img00771.jpg Some books dig into your brain and lodge themselves there, even if you finished them decades ago. The Dice Man is such a book.

I read it in high school in the early 1970s. The memory is still with me. I still have the paperback book, too. It’s an unforgettable novel about a man who learns to make every decision by rolling dice. 

It’s an addictive read. It’s at times hilarious, at other times disturbing.

Inspired by the book, I remember rolling dice for high school decisions. It was liberating, but also dangerous. If you didn’t balance the roll of the dice with critical thinking, you could end up in trouble, as the book’s character reveals.

The Dice Man became a cult classic. It’s still an underground bestseller. One day there will be a movie of it. First editions of the book are nearly impossible to find.

So imagine my surprise when I roamed around a used book store and discovered a first edition hardcover signed by the author to his wife.

I instantly bought it, of course. I was so excited that I was tingling the rest of the day.

In that same book store I found a signed copy of Think and Grow Rich, the book that has made more millionaires than any other.


Napoleon Hill’s signature is worth gold, and I eagerly paid for the signed volume. It’s going in a locked glass display case with my other prized autographed books, such as ones by Neville Goddard, P.T. Barnum, Edward L. Bernays and of course Luke Rhinehart, the author of The Dice Man.

The author of The Dice Man also wrote one of the top five most life changing books of all time: The Book of est. I think it’s the greatest self-help book ever written.

The Book of est is even harder to find. Even the author doesn’t have copies. It’s a fictionalized account of the famous “est” training of the 1970s, created by Werner Erhard, and it’s one of the most hypnotic books ever written. I love it.

Last year Mark Ryan and I released it, with the author’s consent, as an e-book. You can get it at (In a week or so you’ll be able to order printed copies of the book from the same site.)

Some day we may get to re-publish The Dice Man, too.

We’ll just have to see what the dice roll…

Ao Akua,


PS – The bookseller who sold The Dice Man to me was so influenced by the book that he carries dice in his pocket. He pulled them out and showed me. He said he makes decisions with the roll of the dice. I can only imagine he lets the dice advise him and not control him. At least I hope that’s the case.

Note: I know you may be curious, so here are the facts. I found the autographed books at Sam Wellers Bookstore. The list price for the signed Hill volume was $1,000; the signed Dice Man book was listed at $500. My rule of thumb is to reward myself after accomplishing goals. Since I had just recorded 17 audios and 5 videos the two days before, buying the rare books was an easy decision. I didn’t even need to roll the dice.


  1. Josh-Reply
    March 13, 2009 at 7:54 pm

    Wow Joe! Thats a great story about LOA. Arent great books great? I stumbled upon “The Comstock Lode” by Wells Drury and it has his sons hand writing and a letter written on the back page. Very cool book. Its all about Gold and the wild west and how the money was used to build San Francisco and Hoover Dam.
    P.S. Congrats on producing more valuable products.
    Thanks- Josh @ Zero

  2. Jón-Reply
    March 15, 2009 at 6:52 am

    I’m kinda curious about “The Dice Man”, have never read it so I’m looking forward to hearing from others that have read it

  3. March 16, 2009 at 7:02 am

    As always, super interesting what you write, although it would be a pleasure to read in Spanish …
    Now I finished reading “La Llave” (The Key) and pending “Zero Limits” in Spanish here, south of the world, in Chile.

  4. Elinor - La Bond Girl :)-Reply
    March 17, 2009 at 9:00 am

    Hiya, Joe 😉 Long time I haven’t popped over to your blog. Too busy experiencing ZERO LIMIT miracles 🙂 Great to see you’re as bubbling with youthful enthusiasm as ever ! Just recommended THE SECRET to a friend in Canada. ( She’d never heard of it). Speaking of THE SECRET, I introduced a 70-year old businessman I know to it a year or so ago — he swears by LOA by now and has just realized the best and biggest business deal of his life ! Keep up the life-transforming work ! Any travel plans to Europe this year ? I still owe you that lunch ! Blessings, Elinor
    P.S. Please note my new email address !!

  5. July 23, 2010 at 8:07 am

    Great article, just getting interested in collecting books, I ended up with a first edition “Dice Man” from ebay, at least I am trying to figure out, i the least it was published the first year. No signature, sounds like a fantastic collection of books.

  6. January 21, 2012 at 7:38 am

    Great post! You’re very lucky to have a signed copy of The Dice Man! I just finished reading it and I was blown away, being a student of psychology I was also very intrigued by the whole dice living philosophy. I’m about to write a review of the book myself, and I’ll have to take your recommendation and try to find myself a copy of The Book of EST. Cheers!

  7. Shane-Reply
    June 8, 2012 at 9:34 am

    i have a copy of neville’s The power of awareness 1952 signed by the author and i was wondering where i could get this priced….or who may want to add this to their collection?

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