Because I wrote a popular business book on P.T. Barnum, called There’s A Customer Born Every Minute, numerous people have been telling me about the new movie titled The Greatest Showman.
The movie is a musical loosely based on the life of “The Greatest Showman” – P.T. Barnum.
I say “loosely” because the movie isn’t concerned about the facts; it focuses on the spirit of Barnum.
After all, the real “The Greatest Showman” didn’t dance, or sing, or run, or look or sound like the actor playing him, Hugh Jackman.
But Barnum would have loved the movie.
And I loved it, too.
“The Greatest Showman” is a big scale, old school Hollywood production, with a large cast, huge sets, big music numbers and fast dance routines, and more.
It is hugely entertaining.
It is fun for the whole family.
I found “The Greatest Showman” inspiring, uplifting, nurturing and contagiously happy.
Actor Hugh Jackman does a wonderful job of making Barnum understood and liked within the context of the times “The Greatest Showman” lived.
Barnum did in fact promote the unusual, and he was indeed a man behind “humbugs” and “hoodwinks.”
He lived in the 1800s, and his promotions were new, unusual, entertaining, educational, and highly curious.
He never said “There’s a sucker born every minute.”
People loved his shows.
He was the Disney of the 1800s.
But he didn’t have a fling with Jenny Lind, and he didn’t open a circus tent right after his museum burned down, and he didn’t retire to watch his children grow.
In reality the real “The Greatest Showman” wrote his autobiography, went into politics, lectured on the speaking circuit, made partners (like General Tom Thumb) rich and famous, and promoted even bigger events and shows, including the circus, right up to his death in 1891.
Still I loved this movie.
As long as you turn off any fact checking in your mind, you can sit back and enjoy one of the most entertaining movies of 2017 and early 2018.
And if you do care about the facts behind “The Greatest Showman,” then go get my book: There’s A Customer Born Every Minute.
PS – The Greatest Showman – the real one, not the Hugh Jackman movie version – used 10 “Rings of Power” to make himself and his businesses so famous that we still make movies about him 100 years after his death. Get the real story in There’s A Customer Born Every Minute.
“If you’re going to excel in business, learning about a showman like Barnum and applying some of the lessons he taught can give you valuable insights. Joe Vitale has captured ten of these lessons (he calls them ‘rings of power’) and shows how you can apply them in a way that will open your eyes and stretch your imagination. There’s a lot of money-making and fun wisdom here.”
— Joseph Sugarman, Chairman, BluBlocker Corporation
I’ve been writing about hypnotic stories since the 1990s.
My first e-book, Hypnotic Writing, described them.
I created Hypnotic Writing out of two passions of mine in the 1980s and 1990s: literature and copywriting.
Jack London, Mark Twain, William Saroyan and other great story telling authors fascinated me.
But so did great copywriters like Robert Collier, Bruce Barton, and John Caples.
After speculating on how each wrote their stories, I developed Hypnotic Writing as a way to explain it and teach it.
In short, I combined both styles of writing to create a third style.
I’ve written about this in many of my other early marketing books, including Buying Trances.
Of course, my book on P.T. Barnum, There’s A Customer Born Every Minute, is packed with hypnotic stories.
But I just discovered even more proof that hypnotic stories increase sales, influence, and more.
Let me explain:
I came across a project called Significant Objects.
The idea behind Significant Objects was to create a scientific study to see whether creative stories about mediocre objects could persuade people to buy near worthless stuff.
In other words, the authors would take a simple object that you might find at a garage sale for one dollar.
Then they would write a fictional story about it.
And then they would list the item, with the story, on eBay.
Surprisingly (or not), the item sold for many times its original price.
They did this for 100 objects.
The results were astonishing.
Objects that originally sold for around one dollar, were each placed on eBay with an accompanying made-up story.
The story triggered sales.
Those meaningless objects, now given meaning, sold for thousands of dollars in total.
For example, a Missouri shot glass, which looked like trash to me and originally sold for $1, had a fictional story written about it.
The story and photo were put on eBay.
That shot glass then sold for $76.
That’s a $75 profit from a hypnotic story.
That’s the power of a story.
The point being, the stories did the selling.
Of course, I’m not at all advising you to write fictional stories about your product or service.
But you have stories.
They are from you (how you began your business or why) or from your customers (testimonials from satisfied people).
It’s those hypnotic stories that can increase your sales and influence.
In my book, The Seven Lost Secrets of Success, I advised revealing “the business nobody knows.”
In other words, tell the story behind you, your product, your service, and/or employee.
Your hypnotic stories will bring your business to life.
There’s a site you can visit http://significantobjects.com/ that fully describes the Significant Objects study, and their stories. It’s worth a look.
Their site opens saying, “Significant Objects, a literary and anthropological experiment devised by Rob Walker and Joshua Glenn, demonstrated that the effect of narrative on any given object’s subjective value can be measured objectively.”
Meanwhile, what’s your hypnotic story?
PS – My newest book is out this week: Dr. Joe Vitale’s “Greatest Law of Attraction Quotes.” You can find the printed and Kindle versions at Amazon. Open the book anywhere and see what “hypnotic story” begins for you. 🙂
I spent two months trying to figure out my career – my rise from nothing to something – so I could explain it in some comprehensible way to the Austin, Texas writers group of the National Speakers Association.
I knew no one would care about my story unless I gave them something to care about.
I knew that the Law of Attraction alone wasn’t enough for most people.
Telling my birth, struggle years, first tiny successes and list of failures, shooting star moments and such, could be lengthy.
It might fit in an autobiography, but not in a short talk.
So I decided to answer the question, “Can people change?”
To begin, let’s look at the me of 1974.
Brace yourself –
I was broke, alone, unhappy, angry, and driven to be an author.
But my drive was more obsession than passion.
I modeled my life after self-destructive authors like Ernest Hemingway (who many said I resembled at the time) and Jack London.
And as a result of the unconscious belief that I needed to struggle, I went through homelessness and poverty and many “dark nights of the soul.”
I didn’t know that the Law of Attraction was in effect, matching my reality to my subconscious beliefs.
But, today, I am happy, successful, healthy, in a long term relationship, with fans around the world.
Look at me now –
This is what I wanted to explain to the Austin special interest writers group of NSA members.
With that in mind, I created “The APS Formula.”
“The APS Formula” is a 3-step strategy for going from nothing to something – like I did.
I delivered the formula at the private event for 12 people.
I stayed away from Law of Attraction and just focused on visible, practical, doable steps.
Afterwards, the group leader told me, “Out of a scale of 1-10, your presentation was a 17.”
I know you weren’t at the event. So I’m revealing the formula here for the time first ever in print.
Here it is:
The A stands for author/authority.
If you aren’t an authority, few will listen to you with any respect.
The best way to be an authority is to be an author-ity; write a book.
My 1984 book Zen and the Art of Writing proved I could write. Later books, such as Turbocharge Your Writing and Cyber Writing and Hypnotic Writing, all did the same thing.
My first clients all hired me for writing, including a businessman who paid me the largest fee of my life to write his book.
My first talks and classes were all on writing and publishing.
When the Internet came along, I wrote articles about copywriting, sales letters, marketing; and they were posted online. This made me one of the first cyber promoters and cyber copywriters.
Some people today still know me as a copywriter from this early period.
Today I’ve recreated myself as a musician. I wrote a little book, Healing Music, to establish my authority as a singer-songwriter.
And because of my self-help books, such as The Attractor Factor and The Key, I’m now considered a self-help, self-improvement, and spiritual teacher.
Again, you want to be an authority and being an author can do that for you.
The P stands for promote/product/passion.
I learned if I didn’t promote my own work, it died.
I also learned I had to create more product, which I did with Hypnotic Writing, Project Phineas, and others.
I also followed my passion, as when I wrote The Seven Lost Secrets of Success. I was on a mission. The book made people know me, like me, and want to do business with me. One company bought 19,000 copies of the book. (!)
Project Phineas was my home study course, recorded in my bedroom with pillows under the door. I recorded it with my passion for “Phineas,” P.T. Barnum’s first name. It eventually became my first Nightingale-Conant product, The Power of Outrageous Marketing.
It was my passion for metaphysics that led to Spiritual Marketing, which later became The Attractor Factor, which led to an invite for me to appear in the hit movie The Secret, which led to redirecting history for me.
Same with Zero Limits (and later, AT Zero) and my passion for ho’oponopono.
Same with P.T. Barnum and my book, There’s A Customer Born Every Minute.
These were all products that I was passionate about and heavily promoted.
I went on the cover of Austin All Natural magazine to promote myself as a musician, shortening a one-year program into three months to get it done and seize the publicity.
Again, you need to promote your book, create more product, and follow your passions.
The S stands for speaker/salesperson.
I found that I could reach people and sell people if I got on stage.
At first it was just breakfast groups. But those led to other groups. And adult education classes through Leisure Learning in Houston. I had six people in my first class and was so terrified I nearly passed out. But word got out that I was worth hearing.
And, over time, I got better.
I developed products to sell in the back of room at my talks, like Hypnotic Writing.
I’ve been a keynote speaker at the national NSA meeting.
I’ve spoken to 20,000 people live in Peru.
But I started with six people.
And I turned my success at speaking into a product too with Hypnotic Speaking.
The APS Formula is a greatly simplified explanation of my successes.
When I think about it even deeper, I intentionally and usually un-intentionally used all 10 of the steps I reveal in my book on P.T. Barnum.
Anyone wanting massive success should read, study and apply the steps in There’s A Customer Born Every Minute.
Finally, I also think “The Great Something” was behind my rise from nothing to something.
I wrote a song about it, with a little inspiration from Melissa Etheridge, and it is on my new album, The Great Something.
If I can go from homeless nobody to famous somebody, you, too, can achieve your dreams.
Yes, people can change.
At least start here, with The APS Formula.
PS – It’s always wise to get help. Check out my Miracles Coaching program.
In case you want to work with me in person, letting me help you personally with my three decades of marketing and metaphysical experience, here are three ways to do it —
1. On May 28th I am holding a private mastermind event in Austin, Texas. It will be a half-day of brainstorming with me and nine other people. It is a powerful way to profit from the group energy and the group’s experience, combined with my own. The fee is $5,000. Write email@example.com for details, availability, etc.
2. If you would prefer a one-on-one mastermind, with just you and me, working together on your life and business, then you might want to consider the Phantom Mastermind. While I sold my Rolls-Royce, I have a brand new 2016 Bentley that we can drive to dinner in, and then spend three or four hours focused on you and your desires. The fee is $7,500. To register, write firstname.lastname@example.org The site explaining it is – http://www.mrfire.com/phantom/
3. If you want year-long personal mentoring by me, with monthly meetings by phone or Skype, then you might consider my Gullwing Mastermind. This is a major commitment of time and money, but clearly it could obviously transform your life and business forever. Write email@example.com Details are at — http://blog.mrfire.com/whats-your-gullwing/
And if you want a far less investment to get some insights and inspiration from me, consider my new Awakened Millionaire Academy. You can have lifetime access for only a one-time investment. Details at — http://awakenedmillionaireacademy.com/join-12/
Choose your path to success.
Write firstname.lastname@example.org with any questions.
PS – If you feel all of the above are beyond your reach at this time, then be sure to go read The Miracles Manual: The Secret Coaching Sessions. All three volumes are yours, free, over at – http://www.miraclesmanual.com
Note: All prices are good at the time of this posting and may change at any time.
Back in 2006 I held the world’s first Canine Concert.
It was a publicity event to promote my 1998 book on P.T. Barnum, There’s A Customer Born Every Minute, which was revised, expanded, and reissued in 2006.
Many people donated their time and talents on a mind melting hot and humid Texas day to help me.
Little did any of them know — including me — the karma we triggered.
Let me explain…
The Canine Concert was a playful hoax, a publicity stunt, an idea given to me by the legendary prankster Alan Abel.
Alan is a genius.
He is a “professional media prankster.”
Before and beyond Stephen Colbert and Jon Stewart, Alan, as one newspaper called him, was “The Rembrandt of the ridiculous.”
Alan started his career in the 1950s with a fake organization called S.I.N.A.: the Society for Indecency to Naked Animals.
The crusade wanted to clothe critters.
Alan made national news, ignited a craze, and became infamous.
Alan helped me get media attention for my book The Attractor Factor with a fake lotto win in 2006, which was turned into the short documentary Humbug!
He also wanted me to run for U.S. President later, on the “Common Sense” platform.
But I went to Alan for ideas on promoting my Barnum book.
He offered the Canine Concert.
The idea behind it was to put on a show “for dogs only.”
I thought it was wild, didn’t know if it would work, but was willing to try it.
I sent out a survey to my list to find out what kind of music their dogs liked. The majority vote was for rock and roll.
So I went looking for a local rock and roll band that would be willing to play at a sound level only dogs could hear (like using a dog whistle), and who would play for the fun of it.
I’m a lifetime member of the Society of American Magicians, and knew many entertainers through the local magic club. Many of them donated their time to help me. And one (hypnotist C.J. Johnson) introduced me to the band, Porterdavis. The group agreed to play at my wild stunt.
There were more volunteers, of course.
I had a beautiful live mermaid (Lisa Nicks), a performing magician (John Maverick), an MC (Kent Cummins), P.T. Barnum (played by Kevin Coyne) and even a protesting cat.
Three news crews came to film the people, the dogs, and me.
We all had a good time and we parted after the event.
And here’s where the story gets juicy…
Years went by and one day I received an email from Daniel Barrett, the lead singer for Porterdavis.
He wanted to have lunch and ask for some advice about a career change.
I remembered him, of course, and agreed.
Over lunch, Daniel told me he was planning to start a program to help first time musicians write, perform and record their own music.
What Daniel didn’t know is that my secret dream was to write, record and perform my own music.
Think about this.
Daniel had no idea I wanted to become a musician.
I had no idea he wanted to help people become musicians.
Yet we met — years after he did the good deed of helping me at the event — and our karma balanced out.
Daniel has so far produced five of my 15 albums, including an album with me, Daniel, and Grammy nominated singer Ruthie Foster.
Is this all amazing or what?
But the story doesn’t stop there…
We’ve been having problems with our wireless Internet for a long time.
I finally jumped online and searched for someone nearby to come to the rescue.
I called a listing and left a message.
I didn’t think much more about it.
Later the same day, a fellow named Randy called me back.
“Are you the Joe Vitale that’s the self-help guy?” he asked.
“Some say I am.”
“Then we met years ago,” he explained.
“Yes. You gave me my first job when I moved to Texas.”
“Yes. I was the protesting cat at your canine concert.”
I was surprised, delighted, and impressed.
Again, a good deed from years ago returned.
Karma had balanced the tables again.
Neither Randy or Daniel (or me) had any idea that their giving in 2006 would lead to new business and new friendships almost a decade later.
And Alan Abel, the man who offered the Canine Concert idea to me, is still (at age 90) writing and hoaxing. I’ll be publishing his autobiography soon, so he won out in this karmic play, too.
There are probably lots of lessons in this story, but here’s a big one:
Give joyfully and without concern for return and the good karma you trigger will come back to you multiplied and spilling over.
You don’t need to do everything with money in mind.
Sometimes helping a good cause, or helping a friend, without concern for pay or pay back, can lead to spectacular unexpected miracles later.
Call it good karma or canine karma.
Either way, it’s pretty cool.
Do it and Expect Miracles.
Note: There is a DVD of the event, created by Nerissa Oden, for sale at Amazon at http://www.amazon.com/Worlds-First-Canine-Concert/dp/B000V246RK/ref=sr_1_sc_1?ie=UTF8&qid=1452085530&sr=8-1-spell&keywords=canince+concert.