I’ve been writing about hypnotic stories since the 1990s.
My first e-book, Hypnotic Writing, described them.
I created Hypnotic Writing out of two passions of mine in the 1980s and 1990s: literature and copywriting.
Jack London, Mark Twain, William Saroyan and other great story telling authors fascinated me.
But so did great copywriters like Robert Collier, Bruce Barton, and John Caples.
After speculating on how each wrote their stories, I developed Hypnotic Writing as a way to explain it and teach it.
In short, I combined both styles of writing to create a third style.
I’ve written about this in many of my other early marketing books, including Buying Trances.
Of course, my book on P.T. Barnum, There’s A Customer Born Every Minute, is packed with hypnotic stories.
But I just discovered even more proof that hypnotic stories increase sales, influence, and more.
Let me explain:
I came across a project called Significant Objects.
The idea behind Significant Objects was to create a scientific study to see whether creative stories about mediocre objects could persuade people to buy near worthless stuff.
In other words, the authors would take a simple object that you might find at a garage sale for one dollar.
Then they would write a fictional story about it.
And then they would list the item, with the story, on eBay.
Surprisingly (or not), the item sold for many times its original price.
They did this for 100 objects.
The results were astonishing.
Objects that originally sold for around one dollar, were each placed on eBay with an accompanying made-up story.
The story triggered sales.
Those meaningless objects, now given meaning, sold for thousands of dollars in total.
For example, a Missouri shot glass, which looked like trash to me and originally sold for $1, had a fictional story written about it.
The story and photo were put on eBay.
That shot glass then sold for $76.
That’s a $75 profit from a hypnotic story.
That’s the power of a story.
The point being, the stories did the selling.
Of course, I’m not at all advising you to write fictional stories about your product or service.
But you have stories.
They are from you (how you began your business or why) or from your customers (testimonials from satisfied people).
It’s those hypnotic stories that can increase your sales and influence.
In my book, The Seven Lost Secrets of Success, I advised revealing “the business nobody knows.”
In other words, tell the story behind you, your product, your service, and/or employee.
Your hypnotic stories will bring your business to life.
There’s a site you can visit http://significantobjects.com/ that fully describes the Significant Objects study, and their stories. It’s worth a look.
Their site opens saying, “Significant Objects, a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.”
Meanwhile, what’s your hypnotic story?
PS – My newest book is out this week: Dr. Joe Vitale’s “Greatest Law of Attraction Quotes.” You can find the printed and Kindle versions at Amazon. Open the book anywhere and see what “hypnotic story” begins for you. 🙂
Self-help legend Louise Hay passed away the other day, on the morning of August 30, 2017.
She was 90, and made the transition peacefully in her sleep, at her home.
She influenced millions with her books, including me.
One of the highlights of my life was having dinner with her about ten years ago.
She openly shared her life, mission, and home with me.
She said, “The more people you help, the better your life will be.”
Her first book, Heal Your Body, was privately published by her in 1976 – when she was 50 years old.
That “little blue book” went on to become a self-help classic.
She bought me dinner and we talked about everything from The Secret movie to Jerry and Esther Hicks and Abraham to Operation YES, my movement to end homelessness.
She showed interest in my life and work.
She asked questions.
Back in her San Diego home, she gave me so many signed copies of her books that I began to feel uncomfortable.
“What’s wrong?” she asked. “Do you have a problem receiving?”
I got over it.
I opened my arms to receive more.
She was loving and lovable.
She was warm and wise.
She will live forever in her books and through her company, Hay House.
I am forever grateful to her, and will always miss her.
Thank you, Louise.
I love you.
PS – A few years ago Louise Hay’s company published the book I coauthored with Daniel Barrett, The Remembering Process, which remains a milestone in my career.
Watch Louise Hay in action here:
When I was on stage in Madrid, Spain a few weeks ago, someone asked –
“What if you are flat broke, have nothing, are totally alone, and feel desperate?”
It’s a question I’ve heard many times.
I could relate to it because at one time I felt the same way.
I was broke, unhappy, desperate, and in poverty for more than a decade.
But I obviously left that in the dust.
So what’s the answer?
How would you answer the question?
How do you turn your life around?
“No one starts with nothing,” I replied.
I went on to explain –
“You have the gift of life, you have the gift of a body that is regulating itself to keep you alive, you have the gift of air and all the elements that are keeping you here right now. And you’re probably living better than kings and queens of centuries ago. They didn’t have air conditioning, indoor plumbing, a microwave, a cell phone, or much else. You are so much more better off. In fact, everyone starts with a miracle.”
Everyone starts with a miracle.
But you have to take a deep breath, relax, and take inventory of all you already have.
You have to move into gratitude.
Once you feel grateful for what you already have, you will more clearly see your options and choices.
What you have to do after that is build from here.
Take the next baby steps in the direction of your dream.
Read the self-help books.
Listen to the self-help audios.
Don’t tell me you are broke and can’t afford them.
Go to the library and read the books for free.
Search the Internet for free resources.
Surround yourself with upbeat friends.
Use Facebook to find or create a support team.
And don’t just sit there.
Take action, action, action, and more action.
Read my free set of e-books, The Miracles Manual.
And get a Miracles Coach to help guide you, encourage you, believe in you, and help dismantle any limiting beliefs along the way.
In short, you start from where you are — appreciating the miracle of your life — and you take the next steps to build from here.
There are countless stories of people starting with nothing and building empires, making dreams come true, and succeeding despite the odds.
Why not you, too?
You got this.
PS – Want proof this works? Go see —
PPS – Want to hear reviews from people? Go see —
PPPS – Want coaching in Spanish? Go see —
PPPPS – Want a free resource? Go see —
I love crowdfunding.
That’s where the fans fund the dream.
I’ve seen authors, musicians, inventors, and movie producers raise the money they needed for their projects by going straight to the people.
But until today, I’ve never seen crowdfunding for spirituality.
As I write this, it’s 4 am here in Madrid, Spain.
I came here to give a presentation to 5,000 people.
Fifteen other speakers flew here as well, including Gregg Braden, Don Miguel Ruiz, Neale Donald Walsch, Mooji and more.
But the planned event – called BeingOne – didn’t occur.
It turned into a nightmare.
Five thousand people stood outside a bull fighting arena where the event was to be held.
But the organizers didn’t pay their bills.
Security would not let the people in. They hadn’t been paid.
Vendors left. There were no people inside to sell to.
They were upset.
The police came.
There were still thousands of people waiting for hours, confused, impatient and curious.
At least one author (I don’t know who) went to the standing crowd and spoke to them, comforting them, assuring them that all would be well.
The people appreciated him and the love he showed. But they paid good money for a three day event to see 16 speakers.
They weren’t happy.
Where was the event?
Where were the speakers?
Where was Dr. Joe Vitale?
I was in my room, reading social media posts about the missing event, and just as baffled as anyone.
After all, I flew to Spain from Texas solely for this event.
And I did it against the advice of my attorney.
Since I hadn’t been paid, the event organizers violated their contract. So my attorney said don’t go.
But I kept thinking about all the people who paid to see me. Many were flying from other countries. Many had to borrow to make the trip. Many had posted how they longed to meet me.
I knew I had to make the trip.
So I did.
But when I got to the hotel, I was told my room was not paid for.
I was stunned.
So here I am, sitting in Madrid, wondering why I and apparently 5,0000 other people attracted this experience.
I was looking for the lesson, not the loss.
But here’s where the story becomes miraculous.
Many thousands of people, after waiting half a day, left.
The thousands who stayed found out that the security detail needed paid before they would allow the crowds into the arena.
So these people raised the money among themselves.
They essentially crowdfunded the event.
But that’s not all.
When speakers needed translators, people volunteered.
When speakers needed audio for the event, people volunteered.
When the police needed people to move and sit, people volunteered to help the crowd comply.
It was amazing to see.
It was a miracle.
And it happened because good people decided to practice what they had been learning from the very speakers they came to see.
This brought me to tears.
By the time I took the stage, the crowd went wild.
They were almost delirious to see me.
I smiled liked the morning sun and opened my heart and repeated, “You are loved! You are loved! You are loved!”
“You are loved!”
I had two beautiful translators on stage with me. Both were volunteers.
They helped me and the crowd understand each other, though I suspect we were all just vibrating at a level of wordless love.
I spoke spontaneously. I answered questions. I did my best to deliver what these wonderful people had waited so long to see.
When my talk ended, the crowd roared like they were at a rock concert.
They screamed in joy.
And this was the same crowd that had spent hours frustrated and confused, but stayed the course, raised the money needed, and got to see the speakers they love.
And now, closer to 5 am here in Madrid as I write this, I am still processing the power of people.
When you are clear about what you want, you can move heaven and earth – and raise funds if you need it – to make it happen.
Madrid proved today that miracles are real.
But the people did it.
Anything is possible.
PS – I have to mention that during the chaos of today, three people who were at the event and lost in the confusion, discovered the hotel I was in and called me. I met them, went on a walking tour of Madrid with them, and had a great time. When I got the call that the event was still on due to crowdfunding, I went and presented. All in all, a great day – just not one that went as planned. Maybe that’s the point: miracles occur when you quit insisting life be a certain way and you instead work with what you are given in the moment. But what do I know? It’s 5 am in Madrid and I’m processing a miracle.
Note: Here are my new friends…and their account of the BeingOne event is here… https://www.facebook.com/maria.cognifusion/posts/545621902493048
The big mistake most people make when it comes to using the Law of Attraction – or using anything to achieve their goals and dreams – is wanting to know how.
“How do I make it happen?”
“What are the exact steps I should take?”
“How do I get from here to there?”
The thing is, you rarely if ever know how in advance.
Once you complete a goal and can hold it in your hand, or show it off to friends, you can explain the how of it.
You’ll then have a complete beginning-middle-ending story.
The puzzle will be revealed.
You can then explain the steps you took.
But not before you attract it.
Recently I surveyed my list, asking what book they would like to see me write next. While virtually everybody wanted more books like Zero Limits and AT Zero on ho’oponopono, a few wrote in some suggestions.
Those people were usually wanting to know how to attract something specifically, and how I did it.
They wanted stories of people revealing exactly how they attracted their goals.
They were asking for step-by-step plans.
This is the big mistake.
Let me explain:
When I was making a name for myself as a copywriter and marketer back in the 1990s, a lot of things occurred that I couldn’t predict, let alone know how to make happen.
For example, the Internet came along.
Who saw that coming?
I was one of the first to be online already – on what were called Bulletin Board Systems (a kind of miniature, local only, limited reach Internet) – so when the actual Internet was born, I was already there.
The speaking and writing I was doing in Houston, where I lived at the time, now being posted on CompuServe and AOL, broadcast my name across planet Earth.
It helped make me cyber-famous.
It was certainly an essential step in my career.
But I never saw it coming.
It was never on my to-do list.
How could it be?
Are you starting to see how this works?
During these same early years, I wrote a little book called Spiritual Marketing.
I released it online, free, and it touched millions of lives.
I never knew it would do anything. I released it to the world in the hope that it would help people.
But The New York Times wrote about it.
And Bob Proctor urged me to publish the book.
And it became an early print-on-demand book.
It was also my first Amazon bestseller.
But I wasn’t following a “how to make it happen” plan.
No such plan existed.
These synchronistic events were happening as a side result of my passion and persistence.
They were happening organically.
They were happening on the way to my dream.
I couldn’t predict them because I couldn’t see them.
They were on the unseen road ahead, to be discovered as I kept moving forward.
And along the way in this adventure a publisher contacted me. He later published my book, Spiritual Marketing, but with a new title: The Attractor Factor.
That became the most powerful and popular self-help book I’ve ever written.
And The Attractor Factor was given to a television producer in Australia. She read it and contacted me.
She said she wanted me to be in a movie she was making about the Law of Attraction.
It was to be called The Secret.
That movie changed my life.
It put me on Larry King’s television show, twice, and got me invited to speak in countries I didn’t know existed.
How do you make those things happen?
After all, none of them could have been foreseen.
When people ask for the step-by-step exact plan to make something happen, they are making the mistake of thinking there is such a plan.
There is a general formula, but not a specific one.
There are formulas for helping you choose your intention, start taking action, and maintain momentum once you get going.
But there isn’t a specific “do this and then do this” plan.
Even Mark Twain knew it.
Twain said, on his 70th birthday, “You can’t reach old age by another man’s road. My habits protect my life but they would assassinate you.”
Thinking you can copy the specific things I did in my life to attract and achieve specific results in your life is a big mistake.
Thinking there is a “how” to get where you want to go is an error.
You attract the results you want with the formulas I have revealed, in books like The Attractor Factor, Attract Money Now, and most recently in The Miracle.
Other self-help authors have other formulas.
Mine goes something like this:
You’ll notice there isn’t a specific task that will work for you and everybody else.
There isn’t because there’s no way to know it in advance.
Steve Jobs knew this, too.
Jobs once said, “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever.”
Melissa Etheridge told it to me this way –
Have faith that it’s all working out in your favor.
Have faith that “The Great Something” is – as I sing in my title track song on my new album – your “hidden ally” in life.
Have faith in yourself, the Universe, The Great Something, and your journey.
And then one day, after the dust has cleared, and you realized you attracted your goal, you can look back and tell the how of it all.
You can then connect the dots.
But all you can do today is the next obvious action step.
It’s the next “dot” that will lead to your success.
Dot by dot, by dot, you will get there.
Now go do today’s “dot.”
PS – Check out www.MiraclesCoaching.com