Giovanni's Passion

“I love you, Joe.”

I was sitting at the San Diego airport, minding my own business, my nose stuck to my Blackberry, when the gentleman now sitting beside me looked at me and said those words.

He heard me speak at the NSA convention the day before. Lots of people have been saying “I love you” to me who heard my talk.

Of course, they’re supposed to say it silently, and not to me, but saying it at all is a good thing and a good start.

The man turned out to be a creative genius. A fan of my P.T. Barnum book, There’s a Customer Born Every Minute, and a full-time corporate magician with a Disney-like imagination. He even lives in Orlando.

His name is Giovanni Livera. He’s got passion in his eyes and he’s plugged into the electric current of life. He’s writing, producing, creating. He specializes in astonishing people. He is all about creating experiences for people.

He performed some jaw-dropping magic for me. Made a coin disappear and showed me where it reappeared – under my watch. I never saw it coming. Or going. Or reappearing.

I was astonished.

He handed me a copy of his book, Live a Thousand Years. I started reading it on the plane home and was riveted. The thing is a masterpiece.

It’s about a man who stops time, loses all the numbers on his watch, and regains them one by one as he learns life’s lessons. I strongly suggest you get the book from Amazon.

But my thought for today is about passion.

I heard Donny Deutsch say on his TV show, The Big Idea, that the most common trait of all the people he interviews, who are successes despite all odds, is their passion.

They don’t focus on money. They focus on doing what they love. They may use money as a way to measure their success, but that’s not the focus or the end result.


That’s the real secret.

And the real magic.

Giovanni has it.

So do you.

But you may have to let it out.

Ao Akua,


PS – Giovanni’s website is Take a look. No charge to peak inside. Might find some magic there.

Note to all Texas readers: I’ll be doing a book signing for Zero Limits in Wimberley, Texas on Saturday, July 28. It will be at from 1:00 – 4:00 p.m. That’s at Rancho Deluxe, 14010 Ranch Road 12, Wimberley, TX. I rarely do book signings these days, so if you’re in the area, drop by and say hi. Feel free to bring friends. Let’s party.


  1. July 15, 2007 at 10:27 am

    Ao Akua…..
    Inspired to ask you……the audio and transcript of the first weekend event hosted by you and Dr. Hew Len are available, I know—-but are there any videos (DVD) available of that event ? or any other event that you and he have hosted together ?
    I am filled with love, thank you !


  2. July 15, 2007 at 2:05 pm

    Hi Wally. Yes, there will be DVDs of the first event Dr. Len and I did together. They are still being edited. We released the audios right away since so many people wanted them right NOW.
    joe 🙂

  3. July 15, 2007 at 6:09 pm

    Passion is what everything is about – the passion to be, do, and have anything you want in your life. Thank you for reinforcing that daily to all of us.

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