by Dr. Joe Vitale

Matt Gill, co-owner of Nitro Marketing and the man who runs my Hypnotic Gold membership program, just asked me for a list of my top ten books for 2005.

I found it tough to create. I buy so many books, and even read enough of them, that creating a list of only ten seems impossible. But I did come up with a list of fifteen books. Here they are (in no particular order):

The Next Millionaires by Paul Zane Pilzer. I loved this one. Talk about a relentless optimist. I ended up interviewing Pilzer for my Hypnotic Gold program and found the man sharp and fascinating. He told me he’s not an optimist but a scientist. He sees a profitable future for you and me. Get this book.

Fantastic! The Life of Arnold Schwarzenegger by Laurence Leamer. Arnold is simply fascinating. He’ll be back.

The Irresistible Offer by Mark Joyner. The best book on marketing in 50 years. It’s causing me to rethink all my sales letters and offers.

177 Mental Toughness Secrets of the World Class by Steve Siebold. A masterpiece. You can’t read this in one sitting. Take a bite a day, chew on it, and change your life. Genius.

Empowerment by Gene Landrum. Gene’s research proves that you don’t need good genes to excel in business or sports. You need the right mindset for success. I interviewed him for my Hypnotic Gold program and found him a sheer delight. Brilliant and inspiring.

The Autobiography of Dan Kennedy. I love Dan but think he’s a gloomy, grumpy guy. His life story is riveting, though I left the end of it feeling down. His outlook on life is not sunny, and mine is. (He needs to read the Pilzer book mentioned above.)

Extreme Muscle Enhancement: BodyBuilding’s Most Powerful Techniques by Carlton Colker. I’m overwhelmed by the amount of information out there on muscle building. This one seems to speak to me. Since I’ve lost 80 pounds and transformed my life through fitness and mental toughness, I love hard hitting, clear books like this. It’s muscular.

500 Ways to Change the World edited by Nick Temple. Inspiring. These ideas are from people just like you and me. I’m refreshed and renewed when I see the cleverness of the human mind.

No Such Thing as Over-Exposure: Inside the Life and Celebrity of Donald Trump by Robert Slater. Trump is a publicity machine and this book gives you a peek inside his window.

The New Handbook of Cognitive Therapy Techniques by Rian McMullin. I’m fascinated with how beliefs create reality. This intense but freeing book reveals ways to help yourself see through and change your own mental programming.

Devil at My Heels: A World War II Hero’s Epic Saga of Torment, Survival and Forgiveness by Louis Zamperini. Whew! What a read! As hypnotic as any novel, yet it’s all true. Read it.

The Power of Impossible Thinking by Yoram Wind and Colin Crook. A mind-expanding book about how your view of the world creates your world.

The Mind and the Brain: Neuroplasticity and the Power of Mental Force by Jeffrey Schwartz. Sounds tough but it’s easy to read. The message, as I remember it, is that your own decision can over-ride any mental problems. Again, intention rules the earth.

How Consciousness Commands Matter: The New Scientific Revolution and the Evidence that Anything Is Possible by Dr. Larry Farwell. Just read it.

Motigraphics: The Analysis and Measurement of Human Motivation in Marketing by Richard Maddock. A noble attempt to graph human emotions so we can control them. I read and re-read this one and I’m not sure I get it, but I love the attempt. Well worth wrestling with.

I’m probably going to think of 15 other books that should be on this list, but for now the above will do.

Wait! I just remembered another hypnotic read from this year:

The Spiritual Journey of Joseph l. Greenstein by Ed Spielman. The life story of this old time strongman was, well, hypnotic. It would make a great movie. It was written by the creator of the Kung Fu TV series.

Happy Reading.

Ao Akua,


PS — You may have to get Pilzer’s new book from, but I’m pretty sure the other books are available at or from your favorite bookseller. While book shopping, be sure to pick up a few copies of my books. (I’ve written several, you know.) They make great gifts. And they slide into Christmas stockings just fine.

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