Neuroscience is the latest pop-trend in science. No complaints here. I love reading about how your brain can be rewired by your mind (think about that), and how what we thought were limits of the brain are not true at all.
So you can imagine my delight when a neuroscientist applied the latest research to web design.
The interview was in-depth and revealing. I learned why the word FREE is so powerful in marketing, why too many choices eliminate sales, how a website should have only one message, how innocent words on a page (such as love, peace, smile) influence people to take actions later without them knowing it, and how we are virtually totally unconsciously driven.
Susan’s reports about the unconscious mind track with what I wrote about in my book Zero Limits: The conscious mind is barely aware of enough data to get us through the day without walking into walls. The real powerhouse is unconscious. If you want to influence anyone (including yourself), you need to address the un-conscious.
Susan occasionally reviews websites for her blog. In my interview with her, she agreed to review my main site at www.mrfire.com
You can see her seven point analysis at http://whatmakesthemclick.blogspot.com/2009/05/7-ways-mr-fire-can-use-neuro-web-design.html
Her points are ones anyone with a website should implement.
PS – Neuro Web Design is in book stores and of course at www.amazon.com It’s a quick but insightful read. Get it.