Recently I interviewed Steve G. Jones, celebrity hypnotherapist and my partner on several projects, such as Wealth Trigger I and II, and the Law of Attraction Practitioner Certification course. I found him fascinating and insightful. One key principle from our interview is worth sharing with you here.

Steve pointed out that your subconscious mind looks for and offers you proof for your thoughts. That may or may not be news to you. But let’s look at it in real life terms, and see how it ties in to what you attract into your life.

With Steve G. Jones in NYC

With Steve G. Jones in NYC

When a person says, “It’s not possible for me to attract love into my life because all the good ones are taken,” their subconscious mind begins to look around for evidence to support that belief.

They may then find themselves attracted to a person, only to get more information and discover the person is not ideal for one reason or another. Then the person with the belief “all the good ones are taken” announces, “See! All the good ones are taken!”

Of course, that’s not true. Not in objective reality terms. After all, there are seven billion people on the planet. Surely there’s a match for the person seeking love.

But let’s dial in on this and take a closer look.

When you say, “I can’t attract more money” — or anything along the lines of “It won’t happen for me” — then you are simply delivering a belief to your subconscious. Your inner mind will then do what it is designed to do: prove your belief is true.

But is the belief true?

Do you see how important this is?

It means you have to become very sensitive to how you think. When I — or anyone — suggests you can have, do, or be more, what is your first thought? If it’s anything like, “Hogwash! You are just selling hope and it will never happen!,” then you are of course commanding your own mind to prove your own limiting belief to you.

But it’s not objective reality.

These days I sometimes do consulting with people. I constantly hear them voice beliefs they don’t realize are beliefs. They think their statements are clear observations of reality. They think their observations of reality are reality. But that isn’t always so.

This is why a coach is so crucial. You need someone to hear your statements and point them out to you, help you question them, and then release them or replace them.

My interview with Steve really made me aware that none of us listen to our language closely enough. I sometimes catch myself complaining or stating a limiting belief. I have to pause and ask myself, “Is the belief true in objective reality?”

In other words, is it a fact we can all agree on and even measure?

More often than not, it isn’t.

Discover how to attract money fast

Discover how to attract money fast

Years ago, when I trained with famed bodybuilder and Olympia winner Frank Zane, I was urged to watch my mouth. Frank would tell me, “I pay attention to how people speak. Your statements are usually empowering, but when you got under the squat rack, you started to say you couldn’t do it.”

He was right.

Frank wanted me to learn that my thoughts were leading me to create my own limitations. My statements about what was possible were in fact programming me to expect the very thing I declared. I was programming a robot: me.

I’m inviting you to monitor your thoughts and your language. What you say is programming you. As Steve pointed out in our in-depth interview, your words are speaking reality into being. But the reality you speak is one fabricated because of what you speak.

Here’s what Steve suggests you do right now to remedy this:

  • Speak as if what you want is already true. “I am a multi-millionaire.” “I am in love with the perfect person for me.” “I am healthy.” You get to choose. Make it now, present tense, and positive.
  • Watch for clues. Your subconscious will hear your new language and begin to offer evidence for it. It will, in a sense, test you. Be sure to take action on the opportunities that arise, to prove you are becoming that which you speak you already are.
  • Be that person. In other words, feel as though you already are what you said. Your emotion will stir motion in and around you to bring the desired state into being.

As you review this post, what comes to mind?

What are your thoughts right now?

Do you believe you can reprogram your mind?

Do you believe you can have, do, or be virtually anything?

This is all part of the process of deprogramming the robot of you. It’s about freeing yourself of limitations. How you answer reveals your beliefs, not objective reality. You can remain programmed by circumstances and upbringing and past beliefs; or you can begin the process to take control right now and reprogram yourself for what you want.

Remember, your subconscious mind will look for evidence to prove what you believe and expect.

So, what would be really good for you to believe right now?

Ao Akua,


PS – NEWS FLASH: Steve and I will be teaching “Wealth Trigger Live!” in Austin, Texas February 15-17, 2013. Mark your calendar. Meanwhile, my interview with Steve G. Jones will be mailed to Hypnotic Gold subscribers this month. If you want to get it — and get access to about 80 a-maz-ing interviews from the last 7 years — subscribe at — Hypnotic Gold.

Member BBB 2003 - 2013

Member BBB 2003 - 2013


  1. Victoria-Reply
    November 11, 2012 at 3:42 am

    Thank you very much! Very by the way. Mr. Joe, if my goal is to get acquainted with You personally, is it possible to realize it? 🙂

  2. luca-Reply
    November 11, 2012 at 3:41 pm

    Sarebbe bello applicare la legge d’attrazione ogni giorno della nostra vita, ma spesso in un modo o nell’altro a me pervadono pensieri negativi. Spero di imparare al meglio a usare questa grande legge. Complimenti Joe!

  3. Jennifer-Reply
    November 12, 2012 at 1:28 pm

    Hey Joe,

    Here’s the link to an edited video of you explaining Ho’oponopono. I have shared it on my facebook pages, with friends, and have been practicing Ho’oponopono since I learned about it from you. Thank you for everything you give us Joe!!

  4. November 14, 2012 at 6:06 pm

    Such a great post on an important point. The thing I took away was that even Dr. Vitale sometimes has negative thoughts and deals with it. You mean I don’t have to be perfect to use the law of attraction? I love it. I can’t wait to share this with my readers at And my blog. Thank you again for great contents.

  5. Martin-Reply
    November 18, 2012 at 3:32 pm

    Dear Mr Vitale, I would like to contact Kathy Bolden, but the e-mail adress you provided us in your books is not valid ([email protected]). Could you send me a proper e-mail adress? Best wishes!

    • Tom-Reply
      July 7, 2013 at 9:50 am

      I would like Kathy Bolden’s info as well. Does she have a website? If she is no longer available, who would you go to today for what she did for you?

  6. carlos-Reply
    November 21, 2012 at 7:23 pm

    estimado sr JOE VITALE lo unico q le puedo decir es que estoy muy agradecido con la vida por haberlo puesto en mi camino .. ecuche su audio libro zero limits grandioso . le deseo paz mas haya de to entendimiento

    • Tom-Reply
      July 7, 2013 at 9:46 am

      I would like Kathy Bolden’s info as well. Does she have a website?

  7. November 22, 2012 at 9:23 am

    Wow, this is mind blowing article about changing beliefs. Changing your beliefs is not a new topic but the way you explained all this is really interesting!

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