Here’s a quiz for you:

I have numerous DVDs on the market right now. There’s — — My two-DVD set of live talks on “The Missing Secret” (about the secret as in the movie The Secret and what it is missing) and how to get clear of unconscious beliefs so you can attract what you prefer. — My single DVD on how to fully understand The Secret and the Law of Attraction, and then transcend it, with a hypnotic subliminal installation by Mark Ryan. — My DVD telling the behind-the-scenes story of how I hired a famous P.T. Barnum-like publicist to pull off the greatest lotto hoax in modern history, all to promote my book, The Attractor Factor. – My brand new two-DVD set revealing my personal secrets of productivity and including a live talk I gave on your defining moment and how to exceed your goals. — These are a series of reprogramming DVDs designed to clean your unconscious of specific issues via subliminal messages and hypnotic stories:

The first DVD is on Love and Forgiveness: 

The second DVD is on Increasing Sales:

Now here’s the quiz:

Out of the above DVDs, which do you think is the bestseller?

You can take some time and review the sites for each DVD, or you can just take a guess right now.

Well, which DVD is the bestseller?

I’ll caution you that guessing is the number one mistake people make in business.

You never know what’s going to sell until you present it to the marketplace.

You may have hopes. You may have dreams. You may have statistics. You may have predictions. You may have a psychic on staff.

But until you put the item on the market, you’ll never know for sure.

So, out of the above DVDs, which one do you think sells the most?

Give up?

Hands down it is the Subliminal Manifestation one on Love and Forgiveness at

The runner up to it is Install and Transcend The Secret at

Now here’s the kicker:

I would have lost money on a bet about which DVD sells best.

I would have said the one Pat O’Bryan and I just released, on Secrets of Productivity at (which includes how to surpass your goals) would be the winner.

I’d be wrong.

What about you? Was your guess wrong, too?

When the results come in and they aren’t want you expected, you can still make some changes and test the product in the marketplace again.

For example, I don’t think the sales letter at is very hypnotic. It needs work. If we rewrite it, maybe changing the headline or focus of the offer or even the price, we would get different results. Whether we would get better results would still remain to be seen.

The point is, you never know what’s going to sell.

You do the best you can, offer it to the world, and then move forward.

Stopping to sulk is the only failure.

Ao Akua,


PS — My friends Josh and Andy over at
are featuring me as their special guest this Wednesday, June 27 th, at 9 pm eastern time. We’ll be discussing how to live the Zero Limits life.  This is brand new material in celebration of my book coming out later this week. We’ll probably dovetail into some uncharted areas that I think you’ll enjoy, too. Click here to register (it’s free):  See you there.

PPS – If you haven’t looked at the Amazon “boutique page” for
me — it includes rare video of me talking about Zero Limits, a personal letter, book news, book suggestions, and more — go see Enjoy.


  1. Peter Murphy-Reply
    June 25, 2007 at 7:07 am

    Interesting. Did you see the survey results at Pat O Bryan´s blog?

    His findings are in line with your results – people want the results without the effort of learning and applying the information — even the people who are life long learners!

    Press Play and let the DVD do the work!

  2. Jon Mills-Reply
    June 25, 2007 at 8:46 am

    Hi Joe.. I ordered your new book Zero Limits and look forward to getting it..

    Only part of it that I have a conflicted relationship with is.. the whole talk about divinity within..

    So here is question ive been wanting to ask..

    Is it your belief that we are divine gods, able to create like God himself?

    As being a christian I see that there is only one creator and while certainly the whole aspect of creating our future sounds good.. my question would be then.. where does

    Jeremiah : For I know the plans I have for you,” declares the Lord, “plans to prosper you and not to harm you, plans to give you hope and a future


    Proverb 21 Many are the plans in a man’s heart, but it is the Lord’s purpose that prevails.

    Fit into the whole.. there is no plan for our lives, we create it idea which seems to be part of the overall theme of The Secret?

  3. June 25, 2007 at 9:45 am

    “Death and life are in the power of the tongue: and they that love it shall eat the fruit thereof.”
    (Proverbs 18:21) – Proverbs was written by King Solomon, who was known thoughout the lands as the wisest because he spoke with God. However, Solomon also was initiated in the rite at the Great Pyramid of Giza.

    “It ascends from the earth to the heaven & again it descends to the earth and receives the force of things superior & inferior.” (The Emerald Tablet)

    God had already told us within the scriptures that our tongues have the power to create and destroy. He’s also told us that we may choose the number of our days.

    Imagination is how successful people have always done great things. First came the idea or thought (from?), then the imagination kicked in and they ‘dreamed’ with eyes opened of ‘what it could be’ and then there was finally the end result. In that end result was the answer to an idea, a dream, and dreams are what successes are all about. If a person attempting to manifest ‘anything’ would be considered evil because he/she attempted to bring forth something from their imagination, how inventive then, could this world NOT be?”

    “If everyone continues to live in fear of any repercussions of opening their minds and at least adding to their belief system to try something different when nothing else has worked, then they will only receive more fear, more sickness and more dissatisfaction with their life. Every great teacher, including Jesus said we have the power to heal and make ourselves whole. “Ask, and you shall receive; seek, and you shall find; knock and it shall be opened unto you.” “Say unto this mountain, be though removed and cast into the sea, and the mountain will move.” In those statements Christ was saying to us, if you say it, see it, think it, believe it, feel it…or even dream it up it will manifest. Remember when he changed water into wine at the wedding in Cana, of Galilee? That was one of the greatest recorded Alchemical moments in history. He changed it with a power that He proclaimed that everyone possesses, but also added; “I without my Father can do nothing.” How much more proof would a Christian, or anyone for that matter, need to open up their mind?” Jesus also took part of receiving from God at the Great Pyramid…

    Excerpts from “Knocking Religion’s Socks Off” currently be written by Lea Anna Cooper

  4. Suzanne Burroughs-Reply
    June 25, 2007 at 10:47 am

    Hi Joe,

    My guess for the quiz was the Love & Forgiveness DVD. Wanna know why? Because it’s the one out of the bunch that I have personally purchased! I have looked at the others and wanted them, but for whatever reason, The Love & Forgiveness DVD is the one I chose to own. Hmmmm, was it your marketing, or was it a deeper need within me that drove me to buy?

    By the way, I find you to be one of the most intriguing people on the planet right now. Everything you are doing is right in sync with what I am curious about. I hope I get to meet you in person one day. Not just a quick hello and a handshake, but a real sit down conversation. I think that would be fabulous!

    Thanks for everything you are doing.

    Suzanne Burroughs

  5. June 25, 2007 at 9:53 pm

    HEY JOE!! I love that you are more accessible now that we’ve all cleaned!!

    I bought your mp3 tapes!!!!!!!!!!!no words can express their value in terms of what I have gotten from hearing them over and over!! I love your STUFF PAGE but where are the blue bottles?


    Nothing sells like a product whose TIMEISCOME!!!!!!!!!!

  6. Kim-Reply
    June 26, 2007 at 1:25 am

    Hi Joe,
    This is a great lesson to remember. I’m attempting to write my first e-book and am heavily into your book Hypnotic Writing (2nd time reading it) and Buying Trances (book on audio AND the actual book). I’m going to print out this blog post and put it on my bulletin board to remind me to keep tweaking my work AND never give up and move forward. Thanks again for all of your truly passionate inspiration! 😀

  7. June 26, 2007 at 3:39 pm

    Well, for once I guessed right. People really just want things done for them, and if someone offers that, it’s a winner almost every time.

  8. June 27, 2007 at 1:12 am

    Both of my first two choices were wrong. I thought The Missing Secret or Install and Transcend The Secret would be the best. I guess I ht the second choice though.

  9. Jon Mills-Reply
    June 30, 2007 at 9:22 pm

    Lea… yeah i realize that the power of life and death are in the tongue, and if you walk with the wise you will be wise.. and what a man sows he will reap..

    These are principles which i 100% agree with..

    And much of The Secret I agree with, but there is areas which can lead people to believe they are Gods, each to their own but I believe their is only one God..

    Yet in saying all of that.. I truly believe the main principles of The Secret are bang on.. i.e the whole aspect of Belief, Positive words, listening for inner promptings and taking action.

    One thing I will correct though is lea Jesus never said we could heal ourselves.. he said ” They shall lay hands on the sick and they will be healed ” its Jesus that heals not us.

    Also you said ” Jesus also took part of receiving from God at the Great Pyramid… ” no he never.. show me that in scripture.. there is nothing about a pyramid..

    Again their is positive in everything and I truly believe that there was a lot of positive in the movie The Secret.. yet keeping things in persepective.. God is God and we are not. …

    If everything was taken 100% as true from The Secret.. people would have no need to develop a relationship with would become very self centered and pride would get in the way, to the point where people may not even feel they need God.

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