img00754.jpg On a recent trip I picked up a handful of “healthy snacks” that had misleading names on them. One was called Think Green and the other Think Organic. The thing is, having the words “green” and “organic” on the label doesn’t mean the product is green or organic.  It’s clever word misdirection.  Calling a car lease a Smart Lease doesn’t mean it’s actually smart. Eating a product labelled Think Thin doesn’t mean it will make you thin. Just a word to the wise. Watch how words are used. Think smart.


  1. March 17, 2009 at 5:40 pm

    :razz:Thanks so much Joe for pointing this out! I spend a lot of time explaining to my clients that a certain level of critical analysis is required when you shop for food. Just because its labeled ‘healthy’ doesn’t mean it actually is!

  2. Michele-Reply
    March 20, 2009 at 11:13 pm

    Like the Patriot Act isn’t patriotic, and the Federal Reserve isn’t a federal bank, it is a private one. The Stimulus Bill isn’t stimulating the economy. Words can manipulate thoughts; advertisers and the government take advantage of this knowledge. In the novel 1984, George Orwell coined “doublethink” and “Newspeak.” Fortunately, with self-talk, we can improve ourselves.

  3. George Kearsley-Reply
    March 21, 2009 at 8:47 am

    An incredibly good point Joe. All too often we take advertising as truth or fact and fail to look behind the scenes to discover the real truth. We need to understand that advertisers use words for one purpose, “to sell you something”. Advertising has created a lot of myth concerning whole industries. In critical maters it is always best to do your own due diligence. It can save you a lot of grief and maybe even save your life.

    Blessings to All

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