Somebody wrote me today and asked why I have so many one-product focused websites. Couldn’t I put them all on one site?

First, they all are on one website:

Second, in general, product focused websites sell better than catalog focused websites.

For example, my site gets a lot of traffic, and has for over ten years, but it doesn’t lead to that many sales. There are too many products there. The rule of thumb is, the more choices a consumer has to make, the more confused he or she will get. They end up not buying anything at all.

Everyone is quick to point out that is a giant catalog and they make sales. Ah, it took Amazon well over seven years to see their first profit. (!) And even today most of their “wealth” is on paper, not in the bank. Amazon is not a good role model for a money making site, and neither is

Sites that focus on one product are the ones that work today. For example, here are just some of my websites that are one-product focused:

Whew. And that is just a partial list of my sites.

Pick any one of them, study it, and you’ll get a handle on what a direct selling website looks like today. They are one-product focused, hypnotic in style, long in copy, and destined to do one thing: Make the sale.

There’s nothing wrong with information sites that are designed to share data and build relationships. falls into that category. So do my sites and and and even my little known site

But to make sales, a site should be product specific.

Of course, you could always up-sell people at checkout.

For example, if you are selling a vitamin, as people are checking out you might have a page that comes up telling them about another related product. But telling them about the related product on the same page as the vitamin may confuse people. Stay targeted.

Gee, this was a long answer to a simple question, wasn’t it?


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