Tag: spiritual marketing

1
Jul

The Shocking Truth About Creativity

I love creativity!

The sudden burst of a creative new idea electrifies me.

It’s an orgasmic rush to feel the birth of a new book, or song, or product, or online course.

I love it!

But there are a lot of misconceptions about creativity and being creative.

For one, most people sit around and wait for inspiration to wallop them over the head with an idea.

And they expect the idea to be fully developed and ready for release to the public.

But is that how it actually happens?

When I had my private songwriting lesson in the home of rock icon Melissa Etheridge, she advised, “Never write without being inspired.”

But how do you get inspired?

She went on to explain how she gets inspired.

She walks in nature, reads biographies, reviews songs and poems, and more.

In other words, she invites inspiration.

Jack London was more macho about it.

He said, “You can’t wait for inspiration. You have to go after it with a club.”

Considering he wrote over 50 books, and some (White Fang, The Call of the Wild, Martin Eden) are considered classics of literature, he knew what to do to nail creativity.

I’m a fan of inviting creativity, too.

I read, listen to music, allow my mind to reflect, sit in the hot tub and look at the stars, meditate and more

But here’s the thing no one seems to get.

Receiving creativity is one thing; developing what you receive is another.

For example, I was reading the new book The Creative Curve by Allan Gannett and began to get the idea of writing this post.

My mind was “ignited with an idea” and I let it float through my mind.

But then I went here and started explaining my idea.

I started writing.

And rewriting.

In other words, the sudden inspiration for an idea is a birth; but you have to grow and develop the idea into something that you can share.

Melissa Etheridge also told me that after I got an idea for a song, I “get” to develop it with music, melody and more.

She stressed the word “get.”

Some people complain that they have an idea for a book or a business, but now have to do the work to bring it into being.

You don’t “have” to do it, you “get” to do it.

It’s a shift in perspective.

With this very blog post, I’ll probably rewrite it fifteen times, or more.

Why?

Because receiving an idea and developing an idea are two different things.

For example, according to Gannett’s book, Paul McCarthy worked on his famous song “Yesterday” for almost two years. (!)

He didn’t just receive inspiration and release a song.

He wrote. Rewrote. Wondered.

Pondered. Worried. Stressed.

And worked some more.

The result is considered a masterpiece.

But it didn’t arrive in his mind as complete and finished.

All he received was the seed.

According to Gannett, “McCartney became obsessed. While he worked on it, the people around McCartney became sick of hearing about his ever-changing song in progress.”

After twenty months of this process, he created what we all know and love as the famous song, “Yesterday.”

Mozart didn’t receive finished music, either.

That’s another fallacy.

He got flashes of ideas and then worked at the keyboard to grind out what worked and didn’t.

I remember reading that the late Leonard Cohen often worked on a single song for ten years.

The shocking truth about creativity is that getting an idea is simple birth; you still have to raise it, much like making a baby is a thrilling explosion of delight, but now you have to change the diapers, feed it, raise it, and send it to school.

If you really want to be creative, you have to invite inspiration, and then go to work.

Take the seed and grow it.

When Daniel Barrett and I wrote the book, The Remembering Process, we wanted to share a new way to invite creative expression and creativity.

But after you receive a vision, or an inkling of what to do, you still have to develop it.

The creative idea isn’t the end.

The creative idea is the beginning.

And that’s where you “get” to be the parent of creativity.

For example, when I stated an intention to create the album, Sun Will Rise, I had to use everything to receive the ideas for each song.

But then I also had to write and rewrite those songs.

And then I had to get my Band of Legends together and record those songs.

And then we had to tweak and improve those songs in the studio.

And then we mixed them, and mastered them.

I didn’t just “get an idea” and quit.

This is the shocking truth about creativity.

Let me give you a maybe more startling example:

Back in 1997 or so I wrote a little booklet called Spiritual Marketing. I wrote it for my sister. I got the idea that maybe I could help her by explaining a process I had learned that took me from homeless to wealth. The little booklet explained a five step formula for attracting wealth. I never promoted it, and I kept it secret; only handing it out among friends and people I met and trusted. One of those friends was Bob Proctor, who convinced me this little booklet was a gem.

I could have stopped there.

A new print-on-demand publisher approached me around 2002 and asked if they could print something of mine. I gave them Spiritual Marketing. But before I did, I rewrote it, expanded it, added more content to it, and developed it into a more mainstream full length book. That book became an Amazon bestseller and was mentioned in a New York Times article.

And I could have stopped there.

Then, around 2005, a major publisher approached me about publishing Spiritual Marketing. But they didn’t like the title. So I changed the title, rewrote the book, added even more content to it, and released it as The Attractor Factor. It was that very book that got me invited to be in what became the hit movie The Secret.

But this evolution of an idea didn’t stop there.

The publisher loved the book but wanted to print a newer, expanded, more workbook oriented edition of it. So I again added to the book, enriched it, added quizzes and worksheets, and saw it published in 2008. That book is still a bestseller today.

Do you see how this process works?

I didn’t receive an idea and stop.

I received it, developed it, and kept developing it.

What I keep preaching is that life is a co-creation.

It’s a dance of energy.

You receive an idea or inspiration.

But it will just sit there unless you take action to breathe it into being.

I’m told I’ve written over 75 books.

I’m told I’ve recorded over 15 albums.

They all began as ideas from being creative, from allowing creativity; but none of them would be available had I take not taken action to create and manifest them.

So, how do you be more creative?

How do you practice creativity?

By inviting inspiration.

And by acting on that inspiration.

Now go forth and blossom.

You have work you “get” to do.

Go do it.

Ao Akua

joe

PS — Enjoy!

1
May

Big Mistake

The big mistake most people make when it comes to using the Law of Attraction – or using anything to achieve their goals and dreams – is wanting to know how.

“How do I make it happen?”

“What are the exact steps I should take?”

“How do I get from here to there?”

The thing is, you rarely if ever know how in advance.

Once you complete a goal and can hold it in your hand, or show it off to friends, you can explain the how of it.

You’ll then have a complete beginning-middle-ending story.

The puzzle will be revealed.

You can then explain the steps you took.

But not before you attract it.

Recently I surveyed my list, asking what book they would like to see me write next. While virtually everybody wanted more books like Zero Limits and AT Zero on ho’oponopono, a few wrote in some suggestions.

at zero

Those people were usually wanting to know how to attract something specifically, and how I did it.

They wanted stories of people revealing exactly how they attracted their goals.

They were asking for step-by-step plans.

This is the big mistake.

Let me explain:

When I was making a name for myself as a copywriter and marketer back in the 1990s, a lot of things occurred that I couldn’t predict, let alone know how to make happen.

For example, the Internet came along.

Who saw that coming?

I was one of the first to be online already – on what were called Bulletin Board Systems (a kind of miniature, local only, limited reach Internet) – so when the actual Internet was born, I was already there.

The speaking and writing I was doing in Houston, where I lived at the time, now being posted on CompuServe and AOL, broadcast my name across planet Earth.

It helped make me cyber-famous.

It was certainly an essential step in my career.

But I never saw it coming.

It was never on my to-do list.

How could it be?

Are you starting to see how this works?

During these same early years, I wrote a little book called Spiritual Marketing.

I released it online, free, and it touched millions of lives.

I never knew it would do anything. I released it to the world in the hope that it would help people.

But The New York Times wrote about it.

And Bob Proctor urged me to publish the book.

And it became an early print-on-demand book.

It was also my first Amazon bestseller.

But I wasn’t following a “how to make it happen” plan.

No such plan existed.

These synchronistic events were happening as a side result of my passion and persistence.

They were happening organically.

They were happening on the way to my dream.

I couldn’t predict them because I couldn’t see them.

They were on the unseen road ahead, to be discovered as I kept moving forward.

And along the way in this adventure a publisher contacted me. He later published my book, Spiritual Marketing, but with a new title: The Attractor Factor.

That became the most powerful and popular self-help book I’ve ever written.

And The Attractor Factor was given to a television producer in Australia. She read it and contacted me.

She said she wanted me to be in a movie she was making about the Law of Attraction.

It was to be called The Secret.

That movie changed my life.

It put me on Larry King’s television show, twice, and got me invited to speak in countries I didn’t know existed.

How do you make those things happen?

After all, none of them could have been foreseen.

When people ask for the step-by-step exact plan to make something happen, they are making the mistake of thinking there is such a plan.

There isn’t.

There is a general formula, but not a specific one.

There are formulas for helping you choose your intention, start taking action, and maintain momentum once you get going.

But there isn’t a specific “do this and then do this” plan.

Even Mark Twain knew it.

Twain said, on his 70th birthday, “You can’t reach old age by another man’s road. My habits protect my life but they would assassinate you.”

Thinking you can copy the specific things I did in my life to attract and achieve specific results in your life is a big mistake.

Thinking there is a “how” to get where you want to go is an error.

You attract the results you want with the formulas I have revealed, in books like The Attractor Factor, Attract Money Now, and most recently in The Miracle.

Other self-help authors have other formulas.

Mine goes something like this:

  1. Declare your intention or inspiration.
  2. Take the first baby step to begin moving toward your goal.
  3. Keep taking action on all next steps and new opportunities.
  4. Surround yourself with positive people and messages.
  5. Clear any limiting beliefs as you notice them.

You’ll notice there isn’t a specific task that will work for you and everybody else.

There isn’t because there’s no way to know it in advance.

Steve Jobs knew this, too.

Jobs once said, “You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something – your gut, destiny, life, karma, whatever.”

the-miracle-larg

Melissa Etheridge told it to me this way –

“You just get on the path, you just do it, and that’s your intention, and then you let The Great Something bring you the stuff.”

Have faith that it’s all working out in your favor.

Have faith that “The Great Something” is – as I sing in my title track song on my new album – your “hidden ally” in life.

Have faith in yourself, the Universe, The Great Something, and your journey.

And then one day, after the dust has cleared, and you realized you attracted your goal, you can look back and tell the how of it all.

You can then connect the dots.

But all you can do today is the next obvious action step.

It’s the next “dot” that will lead to your success.

Dot by dot, by dot, you will get there.

Now go do today’s “dot.”

Expect Miracles.

Ao Akua,

Joe

PS – Check out www.MiraclesCoaching.com

1
Oct

Robert Collier Secret

Robert Collier remains one of my all-time favorite authors.

He influenced me when I was a kid in Ohio in the 1960s, with his books, The Secret of the Ages and The Amazing Secrets of the Masters of the Far East.

Even my cat loves Robert Collier book ad

My cat loves Robert Collier books too

Collier was the first to introduce me to the Law of Attraction, mind power, positive thinking, and more, while I was a teenager searching for truth in books. His writings deeply influenced me.

“Plant the seed of desire in your mind and it forms a nucleus with power to attract to itself everything needed for its fulfillment.” – Robert Collier

I didn’t know Collier was a copywriter and direct response marketer until, as a struggling adult living in Houston, I stumbled across his magnum opus, The Robert Collier Letter Book.

The final masterpiece

The final masterpiece, edited by Robert Collier right before he died

I still remember seeing the hardback book, with a faded yellow jacket, on the shelf of Colleen’s Books in Houston.

I stared in disbelief.

I carried the hefty book to the front desk and asked Colleen if the author was the same one who wrote all those metaphysical books.

She didn’t know.

But as I scanned the pages, and saw sales letters for those esoteric books I had read decades earlier, I knew Robert Collier was the author of all of it.

It changed my life forever.

I was an OK copywriter before the letter book; I was a hypnotic copywriter after it.

Rare course by Robert Collier

Rare course by Robert Collier circa 1947

And it was a mention in the letter book that sent me on a wild adventure to discover all I could about Bruce Barton, which led to my writing a turning point book in my career, The Seven Lost Secrets of Success.

Rare 1941 paperback of famous Letters book

Rare 1941 paperback of famous Letters book

And knowing that Collier was a marketer as well as a metaphysician paved the way for me becoming the same, and led to my book Spiritual Marketing, which was later retitled The Attractor Factor, which still later got me invited into the hit movie The Secret.

He so influenced me that I dedicated my book, Hypnotic Writing, to him.

Rare signed Letters book

Rare signed Letters book circa 1937

I collect everything by and about Collier.

I have a paperback version of the Letter book, published during war years to save money.

I have an autographed copy of the first edition of the Letter book.

I have a little course he wrote on making money by mail.

I have a complete set of his original booklets.

What was Collier’s secret to success?

Catalog of books Collier's company sold

Catalog of books Collier’s company sold

It wasn’t sales letters, as I would have guessed, it was ideas.

“Visualize this thing that you want, see it, feel it, believe in it. Make your mental blue print, and begin to build.” – Robert Collier

Robert Collier felt the idea was more important than the sales letter for it, though he obviously made an icon status legend for himself with his letters.

Books Collier's company sold

Books Collier’s company sold

Collier knew numerous people of fame during his lifetime, including strongman George Jowett. I thought that was synchronistic as I know many strongmen of today, including Dennis Rogers and Iron Tamer David Whitley.

I was having lunch with Jerry and Esther Hicks, of Abraham fame, a decade or so past, when Esther said that the greats of long ago met and had lunch, just as we were having lunch that day. They, too, had been influenced by Collier.

Collier left us in 1950.

I was born in 1953.

I often wondered if I were the reincarnated version of him.

Of course, I never got to meet him, let alone have lunch with him, but his spirit, ideas, and wisdom live on, in all of his books, but particularly in his magnum opus, The Robert Collier Letter Book.

Ao Akua,

Joe

PS – Learn more about the Law of Attraction with these in-depth audio programs http://www.nightingale.com/authors/joe-vitale.html