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Tag: copywriter

1
Oct

Robert Collier Secret

Robert Collier remains one of my all-time favorite authors.

He influenced me when I was a kid in Ohio in the 1960s, with his books, The Secret of the Ages and The Amazing Secrets of the Masters of the Far East.

Even my cat loves Robert Collier book ad

My cat loves Robert Collier books too

Collier was the first to introduce me to the Law of Attraction, mind power, positive thinking, and more, while I was a teenager searching for truth in books. His writings deeply influenced me.

“Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment.” – Robert Collier

I didn’t know Collier was a copywriter and direct response marketer until, as a struggling adult living in Houston, I stumbled across his magnum opus, The Robert Collier Letter Book.

The final masterpiece

The final masterpiece, edited by Robert Collier right before he died

I still remember seeing the hardback book, with a faded yellow jacket, on the shelf of Colleen’s Books in Houston.

I stared in disbelief.

I carried the hefty book to the front desk and asked Colleen if the author was the same one who wrote all those metaphysical books.

She didn’t know.

But as I scanned the pages, and saw sales letters for those esoteric books I had read decades earlier, I knew Robert Collier was the author of all of it.

It changed my life forever.

I was an OK copywriter before the letter book; I was a hypnotic copywriter after it.

Rare course by Robert Collier

Rare course by Robert Collier circa 1947

And it was a mention in the letter book that sent me on a wild adventure to discover all I could about Bruce Barton, which led to my writing a turning point book in my career, The Seven Lost Secrets of Success.

Rare 1941 paperback of famous Letters book

Rare 1941 paperback of famous Letters book

And knowing that Collier was a marketer as well as a metaphysician paved the way for me becoming the same, and led to my book Spiritual Marketing, which was later retitled The Attractor Factor, which still later got me invited into the hit movie The Secret.

He so influenced me that I dedicated my book, Hypnotic Writing, to him.

Rare signed Letters book

Rare signed Letters book circa 1937

I collect everything by and about Collier.

I have a paperback version of the Letter book, published during war years to save money.

I have an autographed copy of the first edition of the Letter book.

I have a little course he wrote on making money by mail.

I have a complete set of his original booklets.

What was Collier’s secret to success?

Catalog of books Collier's company sold

Catalog of books Collier’s company sold

It wasn’t sales letters, as I would have guessed, it was ideas.

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blue print, and begin to build.” – Robert Collier

Robert Collier felt the idea was more important than the sales letter for it, though he obviously made an icon status legend for himself with his letters.

Books Collier's company sold

Books Collier’s company sold

Collier knew numerous people of fame during his lifetime, including strongman George Jowett. I thought that was synchronistic as I know many strongmen of today, including Dennis Rogers and Iron Tamer David Whitley.

I was having lunch with Jerry and Esther Hicks, of Abraham fame, a decade or so past, when Esther said that the greats of long ago met and had lunch, just as we were having lunch that day. They, too, had been influenced by Collier.

Collier left us in 1950.

I was born in 1953.

I often wondered if I were the reincarnated version of him.

Of course, I never got to meet him, let alone have lunch with him, but his spirit, ideas, and wisdom live on, in all of his books, but particularly in his magnum opus, The Robert Collier Letter Book.

Ao Akua,

Joe

PS – Learn more about the Law of Attraction with these in-depth audio programs http://www.nightingale.com/authors/joe-vitale.html

1
Jul

The Prosperity Factor

My first book was published in 1984.

It was called Zen and the Art of Writing.

My first book published in 1984; received no money but the road to credibility was born

My first book published in 1984; received no money but the road to credibility was born

It contained methods for increasing creativity, from NLP to meditation to Focusing to improv, all tools I had studied along the way in developing myself as a writer.

It was cause for celebration as I had struggled my entire adult life to get published, through homelessness and poverty, and a lot of desperate days and nights.

Well, I was finally published.

But ultimately that led to disappointment.

Because I didn’t have a name, or a following, or a marketing formula, or a very good publisher, the book was a dud.

I didn’t receive a dime from the book.

Ever.

No advance.

No royalties.

Nothing.

I was left to continue my struggle.

It would be almost ten more years (!) before I had a book published that did anything for me.

In 1992 I released The Seven Lost Secrets of Success and got a taste of what it’s like to be a rising star as an author.

I discovered that a book is an advertisement for my services.

People would read it and want to do business with me.

I never received an advance for the book, though.

But being the author of it brought me opportunities.

I was invited to speak at events, go on radio shows, get hired to write sales letters and ads, and more.

The book brought me business.

But it would get even better.

In 1994 I wrote The AMA Complete Guide to Small Business Advertising for the American Management Association.

I received a small advance – finally – for that book.

At first I was disappointed at such a low amount.

But after decades of trying to get published and finally receiving an advance, even a small one, I was grateful.

And that book changed my life.

Complete strangers and large companies hired me without meeting me, all because I was the author of an important book.

I’m talking known entities like The Red Cross, as well as movers and shakers such as politicians, lawyers, authors, speakers, celebrities, oil magnates, millionaires and billionaires, CEOs and more.

All I had to do was answer the phone.

And by then I had a bit of a local name as a copywriter, had my own small database of fans, and was with a publisher that at least knew a little about marketing.

I was able to leverage my books into attracting more money.

Being an author made me an author-ity.

That was a turning point in my career.

That experience of being published and being seen as the authority happened repeatedly, and kept growing, as I kept writing, publishing, and marketing.

In 1996 I wrote one of the pioneering books on how to make money online.

It was titled Cyber Writing and it, too, brought me more business as a copywriter, even though the book itself brought me almost nothing in terms of royalties.

And because the Internet was now available to the masses, my audience became the entire world.

Of course, releasing Hypnotic Writing (thanks to Mark Joyner’s persistent encouragement) as my first e-book (and later selling it to a major publisher) did wonders in establishing me as the copywriter to hire.

I became an Internet celebrity.

I could list more publishing milestones, both audio and print, but you get the idea.

Obviously, being an author gives a credibility that is bankable.

But the best was yet to come.

I've written way too many books to list here, but this one got me into the movie "The Secret"

I've written way too many books to list here, but this one got me into the movie "The Secret"

In 2006 I was invited to appear in what became the hit movie The Secret — invited because of one of my books (The Attractor Factor) — and I ended up in the New York Times best-selling book, The Secret, too.

And while I wasn’t paid to be in the book (or the movie), being included in such historic wonders brought global attention to me and elevated my career into outer space.

Being a contributing author in such a mega-bestseller brought me even bigger and better opportunities, even when neither the book or movie brought me anything directly financially.

I’m now an acknowledged success.

The offers and opportunities keep rolling in.

It’s a sweet life.

But it sure didn’t happen overnight.

What I’m offering you today is a way to have “overnight” success – and save yourself all the hassle and disappointment I went through – by being a coauthor in my next bestselling book, what I’m calling “The Prosperity Factor.”

http://www.instantbestsellingauthor.com

A few people want to know why there’s an investment to participate.

Easy answer:

Because you’re paying to skyrocket your career in one strategic move.

You can play the game and try to get published on your own.

I did that.

It took me DECADES.

Literally.

And even if and when you get published on your own, you still need to promote your book.

If you don’t have a built in audience, or a reputation, or a list, or a plan, good luck.

I tried that, too.

Took me years.

What I’m offering you is a one time chance to explode on the scene – riding on my name and fame, benefiting from my database and strategy, and guaranteed to be a bestselling author almost overnight.

http://www.instantbestsellingauthor.com

I have a team in place to help you.

I have the printer and the contacts.

They all need paid.

Your investment is an investment to leap over the desperate masses and shine as a bestselling author – now, not decades from now.

It’s an investment in yourself.

Believe me, if I could have done this in my struggle years, and hitched my wagon to a star, and had success as an author almost instantly, I would have grabbed it.

It would have saved me years to decades of waiting, praying, trying, hoping and struggling.

If you see the value of being in and on the cover of my next bestseller, and advancing your career in one smart move, then go to http://www.instantbestsellingauthor.com

This is your chance.

Seize it.

Ao Akua,

Joe

PS – Keep in mind that a lot of people will want to be in this book, and space is obviously limited, so if you are sincerely interested in advancing your career in one strategic smart move, then please zip over to http://www.instantbestsellingauthor.com right now. This is your moment. Grab it. Why not do it right now, while it’s on your mind?

Member BBB 2003 - 2015

Member BBB 2003 - 2015

1
Feb

Create or Die

Bob Bly inspired me to become a copywriter back in the late 1980s.

His books, such as The Copywriter’s Handbook, always informed me in a practical way. I began my business career as a copywriter in Houston because of him. He occasionally wrote me snail mail letters of encouragement. I stay in touch with him, too.

Today he is the author of 85 books.

Eight-five!

I remember he once said he felt like he hadn’t produced much – that was back when he had “only” written fifty books – because he knew Isaac Asimov had written or edited more than five hundred books.

Five hundred!

Boggles the mind, doesn’t it?

I’m running as fast as I can to catch up with Bly and Isimov.

Right now I have about fifty books out, am working on two books, editing an autobiography from my father, completing three music albums, working on new presentations for mega-talks I am giving this year around the world, developing a new process for faster attracting, practicing my saxophone, the guitar, and the synthophone, reading more books a week than most people do in a lifetime, and of course still maintaining my fitness program, writing these blog posts, handling social media, promoting my past projects (which is a giant catalog), helping my Miracles Coaches, and more. (And, of course, keeping my relationships alive and well.)

Some say I’m a “force of nature.”

Others say I should switch to decaf. 🙂

Why so much productivity?

What drives a man like Bob Bly or me? What drove Asimov?

An answer is in the new book, Create or Die: A Manifesto for Fearless Creators Everywhere, by Morgan Giddings, PhD.

"Create or Die"

"Create or Die"

Her basic premise is that unless you keep creating, you begin to die.

Literally.

Die.

Life is designed to urge you to create, to move forward, to constantly expand, grow, develop, change and challenge.

In fact, challenging yourself is one of the best ways to maintain the exuberance of life.

According to Dr. Giddings, you don’t have a real choice.

Yes, you can decide to “do nothing” but life itself, being the great creative force it is, will move you off your bed if it has to get others to move you and it out the door.

And yes, as Asimov proves, you can create and still die.

But real living comes from persistent creating.

It’s not about the end result – as that will change again in time – but about creating.

There isn’t a “finish line” or even a “perfect” solution.

There will always be something else to create. Another problem to solve.

Life is about creativity. Period.

All of the problems in your personal life – and on the planet – can be resolved with creativity.

Whether oil shortage or climate change or anything else you are worried about, there is an answer, and that answer will come from creativity.

New problems will occur, but that’s just the nature of life’s ever expansion.

And that’s an opportunity for more creativity.

The wise approach is to challenge yourself by choosing your creative projects.

Let your passion lead the way.

Let your enthusiasm for an idea burn bright in your life.

Bob Dylan is still creating, too. About 1,000 songs in this gigantic hefty book.

Bob Dylan is still creating, too. About 1,000 songs in this gigantic hefty book.

One of my favorite sections in Dr. Giddings’ book is where she reveals the formula for attracting money.

It goes like this:

1. Use your creativity to create something of great value.

2. Use your creativity to effectively communicate the value of your invention, product, or service to others (market it).

That’s it.

She says everything else is just “playing the lottery.”

She also points out that you need a clear idea of what you want money for, and you need to be clear of any limiting beliefs about money, in order to actually have her formula work.

I'm still creating music, too. This will be album ten.

I'm still creating music, too. This is album eleven.

She writes, “Though a surface-level desire for money exists, it gets distorted and watered down by all these other beliefs that are floating around contradicting it. The contradictory beliefs dilute the singular focus that’s necessary for the kind of creative action that leads to results.”

I’m not sure what Bob Bly would say, and the late Asimov is no longer talking or writing, but in my own case, I am driven by the need to communicate what I am excited about.

It’s not about money – it’s about passion.

Money becomes the pleasant side effect of creating value and sharing it with the world in creative ways.

I am driven to create by the impulse of creativity itself.

My hunch is that everyone has this impulse — yes, even you — but most people are pros at rationalizing why they shouldn’t create.

Excuses are easy.

Wimping out is easy.

Just coasting is easy.

The challenge – and the voltage of life itself – comes from creating.

Ray Bradbury, the legendary sci-fi writer who wrote classic books and unforgettable stories – who wrote every day of his life – once  said in an interview:

“There’s an Egyptian myth I heard about years ago that when you die as an Egyptian and you go off to visit the gods the first question asked of you at the gates of heaven is ‘Did you have enthusiasm?’ And if you answer negatively you don’t get in. My response to everything in life that I really loved has been enthusiasm.”

You most likely have a desire to create something.

A book, song, movie, business, product.

I have no idea what your secret creative urge might be.

But you do.

Dr. Giddings is giving you a wake up call.

Either create – or die.

And ignore the skeptics, critics, and cynics.

Dr. Giddings writes, “Cynicism is rooted in fear…Worse, it’s toxic to creativity. To be creative, it’s essential to express yourself fully, from your own unique vantage point.”

Critics and the like are living in fear and building themselves up by tearing others down.

Ignore them and pursue your dream.

“Creativity is an inside game,” Dr. Giddings writes. “It’s never about pleasing external critics. It’s about producing something that you feel is great, and then connecting with the right audience who will like whatever it is that you produced.”

I’m sure Bly and Isimov would nod in agreement.

Before I dismiss class today, here’s a final thought to consider:

One of my favorite authors during my development as a writer was Jack London, who once wrote –

“I would rather be ashes than dust!
I would rather that my spark should burn out
in a brilliant blaze than it should be stifled by dry-rot.
I would rather be a superb meteor, every atom
of me in magnificent glow, than a sleepy and permanent planet.
The function of man is to live, not to exist.
I shall not waste my days trying to prolong them.
I shall use my time.”

I agree.

Now, don’t you have something to create today?

Ao Akua,

Joe

PS – I didn’t want to write this post. I was tired, my eyes were blurry, I had other things to do. But the creative urge in me pushed from inside and said “Write this.” I obeyed. And guess what? I am not tired, my eyes are not blurry, and the other things I have to do are next. Follow your creativity. Live your dreams. Expect Miracles.

Member BBB 2003 - 2015

Member BBB 2003 - 2015