The Truth about Intentions

People keep asking me about intentions. Do I use them today or not? In my book The Attractor Factor I say yes. But in my book Zero Limits I say something else. Well, what’s the truth? Click on the image below to see a short video explanation by me or go to or to Enjoy.


  1. May 26, 2008 at 10:31 am

    Music to my ears Joe. I love that you shared this!!
    Thank you for spreading this often overlooked teaching.
    Tristan ([email protected])

  2. May 26, 2008 at 6:35 pm

    That’s so great to hear the difference between divine intention and ego intention. I just wonder that I’ve done that in my whole life… When doing something, when buying something… in my mind I was telling myself “mine must be better than the x person’s!!!” ect.

    And understanding the difference, being aware of it is a true cleaning to me. And I know how this understanding and being aware is so important because I just started to read The Key – it’s actually studying more than reading thats because it’s going a bit slowly – and the main idea of the whole thing is that cleaning.

    After watching that short video and think about it – think about the subjects I read on your books and NOW I can say that when I bought my own sports car, I can take a picture of it and send you with just saying “I love you and Thank you” because now I understand why I want that car…

    I don’t want that car because it’s FASTER & BETTER car ALL AROUND to kick my friends ass with driving FASTER THAN THEM (all pure ego words!)

    I want that car because I know that driving it will make me happy… and that is all about.

    I love you, I’m sorry, Please forgive me, Thank you…


  3. May 27, 2008 at 11:42 am

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    Best regards!

  4. April 27, 2009 at 2:05 am

    Hi Joe,

    Great video! I think that mindset plays an important role as well… For example, if you want a new Rolls-Royce it can either point to a divine intention or an ego intention depending on your mindset. Just my 2c. 🙂

    All the best,

    Francois du Toit

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