HUMBUG: The Art of Outrageous Publicity
HUMBUG: The Art of Outrageous Publicity HUMBUG: The Art of Outrageous Publicity, or, The Amazing True Story of the Great Powerball Lotto Hoax and Dr. Joe Vitale’s Quest for Fame and Fortune
In February 2006 the Powerball Lotto grew to the largest amount in US history. When the winning ticket was sold, the media jumped on the story. But the story they ran and aired to the world was in fact the wrong one. They inadvertently played into the hands of a mastermind media prankster and his merry band.