at --

http://www.agora-inc.com/reports/700SGSBA/W700E624/

BEAUTY TIP: Okay, maybe a beauty book isn't a direct marketing tip. But when you feel better about yourself, you can usually do better marketing. Why?

Because you aren't afraid to talk to people, which is essential to selling. One of the best e-books on the subject of beauty and make-up is by my ex-wife. It's described at: http://www.mrfire.com/beauty.html

PUBLISHING TIP: You can now get your book in print fast with a new service I love so much I am printing one of my e-books with them. See

http://www.1shoppingcart.com/app/aftrack.asp?afid=148334

MARKETING TIP: You are two clicks away from a secret resource responsible for a great deal of my success. Make sure your speakers are turned ON and click the link you see here to get the details:

http://www.NitroMarketing.com/special/secrets.php

REMINDER: I will be teaching an intensive weekend seminar later this year on Hypnotic Writing methods.

Here's your chance to discover how to increase your sales through hypnotic writing of letters, ads, etc.

"How to Build Your Business with Hypnotic Copy, Sales Letters, Emails, Ads and More," will be held September 11 & 12 in Austin , Texas.

Fee is $5,000. Only 10 can attend. If you want to be one of this group, write copy@mrfire.com

I'll teach you how I write copy, we'll review your own copy, and I'll certify everyone who participates as a Hypnotic CopyWriter. You'll have pre-event work, too. You'll end up learning my own Copywriting System. It has never been taught before. Ever. You'll learn about mind gaps, chiasmus, hypnotic tricks, and much more. And with it all you can begin to build your own empire.

Let me know if you want to attend.

CASE STUDY: A fellow subscriber to this newsletter asked me to take a look at his site, which he put up for his wife, at http://www.vintagepotions.com While I normally charge to review sites, I thought I'd make him this month's lucky winner for a freee critique. So here we go:

1. The home page is simple and direct. But that's not enough. I'd love to see more hypnotic copy.

Tell us what the products do for us. Remember, people care about themselves, not you. Add some juicy tips, trivia, or other info on the home page to make us WANT to learn more and, ultimately, buy more.

2. I don't see any explanation of how the products are made. I'm guessing they are home-made. How? In my book, "The Seven Lost Secrets of Success," I explain that people are interested in the 'how' of things. Tell us your story. The wife runs the business and the hubby creates the site. But who are they?

How do they operate? People are interested in people.

3. I'd like to see the site more interactive.

Maybe add a quiz, or a questionnaire. I should be able to type in what I am interested in and have the site then take me right to the product.

For example, since I am working on curing my asthma, if I typed in "breathing issue," the site might then suggest products that would help with that issue. I, as a customer, would love it. And I'd buy, too.

4. I clicked on "Herbal Eye Pillow" and was disappointed to not find a bold headline promising the best sleep of my life once I wear this product. I suggest each product have a riveting headline, hypnotic copy, and a call to buy now. Each product might have the equivalent of a mini-sales letter for it. The more you tell, the more you sell.

5. I like the copy at the actual product description.

It's descriptive and informative but way too short.

And you have to go into the site several levels to get there. I think a lot of this juicy copy should be on the home page. I'm betting the guy doesn't want to make a wordy home page, but that's a mistake. When people get to your page, they will only poke around for seconds before clicking away. More copy there -- more hypnotic copy -- could create more buyers.

6. There are other things this site could do, of course. They might add an audio greeting.

Or a pop-up offering a discount. Or an exit pop-up to be sure to get someone to sign up for their newsletter. Or maybe pictures, such as ones of happy people enjoying the products.

7. Finally, I don't see any testimonials, or a guarantee. Both are *essential.*

Last week the owners of the site, Trent and Sarah Noah, sent me samples of their stuff.

I am impressed. Their hand-made and hand-crafted aromatherapy goodies are worth getting. So give them some business.

See http://www.vintagepotions.com

That's it for my freebie case study of the month.

If you want me to critique a site of yours, the fee is $650 for subscribers and $1,000 for non-subscribers. Just write me at joe@mrfire.com and say "CRITIQUE ME, JOE!"

MARKETING TIP: The most successful movie theater in the world did something different: They created an unusual place to see a movie. See a stunning Egyptian theme example at http://www.muvico.com/main/muvico_egyptian.htm

Like I said last month, do something different.

Or, Be Different and Grow Rich.

NEW: How do 50 marketing masters think? See

http://www.exposedtraffic.com

RESOURCE: You can get 199 *pre-written* articles and just plug your own name in them.

See http://hop.clickbank.net/?outrageous/vatool

GADGET ALERT: As you know, I love James Bond gadgets. Nerissa alerted me to this one.

It's a tiny Windows XP device weighing 14 ounces. (Ounces!) It's a desktop PC that fits in your pocket or purse. It has a cool sensor that detects a free fall -- like if you drop it --- and shuts the thing off. It's OQO's Ultra Personal Computer. Coming this Fall.

See http://www.oqo.com/ or http://news.com.com/1606-2-5222650.html

RESOURCE: When it comes to ways to get traffic and increase your search engine rankings, you can't do much better than visit Tom Parish's impressive collection of freee links and tools:

http://4webresults.com/tipsandtools.html

But even better than that is his astonishing new online course in SEO, or Search Engine Optimization. This freee tutorial is terrific:

Visit http://4webresults.com/education

Note: Tom used a new program to create his freee tutorial. You must check it out, if only to marvel at how he did it.

Visit http://4webresults.com/education

TIP: Ever wonder how your email address gets sent spam when you never signed up for ANY newsletter? There are "spambots" out there that act as hungry spiders who roam the net, collecting email addresses off of websites. So if you have a website, and your email address is on it, you're food for the spambots. One way to protect your email address on your website is with http://www.mways.co.uk/prog/hidemail.php

You know those "Thank you" pages you set up on your site -- the ones people see when they buy your product? Well, Leon Klepfish just created a brilliant way to use those pages for marketing reasons. Get the details at -

http://www.ThankYouAds.com/?r=8719

TRIVIA: Patric Chan walked into a bookstore in Malyasia and found these books by me:

1. Spiritual Marketing

2. CyberWriting

3. Adventures Within

4. AMA Guide To Small Businesses Advertising

Way cool!

FUN: My friend Nick Hetcher just started a new service to help bust your stress. Go see and smile at http://www.TalkingJokes.com

TIP: My friend Rich is having a sale that ends July 5th on DVD duplication. He says:

"If you know anyone who needs DVDs duplicated, I've made a special purchase of DVD-Rs, so I'm having a special Independence Day sale (through July 5) on DVD duplication with NO minimum order.

Special blowout price is $3 each for 100+ copies or $2.50 each for 400+ copies or $2.25 for 1000+ Write Rich Rubinstein at rnr@doctorduplicator.com

UNUSUAL TIP: I had a Vedic Astrology reading done and was blown away by its accuracy. Vedic is Jyotish or Indian astrology. It is *vastly* different than Western astrology. While the West focuses on characteristics of your personality, the East focuses on what will happen, when, why, and what to do about it. I'm amazed. If interested, see the lady who did my reading. She's Joni Patry at http://www.galacticcenter.org/

Until next month, consider…

"Words, especially well-crafted words, change people's behavior."

-- Alex Frankel, "Word Craft: The Art of Turning Little
Words Into Big Business" http://www.word-craftbook.com

"Bene agendo nunquam defessus."
(Never weary of doing good.)

You may forward this newsletter, in its entirety, to your friends and associates. Be sure to encourage them to subscribe at www.mrfire.com. New subscribers will get to hear a 40-minute interview with me AND receive numerous bonuses --- for free.



Dr. Joe Vitale is the world's first Hypnotic Marketer. He is President of Hypnotic Marketing, Inc., and author of way too many books to list here, including the #1 best-selling book "The Attractor Factor," the best-selling e-book "Hypnotic Writing," and the best-selling Nightingale-Conant audioprogram, "The Power of Outrageous Marketing." He's being called The Buddha of the Internet and, after his huge weight loss, the Charles Atlas of the Internet. You can still have Joe's proven marketing e-course---"Recession-Proof Marketing"---delivered to your e-mail box every day for a week---for FREE---by sending a blank e-mail to class@aweber.com

Joe's websites include:

www.HypnoticVideos.com COMING SOON!
www.HealingEyeGlasses.com COMING SOON!
www.AmazonBestsellerFormula.com COMING SOON!
www.LifesMissingManual.com COMING SOON!
www.SpiritualWeightlifting.com COMING SOON!
www.NoEffortHealing.com COMING SOON!

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