A few posts ago http://mrfire.blogspot.com/2005/12/why-does-santa-give.html I mentioned that people were sending me gifts but without cards or notes or any identification to know who sent them to me.
Well, it turns out that in almost every case it was a mistake.
It wasn’t a mistake that I got the gifts, but that the cards weren’t included.
For example —
The person who sent me the Ipod Nano (which I truly love) was Paul Bauer of www.DreamsAlive.com Apple was supposed to include a card from him with the product.
They forgot.
And the person who sent me the monkey (pictured above left) was Charles Lewis, my webmaster for www.mrfire.com and www.HypnoticMarketingInc.com Sharper Image www.sharperimage.com was supposed to include a card from him with the “Amazing ‘Alive’ Chimpanzee.”
They, too, forgot.
Obviously, this is a marketing mistake.
Big businesses keep forgetting that their entire service needs to be flawless for people to be happy and return to do more business. Screw up a few times and people will wander away. Forgetting to include gift cards isn’t a tragic mistake, but it’s still a mistake.
Even my monkey knows that.
Ao Akua,
joe
PS – My birthday was yesterday (12-29). Many people came from far and wide to celebrate it, to bring gifts, to give hugs, and to share in my 52nd celebration. If you’re interested, I’ll post a picture or two. And if you’re not interested, I’ll still post them.
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