The What If Up Club

Mindy Audlin is one of my favorite people.

She’s charming, smart, upbeat, and a remarkable speaker and teacher. We held an event together two years ago where I first learned about her What If Up game.

It was life changing.

The best way to understand how it works is to realize the favorite question of the mind is “What if?”

But for most of us that question is asked in a negative, or down, way.

We ask “What if this doesn’t work out?” or “What if I lose my job?” or “What if I’m wrong?”

Obviously, that negative seeking question doesn’t feel good, and leads to attracting the fears it focuses on.

But Mindy asks you to do a what if UP.

You might ask, “What if this works out beautifully?” or “What if there was never a problem in the first place?” or “What if I get a raise?” or “What if my idea makes me a millionaire?”

This single adjustment in how you ask a question transforms you, your energy, and the very answers you get.

PS — The seminar Mindy and I conducted was called The Secret of Money. See 

Note: This Tuesday will be the release of the all new edition of The Attractor Factor. What if it becomes the book of the year for you? For Oprah? For the world? What if???


  1. September 14, 2008 at 11:31 am

    What If

    Two very powerful words…when followed by a desire, want, or aspiration.

    Just saying them raises your energy.

    I always say it’s simple to change your mind and that will
    change your moment. Do that enough times and you can
    change your life.

    Thanks for sharing this, Joe.

    – Jeff

  2. September 14, 2008 at 11:45 am

    Hey Joe,

    For those of us that have cut ourselves off of the rest of the world’s TV, is there a place where we can see the infomercial?

  3. September 14, 2008 at 11:53 am

    Joe, how funny…I just watched a vid of you on you tube after being at a short tony robbins event, and, about 7 years ago I was at his unleash the power within seminar, and he said, “to the more beautiful question, always a more beautiful answer”

    It makes sense and it works, BIG time…so when I wake up in the morning, I always ask, “what beautiful things will today bring me”…and I always answer, “only beautiful things”….and of course, it’s working 🙂

    thanks Joe!


    PS – sent you an e mail earlier buddy, plus a video you gotta see!

  4. September 14, 2008 at 12:09 pm

    Chris, just look at the previous blog post.
    joe 🙂

  5. September 14, 2008 at 3:28 pm

    Joe, I got excited just thinking about the potential! I’m a member now. What if this is the thing that turns it all around for me? 😆 Thank you for letting us in on What If Up.

  6. September 14, 2008 at 9:50 pm

    // The point is to raise your energy, get into the feeling of what you want, and let that experience attract the end result to you. //

    Ooo… you’ve immediately hooked me! I love love LOVE working the LOA, but I have to admit that sometimes it’s hard to imagine the “as if”. This is a lovely shorthand that sounds like it would sneak in past the defenses (like a good story can).

    Thanks! I’m going to try this tomorrow morning during my meditation and visualization time!

  7. September 15, 2008 at 1:31 am

    Man there you say something! I always say; I don’t want to wake up someday and think about my life and think; What if, or what would have etc etc.. I rather go flat on my face and stand up and do it again and again.. hahahahaha..

    I am Alive and Kicking where still a lot of people will wake up someday and think, wow my life is nearly at it’s end, what have I done in my life that expresses me and expands my energy for the better? Don’t ya just love life? I do..

    Love, Light &a lot of laughter

  8. September 15, 2008 at 4:21 am


    Thank you. What if your blogs were one of my favorite? This will help me get through the day. Also that you for posting the link up about the Secret of Money seminar because the link was obsolete when you mentioned it in the online resources in your hit Zero Limits. I Love You Joe! I can’t wait for your seminar Tuesday. What if your Attractor Factor for Money seminar be exciting? I love Mindy too! When are you doing another seminar with Dr. Hew Len. When you see him, tell him I love him too! I feel the love!

  9. September 15, 2008 at 9:46 am


    Thanks for sharing this. What a great concept – turning something that is often used negatively into a positive tool. I immediately joined.


  10. September 15, 2008 at 10:03 am

    Wow! I just received your email about this post Joe. I’ve just written a post myself about motivation and was thinking – what if (not in those terms though) this gets a Stumble or 2 and becomes a high traffic post. That’s how the law of attraction works I guess. I now know I’ll get those Stumbles. Thanks Joe – uplifting stuff as always.

  11. September 15, 2008 at 10:03 am


    What an unbelievably great post Joe. Thanks for sharing the positive direction “What if questions” and the philosophy around it. There’s actually a series of Radio Shack Commercials using this exact principle. But I never thought of thinking in this way for my own life. Though I’ve known about the power of Magic Questions for many years and use it all of the time.

    What if I start my days from now on coming up with the most amazing and positive questions? What if I’m able to heal and rejuvenate everyone on the planet with the amazing youth restoring secrets I’m teaching others? What if each day became incredibly fun and exciting just because I’ve learned to ask these positive direction “What IF” questions.

    I’m going to really explore this idea.

    A Billion Thanks,

    Roger Haeske
    The 41-Year-Old Teenager

  12. September 15, 2008 at 10:28 am

    Hi Joe

    As always, love your blogs. Indeed, what if is a nice way to put a positive thing on things! But again we are just trying to justify our intellect. What if we could let go and just trust in God?? LOL…if only we could do that! Good luck on your book release.


  13. September 15, 2008 at 10:31 am


    I’m from Santiago of Chile and recently I knew you by your book “The Attractor Factor”.
    Honestly, you are amazing. After read your book, I decided for a surgery for reduce mi stomach because I’m too fat (in spanish is almost obesidad mórbida). Tomorrow is my appointment with the doctor…
    What if I have my surgery’s stomach before October comes?
    PS: I don’t know how I will pay this surgery, but never mind, the surgery will be self-payed. God and the Universe are in charge of this

  14. September 15, 2008 at 10:56 am

    Hi Joe – Thanks for helping me spread the word! There is always a lot of energy in our What If Up community, but today things hit a whole new level! How fun to have your friends and readers “what if upping” with us online! You blaze a trail of possibility and I am so blessed by your friendship. Love and gratitude to you for sharing so much of who you are with us day after day. Things are looking up, up, UP!! Hugs…

  15. Jeannie in Florida-Reply
    September 15, 2008 at 12:27 pm

    Once again a simple string of words flows from you and I catch them, forever changing my life. Thank you for Zero Limits, and thank you for what if!

    love, Jeannie

  16. Jasmine-Reply
    September 15, 2008 at 3:45 pm

    I’ve been doing this since I learned it from Abraham-Hicks years and years ago. It’s something they’re constantly telling people to do to raise their vibration.

  17. Tony-Reply
    September 15, 2008 at 4:13 pm

    Wow Joe. That’s a very helpful and wonderful article. Thanks so much.

    To be completely honest, I was getting fatigued from all your emails promoting your miracles coaching. It’s great that you are still delivering great value to your ‘fans’ like you always do including the article above.


  18. September 15, 2008 at 8:25 pm


    You know what this reminds me of. This reminds me of Step 1 and 2 of the Attractor Factor. Step 1 which is the springboard the list of complaints and step 2 is to flip them around into the intention except you’re flipping negative what if questions into positive ones. This is Attractor Factor is Interrogative format.

  19. September 16, 2008 at 7:38 am

    Hey Joe,

    Great post…this may be just the little extra edge I knew was just around the corner…for me to break through, up and out of a plateau.

    Applying it immediately and making Better Days Now,

    Thanks Joe

    Jim Zook
    Better Days Now

  20. tharuna-Reply
    September 18, 2008 at 4:18 am

    Excellent Post Joe!!!
    Looking forward for more inspirational stuff!!!

  21. September 20, 2008 at 11:38 am

    Thanks for this great post…I LOVE the power of “What if UP…”

    Carolyn 🙂

  22. September 22, 2008 at 12:44 am

    The other day I was going through uite a challenge when a friend of mine insisted I allow her to read a part of your book The Attractor Factor…needless to say the problem I THOUGHT I HAD was immediatley conquered and my life has truly changed.
    Thanks Joe
    P.S And now I get to What If Up…too? These are exciting times in which we live!

  23. September 24, 2008 at 10:29 pm

    Joe & Mindy!
    What if UP indeed! I was there and the workshop WAS FANTASTIC! Just being there with these two amazing people got me vibrating so much is was almost buzzing!

    Thank you both for all you are and do. The Universe is a fortunate place to have such as you . . .

    In Love and Gratitude,
    Joe Woolsey

  24. Hamid Reza-Reply
    October 9, 2008 at 9:21 am

    Excellent Post Joe
    thank you
    Looking forward for more inspirational stuff and managers.
    I wish all the best for you

  25. YvonnezFREE-Reply
    April 15, 2009 at 6:16 am


    What if I can recreate the cellular structure in my body what if I am conscious after moving onto the next plane what if I could reverse the damage on the planet what if i could stop greed or selfishness what if i could be ageless what if i chose to love God what if i could heal All Diseases what if i could fly?

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