Complete Guide to Small Business Advertising

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The A.M.A. Complete Guide to Small Business Advertising (written by Dr. Joe for the AMA)

The definitive book on how any small business can make money with strategic direct response advertising. Readers are surprised at how easy this book is to read and use. The chapter on THIRTY ways to write killer headlines is worth gold. Packed with examples of ads. Includes tip sheets. Written for The American Marketing Association.

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