You can’t survive without marketing. You or someone you hire has to do it. The people who succeed today are the ones who market and market relentlessly. Here’s an example:

I love blues-rock music. It all started (with me) with Stevie Ray Vaughan. That led to Kenny Wayne Shepherd and then to Joe Bonamassa. These are all gritty guitar slingers. I love the upbeat blues intensity they radiate.

Anyway, I’m getting emails from Bonamassa’s fans who show they know what it takes to market. Go to and click on the center link, where it says join the street team. You’ll see that they are converting fans into marketers. This is brilliant. This is what it takes to stand out in the crowd.

When it comes to music, the word “crowd” doesn’t cover it. There are so many musicans out there it would take a quantum physicist to describe the concept of “overwhelming.” The point is, if you truly want to stand out in the crowded marketplace, you must market. There’s just way too much noise out there for any good musician to be heard without the help of a marketing trumphet.



  1. Amy S. Grant-Reply
    November 8, 2005 at 9:36 pm

    Joe, congrats on your new blog! If you have a chance, check out my Success blog, you might like it. I talk about the Law of Attraction quite a bit!

  2. The germanwonderer-Reply
    November 9, 2005 at 7:47 am

    Hi Joe, thats interesting….do yuo believe Elvis or The Beatles would have made it without marketing – just by the pure power of music? Just wondering….

    Dirk Tietjen
    Hamburg, Germany
    Where the big ships go by…

  3. uglyblog-Reply
    November 13, 2005 at 5:17 pm

    I would have to agree that street team marketing is genius. Basically they get thousands of teenagers to do millions of dollars worth of promotion…for FREE! Of course there are a few non-teenager street teamers (like me), and you can also get a few perks like getting to meet the artists. I recently posted a few such pics on my ugly blog.

Leave A Comment