“Joe, what’s with the beads?”

People sometimes ask me why I wear a string of beads. I’ve been wearing them off and on since 1979. It began as a mala (prayer or meditation necklace) my spiritual teacher at the time asked me to wear. Over the years it evolved into something more.

Wearing beads in The Secret movie

Wearing beads in The Secret

I wore beads when I was in the movie The Secret, and when I appeared on Donny Deutsch’s television show, The Big Idea.

I didn’t wear them on either of my Larry King Live television appearances and the studio asked me why not after the shows. They considered them part of my outfit.

I learned my lesson. I’m almost never without them today.

Oops. No beads on Larry King.

Oops. No beads on Larry King.

Why is that?

There are at least four reasons:

1. They were gifts and have sentimental value.

Legendary self-help author and today my dear friend, Debbie Ford, gave me one set years ago. A friend in Dallas made a set for me from rubies. A few sets have come from friends in India. I cherish these gifts. They are loaded with emotional meaning and love to me.

2. They are reminders of the spiritual side of life.

Because malas are usually religious tools, they are like rosaries and prayer beads. I often repeat the ho’oponopono mantra of I love you, I’m sorry, please forgive me and thank you, as I touch each bead, which is similar to what others do with their rosaries and prayers. The necklace is a spiritual reminder.

3. They are power centers.

Some beads are inherently powerful. Rubies are power gems. Rudraksha seeds (which I’ll explain in a moment) are historically potent. They are said to attract prosperity to wearers of them. I like prosperity.

4. They make me look cool.

You’ll have to decide this one, but I think it’s part of my image, or brand. Apparently so did Larry King. Some people wear fancy hats or colorful scarfs. I wear beads.

These beads are part of my secret to success. They not only add to my look, but they are gems infused with power, and help assist me in attracting what I want. They don’t replace action, but they do assist my own action.

Even if you think this is a placebo and it’s all in my mind, isn’t it your mind where *everything* actually takes place?

Please hear me out. This could transform your life. (And no, you don’t have to wear any beads to make this work for you.)

The “mala” or prayer beads I’m wearing these days is a custom made one out of real gold and special seeds called Rudrakskha, or prosperity seeds. It is called The Indrakshi combination. If you are curious, it is described at — http://www.rudraksha-ratna.com/dispProduct.php?the-indrakshi-combination–j&prodId=1961

Rudraksha seed

Rudraksha seed

It was put together in a precise, scientific way, by a woman named Neeta Singhal. She is a leading pioneer in the world today on Rudraksha Ratna Science Therapy. She has been practicing this since 1997.

This is not religious but is very spiritual, and is very scientific. Rudraksha beads open up the chakras in your body in an unbelievably short time — in less than 3 days.

This starts the process of physical and emotional healing. These miracle items from Neeta enhance your aura (energy field) and help you attract wealth, good relationships, and success.

Click to consult with Neetaji

Click to consult with Neetaji

The secret, however, is to string the Rudraksha beads in the correct manner. This is the exact art Neeta has mastered and wants to share with you.

I’m not the only one to feel this way. Here’s an email I received (used here with his kind permission):

I just saw your recent testimonial on Ms. Neeta's site:
>> www.rudraksha-ratna.com <http://www.rudraksha-ratna.com>.  I have been a
>> customer of Ms. Neeta for several years and it all started with me
>> obtaining a 19 mukhi Rudraksha from her back in August 2010. Slowly I
>> have been very fortunate to be a care taker of the splendid Indrakshi
>> Mala which I see you wear as well based on your testimonial.  I
>> purchased this Mala for my 32nd Birthday this October.  It was this or a
>> gold Watch which I had been eyeing.  Believe it or not After purchasing
>> the mala a few weeks later I got a watch which was much more amazing
>> that I wanted and I did not have to pay a single dime for it (I traded a
>> gem which i wanted to sell for a while).  I can give you countless
>> examples of rare mystical transformations after wearing different types
>> of Rudraksha beads.
>> I truly believe I am fortunate to be able to wear such a mala and I can
>> attest, just as you can, the splendid power of rudraksha and this mala.
>> I wanted to reach out to you since I have watched The Secret and I truly
>> believe that the Indrakshi Mala is a manifestation of the positive
>> thought vibration as discussed in your videos.
>> There is very little information of personal experiences of those who
>> wear the Indrakshi mala because it is such a rare possession.  I would
>> like to open a dialogue in to let the world know more about this Mala
>> and mystic bead.
>> God Bless,
>> Dr. Gurpreet Khurana

You can discover more for yourself with a personal consultation from Neeta. You’ll find it eye-opening and useful. Neeta will give suggestions for you on —

* Chakra analysis
* Astrological interpretation
* New types of affirmations
* Suggestions for mantras
* Suggestions for the right gems for you to wear
* Suggestions for Yantras to place in your home
* Rudrasksha suggestions (not just for wearing, as you can also carry them in your pocket or purse, etc)

The list goes on.

What will Neeta say about you?

Just go to — http://www.rudraksha-ratna.com/write-to-neetaji.php — and select the middle section titled “Email consultation with Neeta Singhal.”

I do not make a dime from my endorsing her. I simply believe this is a great service and she’s a wise woman. This may be the ticket you need to jump to the next level in your life.

I’d be curious to know what she suggests for you.

Go see.

Ao Akua,


PS – Below is a clip of me in Chicago answering a question about my beads.

Member BBB 2003 - 2013

Member BBB 2003 - 2013


  1. January 20, 2013 at 6:55 pm

    To be always clearing & to be always cleaning. That the message that seems to be constant in all your work.
    The beads are like a reminder for you to keep doing that.
    And this update serves as a reminder to me too to “be clear” also.
    Thank you Joe.

  2. michela-Reply
    January 21, 2013 at 3:00 pm

    Please i’m italian. I red all joee vitale’s books. How can i speak with him? It’s important.thank you

  3. Ole-Reply
    December 6, 2013 at 8:25 pm

    I am so curious to know more of your inner and outer transformational experiences since wearing the RRST Rudraksha Indrakshi Mala. This combination is the rarest of all Rudraksha combinations. I have known and worn Rudraksha beads since 2003 with different results and experiences. Do you wear any particular gemstones according to your astrology chart?

  4. September 27, 2015 at 3:13 am

    Rudraksha Beads are really transformational and effective

  5. ashish kumar-Reply
    March 10, 2016 at 9:17 pm

    my girlfriend gift me a ek mukhi rudraksha. can I wear it. Please reply me above email address. Please.

  6. March 20, 2018 at 6:38 pm

    My friend buy panchamuki Rudraksha can I wear it? Pliz tell sir

  7. Cosmina-Reply
    September 11, 2019 at 9:53 am

    This “epitome”who pay for fake reviews and fake ads…this is called brain washing and manipulation ..it’s definitely not “compassion “for humanity..practice what you preach .
    She is not a genuine spiritual person that’s for sure.
    Marketing !!!!

  8. May 17, 2021 at 5:07 pm

    The rudraksha helps me in healing my mind and soul. It energizes my inner soul and gives me a sense of calmness and happiness. My best experience is with rudraksha lover as it is the most genuine brand that I found on the internet. The service and delivery of this brand is amazing and most reliable.

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