One way to attract money or attract wealth (or attract anything else) is to practice gratitude and appreciation so you can experience transformation right now. The following true story illustrates what I mean…

Six months ago I ordered a handmade leather fanny pack from I Medici Firenze, a store in Chicago that sells goods from Florence, Italy. The item had to be specially made for me, since at the time my waist was bigger than the average fanny.

There were numerous delays, and by the time the fanny pack arrived — six months after I had ordered it — I had lost fifty pounds, including ten inches off my waist.

Obviously, the item didn’t fit. I was now too slim for it. But I didn’t think much of it and just let it go.

A few weeks ago I was back in Chicago. I decided to return to the store and thank the owner for delivering the item, even though it was six months late and no longer the right size. Still, I was grateful I got my order. I wanted to show my appreciation by making a personal appearance in her store. I wanted to say thank you.

She wasn’t there.  I wandered around, lusted over all the leather handbags, messenger bags, laptop bags, fanny packs and such, and enjoyed seeing the goods and breathing in the leather.

As I explored the store, I noticed a man’s leather jacket on a rack. It was the only one there. The store doesn’t sell clothing, so this was an oddity.

I thought it looked great, felt it and admired the softness of it, but let it be. I didn’t need a jacket. And it’s warm outside in both Chicago and Texas these days. I’d probably not wear it for a while.

But Peter Wink, my company’s vice-president of marketing, also saw the jacket. Peter’s got an eye for good clothes. He asked me to try it on. I did. To my surprise, it fit like it was tailor-made for me.

Peter, who dresses like he’s being photographed for GQ magazine every day, said the jacket looked stunning on me. He said, “There are good jackets, great jackets, and then that jacket.”

I asked for the price. It was fair. But my intuition said I could get it for less.

I asked the clerk to call the owner on the phone. He did.

I then told the owner how I only came in to thank her for the delivery of the fanny pack, how it didn’t fit, etc.  I went on to tell her about the jacket. I wondered what the lowest price for it would be.

She gave me a terrific discount and I walked out wearing that jacket.

This photo shows me wearing it at Chef Mehmet’s raw foods restaurant in Chicago later that same day:

Please note the lesson:

I didn’t go into that store to buy a jacket.

I only went in to say thank you.

I only went in to say thank you for an item that took six months to arrive and was the wrong size, but I walked out wearing one of the finest leather jackets of my life – bought at a discount.

This is the power of gratitude and appreciation.

jacket pic from chicago

If you want to attract money or attract wealth (or attract a cool new jacket), you need to say “thank you” all the time, for every moment, no matter how you are judging it.

The more you practice appreciation, the more you will learn how the law of attraction really works.

Thank you.

Ao Akua

Dr. Joe Vitale

PS – Discover more about how to attract money or attract wealth using the law of attraction, and go way beyond the ideas in The Secret movie, by getting a copy of my latest book — yours free — called Attract Money Now. Click right here to claim your copy of it. If you want even more help, and want results faster, consider Joe Vitale’s Miracles Coaching.


  1. July 5, 2009 at 10:03 am

    Thank you Joe for sharing this story. You have, yet again, managed to share an experience which could have had a seemingly negative outcome. However, rather than focus on the difficulty, you focused on the positive and your feelings of gratitude which inevitably brought you to receiving something unexpectedly. You are a tremendous inspiration and I am always encouraged by your stories. Thank you! Thank you! Thank you!

  2. July 5, 2009 at 12:52 pm

    Thank You Joe for sharing! You have such a kind heart!

  3. July 5, 2009 at 2:25 pm


  4. July 6, 2009 at 10:02 am

    If you really like the fanny pack, take it with you the next time you go into Austin. There is a boot repair shop inside a taxidermy shop (what a twofer) on the corner of S. Lamar and Oltorf. The guy who does the leather work is a genius. He could most likely alter the pack to fit you.

  5. lee-Reply
    July 6, 2009 at 2:05 pm

    Well that jacket is definitley stunning-looks great 🙂
    Looks like another Anchor to me !!!

  6. Richard-Reply
    July 6, 2009 at 10:17 pm

    I love you and thank you is really work if you continue to use it toclean the memory! 😀

  7. lee-Reply
    July 7, 2009 at 3:13 pm

    well Joe, I wouldve taken the old work out set and helped with the new-and worked out with you too!! But very far away!!

  8. July 7, 2009 at 4:35 pm

    Very Sharp looking Jacket!

    Reminds me of a story: When I was in college (and broke) I went to a thrift store looking for some “70’s” clothes for a party. There I found a beautiful (for the 70’s) yellow corduroy suit with black piping. It was shocking, garish, and beautiful in a seventies kind of way. I was hesitant to try it on because I didn’t have the $7.95 for the suit. But I did try it on… and across the aisle, was a man who said: “that suit looks fantastic on you. It fits you perfectly! You must buy it now!” – I replied: “it’s $8.00 and I only have $5.00.” – He insisted that I buy it, and he gave me $5 to cover it.

    The suit was a hit, and I wore it at many college parties – and it never failed to impress. WHen I graduated, I gave it to a friend who was about my same size so he could enjoy what came to be called “the bannana suit” due to it’s mellow yellow color.

    David Rachford

  9. Ravin-Reply
    July 9, 2009 at 8:47 am

    It is about the attitude of gratitude. Nice example for me! 🙂
    But still i am feeling and thinking i must have one mentor who can help me in every way. I want Dr.Joe Vitale as my mentor.


  10. July 9, 2009 at 11:27 am

    Joe, this story is amazing, thanks for sharing. I tell you that I almost finish my Victimhood state. I’m ready to pass to Empowered. I did the exercises and use a little of extra-help the healing of Alexandra Navarro hel a lot. Tha Monday I just noticed that I only have 20 dollars (in Colombian pesos) and some coins and I keep calm, like watching a movie. Now the next step is take my life and continue with Empowered. Thanks joe for the awakening course. I’ll tell you later what I get with the second state.

  11. July 9, 2009 at 6:44 pm

    Hi Joe,
    Great story. I have just come across you blog and I am thrilled. I have been reading your books for years. I will make your blog one of my regular haunts.

    Thank Again

  12. July 11, 2009 at 2:20 am

    That’s a great story and really shows the power of gratitude. In my life experience I get more happiness from giving and helping than from accumulating things. Just doing a little favor for someone can give you a buzz all day. Your story shows how a single act of gratitude can have far reaching consequences. Thanks for sharing it.


  13. Mary-Reply
    July 11, 2009 at 4:42 pm

    You always look so happy on photos even I see them the first time!..I wonder you come to Russia, have you ever been there?
    P.S.: There are some questions in my mind, but I’m afraid you are such a busy person that you won’t answer…
    P.S.#2: Thank you very much for all your books! Now I’m reading “The key” for the second time and every minute I spend on reading I feel your love, your wish everyone to be happy. I can’t say my life turned to completely another way, but this summer, for example, I went to Turkey! I never dreamt about such surprise. I was soo happy! Every minute I sunbathed on the beach and repeated “I love you” or “Thank you”. There I met a guy who admired my personality, who made me feel comfortable. It was amazing. On the way home I even cried in the plane so I thanked Universe…
    Sorry for such a big letter, I just wanted to say how much I love You! =)

  14. July 11, 2009 at 9:07 pm

    Yes Thank You. For all your love and education. My boyfriend & I found some antique gold watches which we’re gonna get priced on Monday. Wouldn’t it be cool for our fledgling business efforts if we are rich thanks to you?

  15. Ravin-Reply
    July 13, 2009 at 10:02 am

    Thank you and i love myself, Thank you Dr. Joe Vitale


  16. July 14, 2009 at 3:51 am

    Nice jacket. “Thank you” for sharing doc 🙂

  17. Ruth-Reply
    July 18, 2009 at 8:45 am

    I truly believe in the art of gratitude!!!! Thank you for believing in your work!!

  18. July 20, 2009 at 6:15 pm

    It sounds like you were full of true gratitude at the time of the visit. You were able to avoid the frustration trap many others would have fallen into and you remained in a position prepared to receive the return of your positive outflow. Simple enough in theory, but to actually apply it in real life situations takes practice. Nicely done and thank you for sharing the story to continue the energy flow,

  19. July 25, 2009 at 3:39 pm

    you look like a rock star!!!
    I’m a fan of you from italy!!!
    Love your book the key and i’m gonna buy more!!!Thanks for your great knowledge!

  20. Sue Hoeffner-Reply
    September 9, 2009 at 10:11 pm

    I am always uplifted and happy when I read anything you write. Thank you.
    P.S. I just don’t understand when you knew it was a fair price to begin with, why didn’t you pay the small shop owner the asking price? Would you have purchased the jacket even if the owner had said it was the best price? Flip of the coin…if The Dr. Joe Vitale called me interested in something in my store, I would have given it to him.
    P.P.S. Thank you for helping so many in so many ways.

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