The 12-string custom made collectible Taylor guitar that I wrote about and ordered the other day arrived.

After I opened the box and played with the contents, I wrote the following to Pat O’Bryan (used here with my permission):

IT ARRIVED!

It’s so smart, it opened the case itself, levitated out of it, and floated over to me.

As I held it, it purred.

When I began to play, the guitar made me sound like a muscial version of Shakespeare with a touch of rock and roll seeping out.

The 12-string Taylor 655ce black w/Florentine Cutaway is as light as a feather but as loud as 12 musicians all playing custom guitars in the most harmoniuous way.

This thing is a work of art.

It needs hung on a wall.

Under glass.

With an armed guard in front of it.

I have a telseminar to get on right now and then a business meeting to go to, else I’d shut down and just play this angel.

Thank you for inspiring me to get this.

What a great gift.

You.

And the Taylor, too.

joe

A little later in the day Jim Steilberg of Steilberg String Instruments at http://store.stringinstruments.com/ called to check on the guitar and me.

An interesting marketing lesson about upselling (“Do you want fries with that?”) happened while we were on the phone.

After he answered all my questions, and just before we hung up, Jim spontaneously (?) said, “If you ever want an acoustic amp to go with that precision instrument, let me know. I have the best one on the market.”

He then told me about it.

And before you knew it, I ordered one.

That’s upselling.

I had already bought from him, so I was still in a buying trance.

Saying “yes” to the Fishman Loudbox 100 Pro Amplifier was a snap to do.

I now have everything Michelle Malone needs to rock the house the next time she comes here to play for me.

And I bet Pat can’t wait to give me another guitar lesson, if only to get to play my Taylor angel.

Ao Akua,

Joe
www.mrfire.com

PS — You can see the amp I bought at  http://store.stringinstruments.com/pm-392-16-fishman-loudbox-100-pro-amplifier.aspx 

One Comment

  1. July 26, 2007 at 7:30 am

    Dr. Joe: Twelve strings usually require more finger strength – don’t get to play often so they also sting a tad…but…these weren’t heavyweight custom classics…what’s your experience …are they still finger munchers? – Today – as everyday – cleaning up the yesterday – the Dr. Vitale way! -Dana

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