My name is Joe.
I’m a crackberry.
I’m addicted to my Blackberry, so this post won’t be a fair review of the new smart phones: Apple iphone vs Blackberry Curve.
Plus I haven’t actually seen the iphone yet, so this is not a legitimate review at all.
But let’s look at the marketing of both phones.
Steve Jobs has done an excellent job of garnishing publicity. His new baby is being reviewed and talked about in magazines and on television. This is enormous free exposure.
He’s getting so much interest for the iphone, which releases today, that I decided to push back the book launch of Zero Limits until July 10.
I didn’t want my book promotion to drown out the release of Steve’s iphone.
I hear he gets mad easy.
Anyway, the TV commercial for the iphone is excellent. It clearly shows you how it works by demonstrating it right there on the screen, before your eyes.
Whenever you can demonstrate your product or service, quickly and directly, so people can see the benefits to them without much thought, you are very close to making a sale.
From what I can tell from the TV spot, I doubt typing on the iphone will be very easy. A few early reviewers have already complained that the on-screen keyboard is clumsy and slow to respond. In fact one reviewer said that if you do mostly email and text messaging (which is me) you had best stick to your Blackberry for now.
As for the new Blackberry Curve smart phone www.blackberrycurve.com, which went on the market last week, I love it.
It’s small, light, easy to use, now has a camera, can play music as well as video, and the battery seems to last for days.
But back to the marketing of these phones.
The Blackberry Curve has gotten a lot of free press, too. Reviewers are calling it the long-awaited hit from the people at RIM, who make the smart phone.
I don’t think the TV ads for the Curve are as good as the ones for the iphone. The Curve ads are more brand and image oriented, where the iphone ones are more practical and direct.
In the end, you’ll have to look at both phones, try them out, consider what you want them for, and then roll the dice on one of them.
For me, even though the iphone has a better commerical, I’m sticking with my Blackberry Curve.
At least for now.
PS – Launch date for Zero Limits is now July 10. Expect fireworks! Get your camera phones ready! Tell Steve Jobs! And Oprah! Heck, tell EVERYONE!